Google Ads is a powerful advertising tool that helps businesses expand their reach to a wide audience and achieve their marketing goals. To have effective Google Ads campaigns, the free Google Ads tools are the most powerful assistants you need to know. What are those tools? Please follow the content of the article below to understand more!
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Why should you use free Google Ads tools?
Google’s free advertising tools help businesses simplify the experience of setting up Google ads. Because these advertising assistants are integrated with modern technology like AI and unique features. With an intuitive, vivid, and clear interface, newcomers can get acquainted with this tool.
When using these free Google advertising tools, you can improve the performance of campaigns based on the advertising data obtained. Thereby adjusting the advertising strategy on Google to get the best results.
Businesses of different scales can use these tools completely free to deploy, manage, and optimize effective Google Ads campaigns. By identifying and targeting relevant keywords to reach the desired audience. Ads will be distributed to target audiences with needs for products or services.
Businesses can create and optimize campaigns to achieve marketing goals without spending too much budget. Create attractive ad copies to attract the attention of target customers and increase click-through rates. Easily track campaign performance and connect advertising data with business results. This helps increase website traffic, attract more potential customers, and maximize ROI.
Summary of the best free Google Ads tools
Google Keyword Planner
This is the most popular keyword research tool for getting keyword ideas relevant to your industry and specific goals for your website and Google Ads campaigns. This tool is integrated into Google ads and is completely free to use. It provides new keyword suggestions and search traffic information, competition levels, and suggested bids for keywords related to your product or service.
Using this tool, you can identify high-performing keywords that are most relevant to your business. How to use Google Keyword Planner is very simple. You need to enter a list of keywords or related phrases. This tool will immediately provide you with data about search volume and keyword competition level. From there, you can choose keywords that suit your advertising goals and budget.
Google Trends
Another free tool from Google to compare keyword popularity and search volume over time. By analyzing search trends to identify seasonal keyword changes, emerging trends, and potential opportunities to capitalize on trending topics. This helps you get an overview of what people care about and how their needs change over time. You can choose the right keywords and plan advertising to ensure Google Ads campaigns are highly effective.
Google Ads Editor tool
Managing Google Ads campaigns effectively is not simple, especially when dealing with multiple ad groups containing many keywords and ads. That’s when Google Ads Editor comes into its own. This is one of the best and most free Google advertising tools.
It allows you to easily batch-edit advertising campaigns to save time and effort. In addition to editing and updating ad text, you can copy and paste campaign elements between different campaigns or ad groups. Once you upload them, offline changes can be made easily.
You can view and analyze campaign statistics to make better decisions with Google Ads Editor. This tool possesses a user-friendly interface with many unique features. This is a great assistant for advertisers who want to optimize the Google Ads campaign management process.
Google Analytics
Not only is Google Ads a tool, but Google Analytics is also a mandatory tool for any business when running online advertising. With the ability to provide information about performance, user behavior, and conversion tracking on the website.
If you integrate Google Analytics with your Google Ads account, you’ll get an overview of how your ads impact website traffic and user engagement. This helps you make the right decisions based on collected data and optimize Google Ads campaigns to get better results.
Google Ads Experiments
With this Google ads testing tool, you can test different variations of ads, landing pages, and targeting options. By performing A/B testing Google Ads you can determine which elements are most relevant to your audience. This helps improve campaign performance, increase conversions, and improve ROI.
Google Ads Scripts tool
In your Google Ads account, you can use JavaScript to write programs that automate many different aspects of managing and optimizing Google Ads campaigns to save time.
They are pieces of code that you can write or modify to help you perform tasks: adjust bids, create ads, etc. You can then automate these tasks. The special thing is that you can use it for free without having to know how to write JavaScript code.
Google Ads Preview Tool
This free Google advertising tool lets you preview what your ad will look like on users’ devices: tablet, desktop, mobile. This is useful when you want to ensure your ads are optimized for all device sizes before you show them.
Google Ads Performance Grader
A tool that helps evaluate the overall performance of a Google Ads campaign. It provides a comprehensive analysis of your campaigns, identifies areas for improvement, and recommends actionable steps to enhance results. Google Ads performance scoring helps you get an overview of how your account is performing. Include both where you are succeeding and where you need improvement.
Google Ad Preview and Diagnosis
Before launching Google Ads, you need to see how your ads appear to users. Also, diagnose any issues affecting the performance of your advertising campaign. Google’s Ads Preview and Diagnostic tool lets you do just that.
With Google Ad Preview and Diagnosis, you can preview how your ads will appear to users in different locations and devices. Check your ad’s eligibility and whether it’s showing for specific keywords.
Also, diagnose issues that prevent your ads from showing. All of this ensures your ads are set up correctly and reach your target audience effectively.
Google Data Studio
Reporting tools let you visually display data from multiple sources in the form of charts, graphs, and other visualizations. It is useful for advertisers as they can easily track the performance of their campaigns and know which ads are performing best and what needs to be adjusted or optimized to get the best results.
Depending on each stage of implementing a Google Ads campaign and the user’s needs, the appropriate tool will be chosen to run ads most effectively and cost-optimally.
Using free Google Ads tools, businesses of all sizes can deploy and optimize effective advertising to achieve marketing goals at the lowest cost. Hopefully, through the suggestions we have presented above, you will have the choice of the most suitable Google Ads tool.
Please refer to:
- How to Google Ads location targeting
- How to create dynamic search ads on Google 2024
- How to block Google ads on Google Chrome effectively
Frequently asked questions
Google Performance Planner is one of the tools that allows you to plan your advertising spending. It also helps evaluate how changes to your campaign might affect key metrics and overall performance.
There are many tools you can use for Google ads. Necessary tools for Google Ads include Google Keyword Planner, Google Ads Editor, Google Ads Preview Tool,…
