Every business wants its website to rank high on Google. With a high ranking, businesses can promote products and services and reach many high-quality potential customers, helping to increase the conversion rate into sales. However, improving a website’s ranking on Google takes a lot of time. Understanding that, today’s article Optimal Agency will share with you the fastest and most effective how to Rank Higher on Google.
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What is Google’s ranking?
Google’s ranking figures are used to rank billions of websites to meet search purposes. By providing the most useful and relevant search results in a short time.
The domains of the website are ranked through Google’s algorithm process considering various factors to evaluate the quality, relevance, and usefulness of the answer to the search query.
How does Google rank websites?
In terms of how Google ranks a website, it goes through 3 stages as follows:
First is the data collection process when Google uses information gatherers to find websites on the Internet. After finding a website and collecting information, Google will download everything on that page including text, images, and videos.
Next, Google will analyze the text, images, and videos on the website. Then, Google may choose to store information in its index based on the database of websites. Finally, Google will display results from its index related to the content someone is searching for.
To determine the ranking position of a website, Google uses an algorithm consisting of 200 factors to analyze the meaning of the search query. Then it will try to match the most relevant page to the query the user has made. Based on factors: content quality, relevance, mobile friendliness, page performance, and backlinks.
Google’s algorithm uses interaction data to determine if a website is the best search result. If many users click on a website spend a few seconds on the page, and then click back. The website will gradually drop to a lower ranking.
Google uses intelligent machine learning technology to understand the content of a website. The way to rank higher on Google is to create quality, relevant, and unique content compared to competitive rivals.
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Why is a higher ranking on Google important?
Having a higher ranking on Google is very important for businesses today for the following reasons:
According to many studies, users mainly click on the top results on Google. This helps attract potential customers and generate valuable leads for your business.
Google’s ranking system is designed to display the most relevant and trustworthy content at the top. When your website is well-ranked, it enhances the credibility and trustworthiness of your business in the eyes of users. This directly translates into higher conversion rates and building long-term relationships with customers.
If your competitors may be targeting the same audience. Knowing how to rank higher on Google helps your website rank high and gain a competitive advantage over competitors.
Having a higher ranking on Google helps attract more potential customers, increase conversion rates, optimize costs, and boost your marketing return on investment (ROI).
When your website is well-ranked, it can continue to attract more traffic.
Understanding the importance of Google ranking is crucial to improving the visibility of your website. Google uses complex algorithms to determine the relevance and quality of websites.
An important factor is keyword optimization. By researching keywords related to your content and strategically implementing them, you increase the chances of ranking higher.
Furthermore, you need to pay attention to backlinks because if your website receives high-quality backlinks from reputable websites, it signals to Google that your content is valuable.
User experience is an important factor in improving your website’s ranking on Google. Optimize your website through factors such as page loading speed, mobile-friendliness, and engaging content.
How to rank higher on Google
Keyword research
Before optimizing your website to improve its ranking on Google, you need to determine the keywords you are optimizing for. Keyword research is essential to help you focus on the most important searches that bring profit.
To do this, you need to look at the search volume of keywords. Then, consider the value of the keywords that help you rank in the top 5 positions easily. Furthermore, pay attention to the search trends of the keywords. By tracking the history of keywords, you can determine if they bring long-term success.
In addition, you can use the resources provided by Google to research keywords. By examining the questions users ask about your target keywords, you can understand their intent and choose relevant secondary keywords.
When selecting keywords, consider aspects such as choosing keywords related to the content you want to rank. Create synonyms for these keywords. Don’t overlook long-tail keywords, and avoid keyword stuffing.
Build a solid website structure
One of the important tools of Google search is the information gathering system for indexing every website. These information-gathering systems can accurately index your website, making it easy to understand and navigate.
If you want to improve your ranking on Google, you need to create a reliable and simple website structure. The hierarchical system of pages must be clear, understandable, and have a logical command chain.
Your website should not only have a structure that meets the needs of customers but also be compatible with search engines. Internal links should be implemented in an organized and relevant manner so that Google can easily index and rank your content.
In addition, you should keep the most important pages within the first three levels on your website. Avoid broken links, and redirects, and don’t forget to link to related pages to avoid affecting the ranking of your website on Google.
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Create engaging and valuable content
This is one of the effective ways to rank higher on Google. Google has become the number one search engine by providing value to users. Therefore, if you want your website to rank high on Google, ensure that your content is engaging and provides value to users. To do this, thoroughly research your target audience and create relevant and valuable content.
Build a network of backlinks
One of the factors that Google considers when deciding whether to rank a website high is the number of backlinks it has. Backlinks are links to your website from other online sources.
When building a network of backlinks, actively attract backlinks from reputable websites and blogs. In addition to backlinks, you also need to link to both internal and external pages.
The more internal links your website has, the easier it is for web crawlers to index your pages. Having high-quality external links will improve the ranking and credibility of your website on Google.
Improve page loading speed
Many studies have shown that visitors will abandon a website if it takes more than 4 seconds to load. The bounce rate increases more than four times if a page takes five seconds to load compared to a page that loads in two seconds. For websites with high bounce rates, Google will see that the website is not truly good, and it will affect the ranking in search results.
In this case, to rank higher on Google, you need to improve the page loading speed. By reducing the number of CSS and JavaScript files, optimizing the size and format of images, and prioritizing JPEG image format, you can achieve faster loading times. Additionally, enabling browser caching can help users access your website faster.
Optimize your website for mobile devices
Google considers mobile optimization as a ranking factor for websites. Therefore, providing a seamless web browsing experience for mobile users is essential. Ensure that your website has fast response times, quick loading, and a user-friendly interface for mobile devices.
Always monitor website performance and ranking
Many factors can improve the ranking of a website on Google. Therefore, you need to regularly monitor the performance of your website and its ranking on search engines. This way, you can identify any issues that arise promptly and make appropriate adjustments to improve the ranking of your website on Google.
Through the above sharing on effective how to Rank Higher on Google. I hope you can successfully apply them and improve the ranking of your website on Google!
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Frequently asked questions
If your content is high quality, provides useful information to users, and is relevant to the industry with the website optimized on search engines, it takes about 2 to 6 months for the content to be ranked. However, the time may extend to 1 year if there is intense competition and the website is not optimized. In case you want your content to be quickly ranked on Google, combine it with advertising.
An internal link is a hyperlink linking to another page on the same domain, and it can help Google search and index your website. Internal links are easy to create, and unlike backlinks, you don’t have to wait for third-party websites to link back to your content. Place internal links at the top of the website as this can help improve bounce rate and enhance rankings in search results.
