For marketers, understanding and mastering marketing terms is a necessary condition to engage in this field. This creates favorable conditions for you to explore, exchange, and learn with your team or leaders. Besides, you can also better understand your business’s overall strategy by understanding 50 Common marketing terminology that Optimal Agency will share in the article below. Let’s find out!
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What is the “term” of Marketing?
Simply put, it is specialized and specialized words used in the field of marketing representing specialized concepts in its own technical language. The value of specialized marketing terms is shown in the fact that they contain a certain amount of information to help people working in this field easily grasp a concept when mentioned.
If someone talks about a marketing term that you already know, you can understand what they are talking about, and vice versa. Understanding and memorizing common marketing terms will show that you are an expert, demonstrate solid knowledge, and have a deep understanding of marketing. Because marketing is a very broad field and if you want to understand it, you need to have a certain understanding.
Summary of Common marketing terminology you need to understand
Basic marketing terms
1. Digital Marketing
Also known as digital marketing – marketing activities that are carried out through digital devices. It is understood as a way to promote and introduce products and services through online channels. In the 4.0 era, Digital Marketing has further proven its advantages in enhancing brand awareness, reaching target customers, and increasing sales.
2. Brand Positioning
Brand positioning are activities created to help products and brands have a defined position in the minds of customers and differentiate them from competitors.
3. Brand Awareness
Brand recognition is the fact that a brand is recognized and remembered by customers. In marketing, brand recognition is expressed through design, product quality, service, professionalism, class,… The higher the brand recognition, the easier it is for a business to reach customers and increase revenue.
4. Buyer Persona
It is a hypothetical model that represents the ideal customer profile of the business – an image that describes detailed characteristics of target customers including age, gender, behavior, etc. Through this, businesses can better understand the target audience they want to reach. Buyer Persona is a tool that helps businesses personalize their marketing strategies and enhance customer experience. It is applied in many business activities from product development, marketing, sales, customer care,…
5. Customer Insight
Customer insight is understood as the secret desires of customers. To gain customer insight, marketers will conduct research and analyze customer behavior. Through this, businesses will better understand target customers and make the right decisions and strategies to improve the quality of services and products to help customers satisfy their needs.
6. Outbound Marketing
This is a traditional marketing strategy in which businesses will proactively reach customers through television advertising, print advertising, email marketing campaigns,… Outbound Marketing aims to proactively deliver advertising messages to target audiences even when they are not searching. This method is used to increase brand visibility and attract attention from the public.
7. Inbound Marketing
Unlike Outbound Marketing, this marketing strategy focuses on attracting and retaining customers through creating valuable content. Instead of focusing on promoting products and services, Inbound Marketing brings useful information to answer all problems customers encounter. This helps build good relationships between businesses and customers, improving brand awareness.
8. Public Relations (PR)
Public relations is part of a business’s communication, promotion, and branding campaign. The purpose of PR is to build and maintain positive relationships between businesses communities and customers. At the same time, increase brand reputation and builds a positive image to gain the support of the community and customers. PR activities include organizing events, press conferences, research seminars,…
9. Return on Investment (ROI)
This is an index to measure and evaluate profits and efficiency. Done by measuring the benefits achieved by the business based on the initial costs put into the project or investment.
10. Marketing Funnels
This is among the common marketing terms that describe the journey of converting target customers into real customers who buy a business’s products and services. This model is customer-centric and starts from the customer accessing products and services to the purchase stage.
11. Growth Marketing
A marketing approach that focuses on testing customer motivations and preferences to attract, engage, and retain customers by building and providing personalized messages to suit customer needs, businesses can improve marketing effectiveness through many channels, especially the most important channels for customers.
12. Demand Generation
Marketing activities focus on creating and stimulating demand and interest from potential customers. Demand Generation’s goal is to generate interest, increase brand awareness and drive customer conversions.
13. Flywheel
This term refers to the activities marketers perform to create a successful marketing campaign. Unlike the traditional model, Flywheel puts customers at the center to exploit sales opportunities by building relationships with customers and commitments about products and services. Through this, businesses can keep customers coming back to make future purchases.
14. Ideal Customer Profile (ICP)
The ideal customer profile is a detailed description of the characteristics of potential customers who can buy a business’s products or services. Includes the characteristics, needs and personalities of the customers that the business targets. ICP helps businesses identify customers suitable for the products and services they provide to optimize marketing and sales strategies.
15. Word-of-mouth Marketing (WOM)
Word of mouth marketing is a familiar term in marketing. It is understood as when customers experience a product or service of a business and they feel the product is of good quality and satisfied. They will then recommend it to others. This form is conveyed through text or speech.
16. Conversational Marketing
If you’re wondering what conversational marketing is, it is a form of marketing that conveys messages to customers through face-to-face conversations. This is considered a method that has a strong impact on customers’ shopping behavior and is effective. To best use this form of marketing and increase interaction with users, you should combine chat channels with social networks.
On Optimal Agency’s website, there is also a lot of other related information such as the 4p marketing construction process.
Basic terms in Digital Marketing
17. Search Engine Optimization (SEO)
This is an optimization strategy to improve a website’s performance and position on search engines. The goal of SEO is to improve a website’s ranking in search results, increasing visibility and organic traffic. SEO work includes optimizing content, optimizing website structure, creating quality backlinks, and using appropriate keywords.
18. Search Engine Marketing (SEM)
This is marketing activities that use paid advertising to increase the appearance of a business’s products and services on search engine results pages when users search for related keywords including Google Ads and Bing Ads,…
19. Marketing Qualified Lead (MQL)
This is a term used in marketing to refer to potential customers in the middle of the marketing funnel. An MQL is a lead that the marketing department considers to have a high likelihood of becoming a customer.
20. Marketing Automation
This is the process of automating marketing and sales activities instead of manual methods by planning and using software to process quickly, accurately and avoid errors to improve customer experience. This is one of the marketing terms that you need to understand.
21. Landing Page
A landing page is a website independently designed for the purpose of sales, engagement, and conversions. This page is used in marketing and advertising campaigns to redirect users from different sources to pages focused on products and services.
22. Responsive Web Design (RWD)
This is a modern web design standard used to make websites responsive and adaptable to a variety of devices and screen sizes. RWD uses CSS (Cascading Style Sheets) techniques to automatically adjust the appearance and layout of a website to reflect the size and characteristics of the device the user is using.
23. Keywords
They are keywords or phrases that users enter into search engines to find information on the Internet. If you want to optimize website content, you need to pay attention to what customers are looking for.
24. Content Audit
Content audit is checking, editing, and refreshing poor quality content to provide useful information to users.
25. Conversion Rate
Abbreviated as CR or CVR, conversion rate is a percentage calculated based on the number of people who take a conversion action based on the total number of people who reach the campaign.
26. Bounce Rate
Bounce Or page bounce rate is the % of visitors who only visit one page on the website and leave immediately without clicking on any further content.
Basic terms in Content Marketing
27. Backlinks
These are links from one website to a page on another website. Pages with high-quality backlinks tend to achieve high rankings in the SERP.
28. Blog
Blog is a part of the website that includes in-depth content about products and services. You should build a blog to increase traffic to your website. At the same time, increase the time customers stay on the business’s website more and increase sales.
29. Content Management System (CMS)
Content management system is to manage website content more easily. CMS with the ability to control activities related to information, content, images, videos, and other documents to save time, management and operation costs.
30. Guest Post
This common marketing term refers to someone’s article posted on a partner’s website to serve the process of building content, links, etc. that they want to convey. This is an important step for your SEO strategy to be perfected and more effective.
31. On-Site Content
Also known as On-page SEO, it is the process of making search engines more optimized and user-friendly. By adjusting elements on the website, search engines can collect information and understand the content and structure on the website.
32. Off-Site Content
This is the actions you can take to promote the website on other websites such as backlinks or social media marketing, etc.
33. Website Traffic
The same as website traffic, it describes the number of users accessing the website calculated based on visits.
34. Paid Media
Paid media channels with tools where businesses have to pay a sum of money to promote products and services. This is the communication cost that brands need to pay to intermediaries to promote content.
Please refer to:
- How to apply the AIDA model in Marketing effectively
- How to build a B2B Marketing strategy effectively
- Facebook content marketing tips
FAQ
For those working in the field of marketing, the term marketing plays a very important role. Because it represents a volume of information that helps users easily understand and grasp when someone mentions a problem. By understanding marketing terms, it proves that you have solid knowledge of marketing. Furthermore, you can be quick and understand when someone mentions a certain marketing concept.
To measure the effectiveness of a marketing campaign, you need to pay attention to indicators such as customer retention rate, customer ownership cost, customer lifetime value, target KPI,… Based on these critieria, you can measure and evaluate campaign effectiveness and then come up with solutions to improve the campaign to get better results.
