YouTube is one of the most popular social media platforms. Influencers on YouTube can be a crucial part of a successful marketing strategy because they can reach many target customers, increase brand awareness, and boost sales. How to Find YouTube Influencers for your brand? In this article, Optimal Agency will share the quickest and most effective ways to find influencers on YouTube.
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What is a YouTube Influencer?
A YouTube influencer is an individual with a large following on the video-sharing platform YouTube. By creating and uploading videos that align with topics a large audience loves, follows, and interacts with through likes, comments, and shares, they gain influence.
Depending on the content style, YouTube influencers can include various types such as vloggers, educators, etc. They can create trends and impact their audience.
Recognizing this, many businesses seek to find YouTube influencers and collaborate with them to promote products and services to their followers. This allows the business’s products and services to reach many target customers.
Benefits of working with YouTube influencers
By partnering with YouTubers, businesses can gain the following benefits:
Reaching a wide audience
YouTube influencers typically have a large and highly engaged following. If a business collaborates with these influencers to promote their products, services, or brand, they can reach a significant number of target customers.
Increasing brand awareness
When a YouTuber introduces your brand to a large audience, it helps your business become more well-known. This also helps to enhance brand awareness and recognition for your products and services.
Authentic content and increased credibility
YouTube influencers are skilled at creating authentic and engaging video content that resonates with their audience. This helps create a positive image for your brand. The content they create often has a strong influence on the audience, easily becoming trends and achieving high engagement rates.
YouTubers are often well-liked and trusted within their fan community. By finding and collaborating with YouTube influencers to promote your products or brand, businesses can reach a large number of highly convertible target customers. Followers tend to trust the products and services that YouTubers recommend and introduce.
High engagement rates
By collaborating with YouTube influencers, businesses can increase their brand’s engagement levels. Followers are more likely to interact with content from a trusted YouTube channel.
Boosting sales
Most followers of YouTube influencers tend to trust the products, services, or brands they recommend. As a result, these followers are more likely to interact with your brand, driving conversions and increasing sales for your business.
Cost-effective
Compared to conventional marketing methods, marketing through influencers will optimize the cost of running advertising on Youtube. It allows you to reach a large number of target customers who interact with your brand and have a high conversion rate. Furthermore, by establishing long-term partnerships with these brand ambassadors, businesses can enhance their online presence, develop their brand, and maximize sales and business profits.
How to Find YouTube Influencers
Google search
Google is a great place to find YouTube influencers for free. This method is quite simple and easy to perform, although it can be time-consuming. Just open Google and enter your industry with the term “influencer.”
When using this search method, try to be as specific as possible. Your search phrase should include “YouTube” and at least one niche market or a specific country/location.
Don’t forget to check the Video tab and filter the top videos to find suitable influencers. Additionally, use country and niche modifiers to get more accurate results.
YouTube search
Besides Google, you can search for influencers directly on the YouTube platform. As the second-largest search engine, it has many content creators, and businesses can find suitable YouTube influencers to collaborate with. You can search in three ways:
Direct search in the search box
Open YouTube and search directly for your industry or keywords, and the results will show related videos. You can review these and choose the influencers you are interested in.
Using the trending tab
The next simple method is to click on the Trending button. There, you can find emerging creators and recently popular content, including those related to your brand or niche market. If you are looking for suitable creators, this method can be useful.
YouTube hashtag search
You can find highly relevant results for YouTube influencers by using hashtags. Creators are now adding important hashtags to their video descriptions and titles to make their content more discoverable. You can find thousands of related YouTube creators by searching through hashtag results.
Using social media platforms
Expand your search for YouTube influencers by using other social media platforms. Many influencers promote their YouTube content on platforms like Facebook, Instagram, Twitter, or TikTok. Engage with relevant influencers on these platforms, and you might discover YouTube creators whose content aligns with your brand.
Using Semrush’s influencer analytics app
Influencer Analytics is an app for influencer marketing discovery and competitive information. Additionally, this tool helps brands find YouTube influencers.
In the Discover Influencers tab, you can select the platform you are targeting, specifically YouTube influencers. Then, enter keywords and use various filters for your search, including country, language, audience size, contact information, etc.
Attending events and networking opportunities
There are several types of events and networking opportunities where you can find YouTube influencers for your brand. These include industry conferences, social media events, creator events, brand events, community events, and networking groups.
Work as an influencer marketing agency on YouTube
If manually searching for YouTube influencers is too challenging, consider finding a YouTube influencer marketing agency to help you find the best influencers according to your requirements. Hiring an agency saves you time and effort while ensuring you find the right YouTube influencer for your brand.
The above methods are quick and effective ways to find YouTube influencers that we want to share with you. We hope this information helps you successfully implement your YouTube influencer marketing campaigns and achieve the best results!
Please learn more:
- How to Seo Youtube to the top easily
- How to deploy YouTube Shorts Advertising?
- Top 8 how to increase YouTube subscriptions effectively in 2024
Frequently asked questions
Finding local influencers on YouTube is quite difficult. Because YouTube does not allow search based on location. For local businesses, location is one of the most important things when choosing influencers.
Using the influencer search engine, ads allow filtering of the global YouTube database by influencer location and language. This way, you can easily find local influencers for your brand.
The cost of working with YouTube influencers can vary depending on several factors: audience size, level of engagement, and specific type of collaboration. There are several ways to pay YouTubers:
Pay Per Video: This is a one-time payment paid to a YouTuber for creating a specific video or set of videos.
CPM (cost per thousand views): Payment is based on the number of views the video receives.
Sponsorship: A long-term agreement between a brand and a YouTuber in which the YouTuber will create content that aligns with the brand’s values and mission and will feature on the brand’s website and social media.
Commission: Percentage of revenue generated from selling products or services promoted by the YouTuber.
Costs can range from a few hundred dollars to tens of thousands of dollars per video depending on the influencer’s reach, engagement, and audience. For financing costs can range from a few thousand dollars to tens of thousands of dollars a month.
