Search engine algorithms are getting smarter and constantly updated. For the website to maintain its position at the top of Google to attract many quality potential customers, in addition to optimizing the content, Seoers needs to optimize the website URL. How to optimize SEO standard website URLs to increase traffic and search engine rankings? Don’t miss the SEO standard URL optimization tips that Optimal Agency will share in the article below!
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What is a URL?
Short for Uniform Resource Locator, it is a string of characters used to locate and access resources on the Internet such as web pages, images, videos, or other files. This is the unique address of a specific resource on the website. This link links to the website and references resources available on the Internet.
Url is a readable text that replaces complex, hard-to-remember IP addresses. Url helps the computer contact the server easily so users can access a resource quickly. Simply put, each website is like a house with its IP address. To facilitate access, the IP address will be converted into a language that the user can remember. That is the URL that helps users access the correct website.
Main components in Url structure
Before learning about SEO standard Url optimization tips, let’s explore what components the Url structure includes. A website address is composed of the following components:
Scheme
Also known as the connection protocol, it is the most important part of the URL that helps the web browser know how to communicate with the website server to be able to send and retrieve information on the page. It is a tool that website addresses work. Scheme often appears at the beginning of the website address as “http://” or “https://”. There is also the FTP protocol that allows file transfers between browsers and web servers.
Normally, users do not need to type Scheme when entering Url. Specifically, when you enter Optimal.to your browser, it will automatically identify the page you want to find.
Authority
Another way to call it Hostname is the part that appears right after the connection protocol, divided into small parts as follows:
- Top-level domains represent domain name extensions such as .com, .net, .vn, .us,…
- A subdomain is a small part of the main domain.
- User information includes username and password when required.
- The port number indicates the specific port on the device’s IP address that receives information for the relevant servers.
Other components in Url
In addition to Scheme and Authority, a website address often has additional components including:
Path: This is the component that takes you to a specific page within that website. It begins with a slash “/” and between pages and subpages are also separated by “/”.
Query: Used to identify things that are not part of a fixed path. Often queries will be used when performing searches or when websites distribute data through forms. This element is located immediately after the server name starting with a question mark and followed by the path (if available).
Fragment: This is the final component of a URL often used to identify a specific location on a website page. This component is located right after the server name starting with the # sign with the content in the location it leads to, usually the Heading tag in the article.
Why is it necessary to optimize Url when doing so?
Url is not only a link that helps users access your website but also directly affects the website’s SEO effectiveness. By applying standard SEO URL optimization tips, businesses will receive the following values:
Improve website rankings on search engines
When a website’s URL is optimized (contains keywords and is concise), search engines can determine the relevance of a particular website to the search query. Url optimization has a significant impact on website rankings on search engines. If this factor is optimized, it will help increase conversion rates and improve website rankings. By adding relevant keywords to the URL, search engines can know what your page is about, thereby improving your chances of ranking high in search results.
Increase click rate
If the website URL is optimized concisely with relevant keywords and matches the user’s search query then they are more likely to click on that URL. An optimized URL will attract more clicks from users on search engine results pages. An increase in click-through rate helps increase organic traffic and improve visibility for the website.
Enhance user experience
Url optimization with a clear, easy-to-remember structure helps users understand the content they find on a specific page more easily. This builds user trust and makes them more likely to click on the URL and explore your website. Optimized URLs can improve user experience on the website.
Improve your ability to remember and share
When users find useful content on a website, they will want to visit again. An optimized, easy-to-remember URL will help them access the website quickly for future searches as well as easily share with others. A concise URL and appropriate content description will attract more people to access your website.
Build backlinks and anchor text
An optimized URL plays an important role in building effective backlinks and anchor text. When other websites link back to your content, the URL anchor text is part of the backlink. By optimizing Url with relevant keywords, you can create diverse, keyword-rich link text to improve website SEO efficiency.
Tips for effectively optimizing SEO-standard URLs to the top of Google
On-page SEO plays an important role in determining a website’s ranking on search engines. To optimize your website URL according to SEO standards, you need to apply the following tips:
Limit the number of characters of Url
For the URL of an article on a website, it should only maintain a maximum length of 96 characters. Currently, the website has a tool to check SEO standards that is very convenient for users. Through this tool, users can know the length of URL characters and make appropriate adjustments. If your website does not have a tool, you need to regularly check it so that your website’s SEO process will achieve better results on search engines.
Url contains the main keyword
If you want to optimize your website URL effectively, including SEO keywords is necessary. However, you should only include the main keywords and should not repeat them too many times because it will make the URL long and violate the path length principle. You should place keywords at the beginning of the URL to help search engines understand the content and relevance of the page quickly. So do you know the tips for choosing the right SEO keywords? Please visit our article for detailed information.
Do not use special characters or punctuation
When optimizing Url for SEO standards, you should not use special characters such as %, @, #, =, $,… or punctuation characters. This will make it difficult for search engines to identify and evaluate URL quality as well as make it difficult for the content to reach readers. In addition, you should not capitalize the website link address but should use lowercase letters without accents to help convey information to users more effectively.
Use hyphens in URL addresses
Hyphens are a way to separate keywords in the URL address to help search engines understand the structure of the URL and the content of the website more accurately. It is equivalent to placing spaces between words in text. Not only that, users can better identify your website content when searching for related keywords.
Meets URL structure requirements
During the process of optimizing the website URL, you need to ensure the components have complete requirements for protocols, domains, paths, query strings, etc. When ensuring a reasonable URL address structure for the entire website address link will bring better SEO results. Especially large websites with a large number of articles and products need to arrange clear category levels to help search engines understand the content and improve user experience.
Ensure simplicity and ease of understanding
Websites with short, simple, and easy-to-understand URLs often have higher click-throughs. Therefore, ensuring a short URL containing the main keyword and describing the page’s content will contribute to helping the website SEO process via URL achieve greater efficiency.
Do not use Stop words
Stop words are auxiliary words to link words in an Url including one, or, but,… According to many studies, the use of these words is not appreciated by Google but also the length for them. your URL. In some cases, if you need to clarify the meaning of the Url, you can use it but limit it.
Limit subfolders in the Url path
You should only use 2 subfolders for each URL because Google will not appreciate links that have to go through too many main pages to reach the user’s search content. Furthermore, you should not divide too many folders to keep the URL simple, easy to understand, and accessible to users, and search engines as well as increase aesthetics.
Above are SEO URL optimization tips drawn from experts that we want to share with you. Please apply this useful knowledge to the SEO process to improve your website’s ranking on search engines!
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Frequently asked questions
The optimal length of the URL will depend on many different factors. For Google blogs, the average URL length is about 76 characters, and for webmaster tools, the average URL length is about 90 characters. With Gmail, the average URL length is about 59 characters. On browsers like Chrome, Coc Coc, and Firefox, a maximum of 2048 characters can be displayed in a URL. However, URLs that are too long can be truncated or truncated in the browser’s address bar so as not to affect the user experience.
If you want to check whether the URL is valid or not, you can use libraries, functions, or URL syntax-checking tools available in the programming language you are using. Alternatively, you can send an HTTP or HTTPS request to the URL and check if there is a successful connection. Besides, you can check the returned HTTP status code to determine its validity. There are several Url checking tools available for you to check the validity of Url.
