For content creators and marketers, Google Trends is a powerful tool for staying on top of trending topics. This tool helps marketers track and evaluate user interest. It also analyzes the popularity of keywords and searches topics on Google in real time. Today’s article, Optimal Agency will help you understand this tool better and how to use Google Trends most effectively. Follow along!
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What is Google Trends?
Google Trends is a free tool provided by Google, first launched in 2006. This tool allows users to know the most searched content and keywords on Google and YouTube in specific countries or regions within a specific time frame. You can stay updated on new trends and hot information to implement effective marketing campaigns.
Google Trends provides a lot of information and data on the popularity and interest of people in various topics. This data is used for various purposes such as market and product research, content creation, search engine optimization (SEO), trend analysis, etc.
Using Google Trends is quite simple. You need to enter a search term, and Google Trends will produce results about the search volume in a certain period in a specific area. You can use different search terms to compare their popularity and correlation.
Additionally, you can explore related queries, and discover trends by region, or the popularity of specific brands, products, or events. The search data will be presented in visual and vivid forms such as line charts, tables, or maps, helping you understand trends over time.
The Benefits of Google Trends
Google Trends is widely used by businesses worldwide, especially SEO experts, advertisers, and marketers. This tool brings the following benefits:
Quickly Stay Updated on New Trends
With Google Trends, you can quickly and easily stay updated on new trends and hot news worldwide. Based on the data provided by this tool, content creators and marketers can know the most popular topics to create relevant content that attracts people’s attention.
When doing marketing, a timely understanding of trends is crucial. Only then can you create new and attractive content to increase traffic and help your business get closer to customers. It also enhances brand recognition and boosts sales.
Using Google Trends is also simple. You need to access this tool and enter the search term you want. Immediately, you will receive results about popular content, trending topics, or hot news globally or in your country.
Identify Potential Markets
If you search Google Trends, you will get information about regions, locations, or countries that have high interest in the keywords you search for. By determining the area with the most searches, businesses can know their target customers and product preference areas to build the most appropriate marketing and advertising strategy.
Effective Keyword Selection for SEO
Through analyzing data on Google Trends, you can know the popular and relevant keywords for your website content. This free Google tool provides you with information related to keywords, such as interest over time or by geographic location, related search terms, related topics, etc.
You can also use this tool to compare different search terms to find out which ones are searched more and plan an effective SEO strategy. This will help improve your website’s ranking on search engines. Use a keyword ranking checker tool your website. Moreover, your business can accurately reach and connect with potential customers.
Competitor Analysis
Google Trends is not only a tool for searching and staying updated on trending topics. It also provides you with useful information for competitor analysis.
It provides data on the search frequency of your competitors’ products or services and a comprehensive view of the market and your competitors. This data helps you create a superior and more effective SEO strategy compared to your competitors. Additionally, you can understand the market situation and make effective business decisions.
Top 8 most effective how to use Google Trends
Identify niche markets
Google Trends is a suitable tool to help you research markets and identify niche markets. It can provide detailed information about trending topics, content, keywords, or topics searched for during a specific period. It also helps you evaluate the level of interest people have in products or services in a geographical area. However, when choosing a niche market, ensure it is large enough and can provide value and solutions to customers’ problems.
Evaluate customer demand by geography
When you access Google Trends and enter a search term, a map showing the areas where that keyword is of interest and search to many users will appear. With this specific data, you can evaluate customer demand by region. This is an important factor in advertising to increase conversion rates and optimize costs.
Discover new keywords and prepare content
Before creating content for your website, you need to determine your target keywords. If you know how to use Google Trends, you can find those keywords and build content more easily. You can place your keywords in any specific position through Google Trends.
Google Trends is not only a keyword research tool but also a tool to identify trends and develop content strategies. With the ability to provide you with data related to current search trends and keyword-related results, you can better understand user interest. Then, you can use SEO tools to evaluate the difficulty and search volume of keywords and add related keywords. This helps you optimize your content for high-potential search keywords and improve organic website traffic.
To get started, enter a search term and select the time range and country, then scroll down to find Related Topics and Related Queries. Based on the data from these two sections, you can easily research keywords and get content ideas to improve your website’s ranking.
Compare keywords
With Google Trends, you can compare different keywords to find the keyword with more searches and popularity among your target audience. This helps you discover how each keyword performs and determine the best keyword to attract the attention of potential customers.
To compare keywords, access Google Trends and search for the chosen keyword. When the trend for that search term is loaded on your page, simply enter another related search term in the + Compare field.
The Interest over time chart on the page will display the search volume of the two different keywords. Then, you can make a decision on which keyword to target.
If you don’t know which keyword to choose, scroll down to the Compare Analysis by Subregion section. Here, you’ll see the search volume for both keywords in different sub-regions of your selected country.
Find trending topics for blog content
You can use the data from Google Trends to find new ideas for blog content on your website by looking at trending topics. When you provide content related to the most searched trends that people are currently interested in, it helps increase website traffic and reach new users.
To do this, go to Google Trends and switch to the Current Trends tab. Here, the tool will display all the trending topics on the internet. You can choose a country from the drop-down menu to see the trending keywords in areas with audiences.
Build and optimize seasonal content
By using data from Google Trends, marketers can create and optimize content based on seasons. At certain times of the year, specific topics will attract user interest, such as holidays or anniversaries.
Based on the increased search on Google Trends, you can create new content or optimize existing content about prominent topics that align with customer preferences.
Advertise trending products to increase sales
One of the effective ways to use Google Trends is to use this tool to search for trending products to advertise on your online store. By entering niche market products into the tool and selecting items with an upward trend, you can find out which products people are interested in.
Improve Youtube SEO
Although Google Trends is used to improve website performance, it can be used to enhance reach on social media platforms, especially YouTube. This tool helps provide content creators with unique and engaging YouTube video ideas. Furthermore, it can optimize YouTube SEO.
To find good and fresh ideas for videos on YouTube, you can visit Google Trends. Then click on the default Web Search category and switch to Youtube Search. Next, select the dropdown menu All Categories and choose an option that fits your channel’s theme.
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Some notes when using Google Trends
In addition to knowing how to use Google Trend, you need to pay attention to the following to use this tool effectively:
While Google Trends is a tool that provides information about search trends on Google, the results displayed on Google Trends do not reflect the entire search volume; they are only relative figures. This tool only compares the popularity of keywords over time and geolocation but does not provide specific search volumes.
Sometimes, users search for a keyword or term on Google not out of interest but due to various factors: news events, advertising campaigns, or accidental clicks, among others. Therefore, you need to understand the reasons behind each search trend.
Some keywords may not appear on Google Trends even though they may be crucial in a specific field due to low search volume. Therefore, when researching keywords, you should combine them with other tools or sources for more accurate and comprehensive research.
If you over-rely on Google Trends, all the search data found will depend on this tool, and the accuracy is not guaranteed. Especially when internet access is lost, the impact will be significant.
You need to know how to use Google Trends to obtain important data on the latest trends, most searched keywords, etc. This data will greatly assist marketers in implementing effective marketing campaigns.
Please see more:
- How to set up Google Ads-enhanced conversions?
- How to run Google Ads for Small Business in 2024
- How to set up a target ROAS in Google Ads campaign
Frequently asked questions
The answer is yes. It is a free tool from Google that helps businesses and marketers understand market trends, beliefs, what users are searching for at the moment, and how things change as they change. What is the time like? These searches will be based on season or geographic location.
If you’re looking for trending topics on Google Trends, visit the tool’s homepage. You enter keywords in the search bar and press Enter. Immediately a graph of the search traffic of the keyword you searched for will appear.
Then you can evaluate the level of interest and interest of users in a certain product or service over time. You can filter search results based on the following criteria: country, time, product category, and search location.
