One of the important techniques in the advertising process is targeting the Facebook Ads audience. Advertisers must have much knowledge and experience in choosing target audiences with characteristics, interests, and behaviors that match the business’s products. When you know how to target Facebook ads audiences properly, your ads can be displayed to the right potential customers. In the article below, Optimal Agency experts will share useful information about this issue!
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What is Facebook’s Audience Target?
The Facebook audience is the audience group that businesses want their advertising to reach. The target audience for Facebook Ads is a way to select the target audience for advertising that is suitable for the products and services that the business is aiming for. At the same time, classify target customer groups to reach.
Facebook provides advertisers with many advertising targeting criteria based on industry, product characteristics, and characteristics of the target customer group with criteria including demographics, location, and interests. .. Through that, ads will be distributed and displayed to target groups that match the criteria you have set.
Accurately targeting advertising audiences will help you optimize advertising costs and increase order conversion rates, thereby helping to increase business profits. In addition to attractive content, and beautiful and eye-catching images, Facebook Ads target audience is a very important factor that determines the effectiveness of the entire advertising campaign.
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Benefits of targeting the right Facebook Ads audience
When you know how to target Facebook ads audience correctly, businesses can receive the following benefits:
Reach the right target customers through the following criteria: demographics, behavior, interests,… Because ads will be displayed quickly to people most likely to be interested in the product, or business services.
If you target your ads to the right potential customers, it will help save time, cost, and effort when setting up an advertising campaign. An effective Facebook Ads campaign is when costs are optimized while still bringing expected results.
By accurately targeting Facebook audiences helps convey advertising messages to the right target audience. At the same time, improves the effectiveness of advertising campaigns, and attracts and motivates target customers to take action. From there, businesses can increase interaction rates and optimize the conversion rate of ads on this platform.
Targeting the right audience on Facebook helps your ads be delivered highly effectively when the ad is displayed regularly to the targeted audience.
On the other hand, correctly targeting Facebook Ads will help promote and increase brand awareness to the maximum. When you reach people who are truly interested in your product or service, you can better connect increase interaction, and increase brand recognition in the minds of customers.
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Summary of how to target Facebook ads audience accurately
Each customer group will have different characteristics, interests, habits, and behaviors. You need to classify each target group to create the most suitable advertising message and approach. Below are suggestions on the most popular and effective Facebook ad targeting methods that you can refer to:
Target customers by age
Each customer of different ages will have different behaviors. If you want to target Facebook Ads effectively, you need to understand the psychological characteristics of the target customer. At the same time, it is necessary to localize the customer age group that businesses need to focus on the most to increase conversion rates and optimize costs.
Target Facebook audiences based on geographic area
This targeting method helps you set the location where you want your ad to display. Your ad will then be displayed to people living in the selected location. You can choose the locations where ads are displayed including globally, regions or cities, regions, or radius surrounding a location,…
When you target your audience by location, you can focus your advertising on areas where you will find the right customers and increase profits. You should choose where your customers live and where you can serve them. The main methods for selecting ad placements include: entering a location, performing a “Drop a pin” on the map, and adding locations in bulk.
Target customers according to habits and preferences
This is one of the popular ways to target Facebook Ads audiences applied by many advertisers. However, to target Facebook ads effectively, you need to take the time to research the main target audience of the product you are selling, old, gender, and their income … You need to understand the target customers your business is aiming for.
If you want to target Facebook audiences effectively, divide your advertising campaign into smaller ad groups, each group divided into separate small ads. The more detailed the campaign is, the easier it is to classify customer psychology and behavior and to get more accurate results.
Target objects according to user behavior
You can know your customer’s behavior and activities accurately by using this approach on Facebook. From there, you can target Facebook audiences for highly effective advertising campaigns.
Target remarketing
Remarketing is an advertising strategy that follows target customers when they are online on Facebook. Specifically, when customers surf the web to learn about a certain product, Facebook will immediately display ads related to that product before the customer’s eyes.
Businesses should run a remarketing campaign in that customers rarely buy the product the first time it is advertised. Usually, they will need the second, or third purchase… when they see an advertisement. The business’s mission is to make customers see ads many times, but needs to ensure that it is not considered spam advertising. This method of targeting Facebook audiences will also help you collect statistics on viewing videos, websites, etc.
Target Facebook audiences with Custom Audience
Custom Audience is a free Facebook tool that allows you to target and display ads to potential audiences.
However, you need to have data available and contain information related to email lists or phone numbers, customers who have used or downloaded the Facebook application, people who have visited the website,… Audience file This helps you reach potential audiences and conduct more accurate marketing campaigns.
Target Lookalike objects
Lookalike Audience is a similar audience, that is, a customer file that is similar to an existing customer file. There are two main ways to create a Lookalike Audience: using a custom data file or a lookalike data file. When applying targeting techniques, Facebook will automatically expand the audience file based on its potential customer file.
Using targeting, Facebook will proactively search for people who are similar to your current customers. This is one of the effective ways to target Facebook Ads audiences.
Target a broad target audience
It is one of the strategies to reach an expanded audience that is not limited by factors in determining a specific audience. Instead of narrowing down your target audience, your ads will reach a large number of users. This way of targeting helps you expand your reach, but you cannot know exactly which of them are potential customers.
When applying this targeting technique, you will need to perform A/B testing. By creating ad groups, each group targets one of these files to test which performs best. Facebook will not deliver your ads to all users in a broad target file, but will only focus on those most likely to take action. Facebook will prioritize delivering ads to people who have interacted with the ads at a scale of 200 to 2000 people who have accessed the ads for the first time.
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Tools to target Facebook audiences effectively
In addition to understanding how to target Facebook ads audience accurately, you need to know tools to support Facebook ad targeting including:
Facebook Audience Insights
This is an effective tool to support targeting Facebook audiences. Meta’s official software is commonly used by advertisers. It gives you suggestions on how to choose the optimal Facebook ad audience. This helps advertisers quickly convey messages to the right target audience.
Use the Facebook Pixel
Also known as Meta Pixel is a piece of code on a website that helps advertisers track and better understand user behavior on the website and improve the effectiveness of advertising activities. This is one of the ways to help businesses expand their reach to target audiences. Install the Facebook pixel on your website to track customer cookies to create a potential audience file.
Target Generator
It is one of the paid targeting software that helps advertisers find competitor Fanpages. Aim to get a large number of likes from the target audience or related audience.
Google Analytics
This tool helps provide advertisers with user data to track and analyze user behavior to target the right audience. Please access Google Analytics select Behavior, and then select Website Content. Next, select All pages and select the product link to analyze. Finally, select Secondary Dimensions and then select Users to view and analyze data.
Stalkscan
The software helps you collect information and activities of any Facebook account. At the same time, it helps you scientifically analyze the results of each group of data such as behavior, interests, demographics, etc. to apply accurate Facebook audience targeting. You just need to visit the website: https://stalkscan.com/ and paste the profile link you want to analyze.
Please apply the Facebook Ads targeting methods shared above, test audience groups on ad groups, and combine them to optimize the campaign. With detailed instructions, we hope you can apply it successfully to get the most effective Facebook Ads campaigns!
Please see more:
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Frequently asked questions
Targeting audiences is a step in the process of running Facebook ads. This process is where you identify and select the customers to reach, so there is no fee. The amount of money you need to spend comes from the cost of running Facebook Ads and using tools to support targeting Facebook Ads audiences.
You can completely target Facebook Ads audiences by income by accessing the Audience section in Facebook Ads Manager when creating a new campaign. Choose an income range that matches the income level of the audience you want to reach.
