Keyword ranking impacts website traffic and potential customer reach. Checking keyword rankings is essential for SEO practitioners to help websites rank higher on search engines and support business marketing strategies. In this article, Optimal Agency will share the best keyword ranking checker tools today. Let’s dive in!
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Why is it necessary to check keyword rankings?
Checking keyword rankings involves verifying the position of a keyword on the search engine results page. Typically, keywords rank from 1 to 100, with positions beyond the top 100 not being recorded. These positions undergo fluctuations over time based on Google’s algorithms.
For SEO practitioners, checking keyword rankings is crucial. The higher the keyword’s position, the closer the website’s display rank is to the first position on Google, thereby increasing website traffic. You can check rankings manually or use keyword ranking checker tools. Checking keyword rankings offers the following benefits:
Regularly checking keyword rankings enables you to develop better SEO project management strategies by understanding user search trends and market demands.
Through the process of researching and learning by checking keyword rankings, you will get the most commonly used keyword set. If you can use them in your articles and know How to Rank Higher on Google them effectively, it will help improve your website rankings to a higher level.
You can identify the most effective keywords through keyword position checks by monitoring and managing keywords related to your field. You can then incorporate these keywords into your content to enhance your website’s ranking.
Checking and tracking keyword rankings helps you understand your competitors’ strategies and evaluate whether they are ranking for your target keywords, allowing you to develop appropriate strategies.
Utilizing reliable keyword ranking checker software saves time and effort in searching for keyword data, allowing for more time to analyze and optimize your website.
Criteria for evaluating quality keyword position-checking tools
If you’re having trouble choosing the best keyword ranking checker tool, consider the following criteria:
Accuracy: This is the most important criterion for evaluating and deciding whether to choose a keyword position-checking tool. A quality tool should have high accuracy and reflect the actual ranking of the website on the search engine.
Real-time Updates: Opt for tools with mechanisms for checking keyword rankings in real-time to ensure accurate results.
Speed: A fast keyword position-checking tool helps users save time and effort, especially when checking or tracking keyword rankings frequently.
Number of Keywords Checkable: The more keywords a tool can check, the better it can meet users’ needs, especially for SEO practitioners who need to monitor and check the rankings of numerous keywords.
Reporting Features: A professional keyword position checker tool should have reporting features, allowing users to easily track keyword ranking changes over time.
User-Friendly: The tool’s interface should be user-friendly, making it easy for users to navigate and analyze data quickly.
Cost: This is one of the criteria to consider when choosing a keyword ranking checker tool. The tool should have a price that fits users’ needs and budgets.
Additionally, high-quality keyword position checker tools should have various features to support users in optimizing websites for search engines, including website status checks, on-page SEO analysis, backlink tracking, position tracking, and website monitoring.
Summary of the best keyword ranking checker tools today
Google keyword planner
A powerful tool for keyword research and discovering new trends, integrated within Google AdWords. This tool provides accurate keyword rankings and checks them against Google search results.
Initially launched as a Google Keyword Tool and Traffic Estimator, this tool allows users to easily check rankings and search for trending keywords to incorporate into content.
Moreover, Google Keyword Planner offers keyword suggestions, helping SEO practitioners check keyword rankings on Google and monitor keyword ranking trends over time. Its primary feature is planning, but it also helps users check keyword rankings and competitor information.
The advantage of Google Keyword Planner lies in its intuitive, user-friendly interface and being entirely free. This helps businesses save costs in keyword research and optimizing their SEO strategies.
Ahrefs
A leading SEO tool globally favored by many SEO practitioners and marketers for its accurate keyword ranking checks. Known as the second fastest web information gathering tool after Google, it provides users with website improvement tips and backlink reports. Additionally, it offers various useful features such as URL checks, competitor analysis, keyword research, and backlink checks.
With its keyword ranking checking function, Ahrefs provides a user-friendly and convenient interface. Users can use filters to view common keywords on Google from positions 1 to 10 or search for keywords with the highest traffic.
Furthermore, Ahrefs provides thousands of keyword ideas within seconds, displays essential SEO metrics for top-ranking websites for keywords, and tracks website keyword rankings on Google, Bing, YouTube, and Amazon, along with checking on-page SEO. Ahrefs allows for a 7-day free trial with full features.
SEMrush
It is one of the most popular keyword-ranking checking tools because of its easy-to-understand and use interface. Simply create an account to start using it for free for 14 days. In addition to checking keyword rankings, this tool provides detailed reports on popular keywords through specific data tables and related information.
Moreover, SEMrush allows users to evaluate both competitors and their content. It provides users with the best-performing pages, content, and keywords using metrics. This tool is suitable for small and medium-sized businesses to write blog content and analyze competitor strategies.
Google rank checker
This is a free keyword ranking checker tool provided by Google that allows you to check the position of keywords on Google easily. Simply enter the desired keyword, and the tool will provide accurate position results. With a simple and user-friendly interface, the checking process proceeds smoothly. Google Rank Checker provides important information to track the performance of suitable keywords for small businesses.
Spineditor
Not only an SEO tool but also supports spinning content quickly and conveniently, and checks keyword rankings with relatively high accuracy. This tool allows you to use it for free for 3 days before charging.
This tool helps to quickly check keyword rankings and supports easy completion of SEO projects, saving time. Additionally, Spineditor can check keyword rankings daily with fairly accurate results, helping users track their keyword performance over time and manage SEO projects effectively.
AccuRanker
This is an excellent tool for checking the rankings of up to 100,000 keywords. Thanks to integration with tools like Google Search Console and Google Analytics, users can receive comprehensive and detailed data for every keyword.
Moreover, AccuRanker allows you to compare keyword rankings with the top 10 competitors. Rankings are updated daily, so the data is always fresh, and this tool doesn’t limit the number of domains to track. With a user-friendly interface and visually presented data, it’s suitable for large businesses with investment budgets for tracking keyword rankings.
Google Search Console
Formerly known as Google Webmaster Tools, it is a tool by Google that allows free website ranking checks on Google. One of the standout features of Google Search Console is the ability to track keyword rankings. You can track the position changes of keywords daily, weekly, monthly, or yearly through the available charts on Google Search Console.
This keyword ranking checker tool allows you to have an overview of what’s happening on the website, including Google traffic, bounce rate, keyword rankings, and other technical issues.
SEOprofiler
This tool helps check keyword rankings and integrates with Google Analytics and some other features. SEOprofiler is free, and very user-friendly with the ability to closely monitor competitors and the keywords they use to compete.
Moreover, this tool helps users identify the most potential keywords to build upon. If you focus on leveraging potential keywords, you can surpass competitors and improve your website’s ranking on Google.
Prorank Checker
A worthy candidate capable of replacing Ahrefs in checking keyword rankings with many outstanding advantages. With the ability to update rankings quickly from 1 – 3 hours/time and provide articles containing ranking keywords quickly.
After checking, you will receive a detailed chart of keyword fluctuations. Additionally, Prorank Checker can generate automatic reports provide indices on competition volume, and measure competition with competitors.
Authority Labs
You are known as a professional keyword ranking checking tool that supports ranking checks for keywords on Google, Bing, and Yahoo. It provides accurate and fast keyword ranking data, allowing you to track SEO progress and improve your keyword rankings.
As one of the most accurate keyword ranking checking software, it is very user-friendly. With the ability to track Computer Domains and product Ranking on various websites, and provide in-depth analysis through reports. Authority Labs will automatically compare results with your competitors.
We have suggested to you the best keyword ranking checker tool today. Hopefully, this information will be helpful to you, and you can choose the best quality tool to support your SEO work better.
Please see more:
- Learn about negative keywords in Google Ads
- Instructions for run keyword ads on Google in detail
- How does Google performance max campaigns work?
Frequently asked questions
Some tools that support checking website rankings and using them for free include Rank Checker, Tool Keyword Competition Checker, Keyword Tool,… There are also Ahrefs, Semrush,… and many other paid tools that allow Customers can try it for free for a certain period, but there are limitations on features.
Although Google Analytics does not directly provide keyword ranking data. However, you can use other tools such as AccuRanker, Semrush, Google Search Console, Ahrefs,… to track keyword rankings in Google search results for specific keywords. These tools will provide detailed information about keyword placement.
