For Online Businesses, Livestream is one of the most effective ways to promote and sell products. Are you livestreaming sales on Facebook but getting too few views or interactions? How can you attract more viewers and draw attention to your live sales events on Facebook? Follow the article below from Optimal Agency to learn how to attract livestream views when selling on Facebook.
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Why should you increase views for Facebook livestream sales?
With Facebook Live, you can promote or introduce your products or brand to your target customers vividly and interactively. By increasing the number of views for your livestream sales on Facebook, your business can gain the following benefits:
Increase product credibility
When watching a sales livestream, customers often pay attention to the number of viewers and sold items. Therefore, if your livestream has many views, it will help customers gain more trust in your products and increase the likelihood of quick sales.
Boost video recommendations
A livestream with many views will be actively recommended by Facebook on video watch pages and users’ news feeds, making it more likely to be displayed. Therefore, you need to maximize the views of your livestream to easily get Facebook recommendations.
Attract target customers
The general psychology of users is that they only like to watch livestreams with many views. Thus, the more views a livestream has, the more it will attract the curiosity of other viewers, including target customers, thereby increasing interaction and connection.
Increase interaction and brand spread
The more people watch your livestream video, the more new viewers it will attract. Additionally, it will increase interactions such as likes, comments, and shares on Facebook.
Moreover, if your livestream video continues to gain and maintain a stable number of views, Facebook will prioritize displaying it and rank it higher on users’ news feeds. At this point, your brand and products will be known to more people and can reach many target customers. Especially if they find your livestream interesting and beneficial, they will automatically share it.
How to attract livestream views when selling on Facebook?
To enhance your sales effectiveness, promote products and services, and increase brand recognition, you can apply the following methods:
Prepare a Livestream script
This is a crucial step to ensure a smooth and successful livestream. Your livestream script can include the order of product introductions or addressing customer questions.
In addition to preparing sales content for the livestream, you should also create mini-game scripts to engage and attract viewers throughout the livestream. Additionally, ensure all your equipment is ready before going live, including your phone, computer, and checking your outfit, camera angles, and audio quality for the best livestream results.
Schedule your Livestream sales event on Facebook
Before your livestream sales event, schedule and post announcements about the time you will be livestreaming so people can arrange their time and tasks. This will help significantly increase views when you go live. Moreover, you can run ads for the post to reach as many people as possible.
Livestream during peak time
This is one of the simplest ways to attract more viewers to your Facebook livestream sales. Choose an appropriate time frame to livestream, which helps you get more views and quickly reach your target customer group. To find the best prime time for your livestream, spend some time researching when your target customers are most active on Facebook.
Share livestream in Facebook groups
One way to increase views on your Facebook livestream is by sharing it in groups related to your video’s content. This allows you to reach quality audiences who are most likely to be interested in your products or services. It also helps increase your livestream views and expand your reach to more target customers, enhancing your sales potential.
Invite friends to watch your livestream
You can leverage your friends list on your personal Facebook page to send invitations to watch the livestream. This can be done manually or with software to minimize time while still being effective. This is one of the quickest and most efficient free ways to increase your livestream views.
Enable livestream notifications for followers
Using the livestream notification feature helps you reach your followers so they know you are livestreaming. If your livestream content is about products or services they need, you will gain different views from this list and increase conversion rates.
Create mini-games during livestream
Besides relevant content to make the livestream more attractive and keep viewers engaged as long as possible, don’t forget to organize mini-games with prizes to encourage viewers. This is also a free and effective way to attract more views to your Facebook livestream sales. Set game rules and reward methods with appealing prizes to quickly increase views and interactions, and keep customers engaged.
Encourage viewers to share the livestream
Encourage viewers to share your livestream on their pages or in groups they are part of. You can motivate them with incentives or attractive prizes for lucky participants. This creates motivation and encourages viewers to share your livestream more, maximizing views.
Reply to or pin fans’ comments
For sales livestreams, you can pin comments with instructions for placing orders. Announce this in the livestream and in the pinned comment section to assure customers that their personal information is secure and their orders will be successfully confirmed. By actively responding to questions and comments from viewers, you can quickly increase views for your sales livestreams.
Run Facebook Ads for your livestream sales
Additionally, if you want to quickly increase views and reach your target customers, run Facebook livestream ads for your livestream sales. This method helps you target the right audience interested in your business’s products or services. This not only increases views and interactions for your live session but also boosts successful order placements to maximize sales and business profits.
By applying the above methods to attract viewers to your Facebook livestream sales, you can successfully increase views, enhance interactions during the livestream, and boost sales and profits.
Please see more:
- Simple how to live stream on Facebook for beginners
- How to go live on TikTok is super simple for beginners
- Banned words on live TikTok to avoid in 2024
FAQ
Each option has its advantages and disadvantages. Depending on the scale and target customers, you should make the appropriate choice. If you only sell to familiar customers on a small scale, choose a personal page for livestream sales. If your business is large, with a diverse customer base, and you want to reach more new customer groups, opt for livestreaming on a Fanpage.
Many individuals and businesses now choose to livestream sales on Fanpages. This allows you to experience many new features, replay the livestream, and optimize both costs and profits through advertising.
This depends on your needs, purpose, and budget. However, it is generally not advisable to use these services as they provide fake views. They only create an impression that attracts attention to your livestream without adding value in terms of interaction and sales.
