“Beauty is an essential need for women. Many cosmetics businesses and brands have been trying to promote their products and brands across multiple platforms. TikTok is a popular advertising channel that many cosmetics businesses choose to utilize. When advertising and selling cosmetics on TikTok, you need to adhere to certain requirements. Additionally, having a stable and quality TikTok advertising account is crucial. Renting Tiktok cosmetic ads accounts from Optimal Agency is an optimal solution to help you easse potential risks.
| ☑️ Trust account 💯, effective ads | ☑️ Cheapest rental fee – 0.5% |
| ☑️ No Limit, deploying various ads format | ☑️ Many vouchers |
| ☑️ Campaign approval, strong spending | ☑️ 24/7 support, experts accompany |
| ☑️ Quickly approved ads | ☑️ Cloaking black hat, optimizing ads, free setup |
| ☑️ Optimized bids ads | ☑️ Free 10-day ads support |
Besides, Optimal also offers a Tiktok account for running fashion ads, you can immediately access the service, and best prices for you when contacting Optimal.
Is advertising cosmetics on TikTok really effective?
TikTok’s social platform is growing rapidly, with widespread popularity, particularly in Southeast Asia. Along with entertaining and informative videos, a significant portion of the content is dedicated to promoting and selling products, especially cosmetics. This indicates that businesses are increasingly focusing on advertising on TikTok to reach a broader potential customer base.
The majority of TikTok users fall within the 18-35 age range, which happens to be the primary target demographic for beauty and skincare brands. About three-quarters of TikTok’s user base is female, and everyone has an interest in beauty. Therefore, TikTok represents a golden opportunity for cosmetic brands to promote their products and brand.
Some of the best-selling and most popular cosmetics on TikTok include lipstick, perfume, face cleansers, foundation, nail polish, makeup removers, and acne treatments, etc.
Compared to other traffic channels, advertising cosmetics on TikTok has several distinct advantages. You can comfortably create diverse and easily shareable advertising content with TikTok advertising accounts. TikTok offers multiple advertising formats that align with various budgets, such as In-feeds, Hashtag Challenges, and Brand Takeovers.
Due to TikTok’s strong viral potential, when you advertise your products, your follower count can increase. This presents an opportunity for your business to expand its market reach and connect various advertising platforms.
See more: Rent Facebook ad account
Limitations when Tiktok cosmetic ads
Most products sold on TikTok are often linked to TikTok Shops. However, cosmetics fall under the list of restricted products. Therefore, if you want to advertise and sell cosmetics on TikTok Shop, you need to go through the approval process as per the regulations.
When you list beauty products for sale, you need to ensure that product details are accurately described and labeled correctly. Additionally, you may be required to provide documentation demonstrating the safety of the product for customers and compliance with relevant laws and regulations. This may include product disclosure sheets, functionality, ingredients, name, country of origin, expiration date,…
Furthermore, your TikTok advertising account for cosmetics must adhere to all community policies and standards, which include consistent and informative activity pages, displaying complete information in ads, using appropriate advertising language, and maintaining quality editing in content.
If you lack experience in running ads on TikTok and need support or backup accounts to ease risks like disabled account, the optimal solution is to acquire a high-quality TikTok advertising account. Experienced TikTok Ads experts can provide dedicated assistance to ensure the best campaign effectiveness. However, it’s essential to choose a trust and professional account provider.
Agency that offers quality accounts to Tiktok cosmetic ads for rent
Introduction of Optimal Agency
Optimal Agency is an authorized high-level agency in Vietnam, with many years of experience in providing diverse and quality advertising resources. Optimal is the leader in offering the best-priced TikTok Ads account rentals for cosmetics, along with numerous advantages and support.
With a team of experienced experts who understand algorithms and a expert support team that speaks multiple languages, our services have expanded to many countries worldwide. Over the years, Optimal’s team has assisted numerous businesses in implementing comprehensive advertising campaigns across various platforms, including TikTok.
When you choose us, you will receive thorough and genuinely satisfying advice and support while experiencing our services. Our work process is scientific, and professional, with straightforward procedures, and strict adherence to contract agreements.
Benefits of renting Optimal’s Tiktok cosmetic ads account
- At Optimal Agency, you will be provided with an effective TikTok advertising account for cosmetics with a high trust score. The No Limit account can approve campaigns and reach strong spedigs, with quick ad approvals and optimal bidding prices.
- Deploying campaigns in various advertising formats with an Agency account that covers all countries where TikTok operates. Optimal’s experts will accompany and support you throughout your service usage.
- Not only will you have a quality account for advertising, but the account rental fee we offer to customers is the most affordable on the market, at only 0.5%.
- With many promotional vouchers, attractive offers, and dedicated support from top TikTok Ads experts, including cloaking blackhat links, advertising optimization, free setup, and 10 days of ad campaign support with daily reporting…
- Furthermore, Optimal also offers a TikTok account for Livestreaming account for rent at competitive prices and with the best service available.
If you want further information about Optimal Agency’s services as well as receive a quote for renting a Tiktok account to run cosmetics ads; do not hesitate to contact us via hotline: +84 8 1900 4258.
Secrets to run effective Tiktok cosmetic ads
Not only you will have a quality Tiktok ads account, but you also have to comply with Tiktok ads policies and employ some advanced advertising techniques.
Create a professional Tiktok profile
Your profile is the first thing users see and can make a significant first impression. It’s a crucial element for promoting your cosmetic brand to potential customers. To run effective cosmetics advertising on TikTok, your profile should be complete with details, including an avatar, description, relevant keywords, linked social platforms, and cross-platform navigation links.
Choose the appropriate products to sell on Tiktok
Careful product selection is crucial for effective advertising and sales on TikTok. You should conduct detailed market research to identify your target audience, and their purchasing behavior, and analyze your competition to generate product ideas. Additionally, you should research and explore information about the types of cosmetics that have been successfully advertised on TikTok.
Identifying your target customers
To find potential customers, it’s essential to understand who your audience is and what interests them. For cosmetic products, your target customers are often women aged 18-35 who are interested in beauty. You should also learn about their preferences, consumer behavior, and brand choices. Furthermore, use hashtags to discover relevant content that resonates with your target audience.
Creating effective landing pages
When advertising cosmetics on TikTok, you need two main types of landing pages:
Landing Page Website: A visually appealing web with clear product information, images, and a straightforward and user-friendly purchasing process.
Landing Page E-commerce: to class-specific product categories, increasing the likelihood of converting potential customers.
When designing landing pages, focus on guiding customers to take specific actions. You can also incorporate brand commitments and warranty information to build trust with customers.
Landing pages can also serve as a foundation for Google Ads campaigns, helping you achieve more effective sales results. You may consider services that offer rental Google Ads accounts for better sales performance.
Making Tiktok videos that are trending
Before doing this, it’s essential to stay updated with the latest trends. Build a concept, message, and a highly shareable script for your product. Finally, execute advertising content that aligns with trends and is engaging.
Don’t forget to add captions and relevant hashtags to your cosmetic advertising video after completing the production. Ensure that the caption is impressive, captivating, and conveys essential information. Also, include relevant hashtags to enhance the effectiveness of your message.
Share your ads across multiple platforms
Once you’ve crafted a professional sales video, proceed to create advertising campaigns using your TikTok cosmetics advertising account. During this process, thoroughly research user behaviors, define a precise target audience, and closely monitor and measure results. Combine this with an appropriate budget allocation and optimize effective campaigns.
To achieve the best results in cosmetic advertising, consider connecting with other social networks to reach a broader audience. Some popular social networks to distribute your ads include Facebook, Instagram, Zalo, YouTube,…
Frequently asked questions
Avoid using images claiming to instantly remove blackheads, acne, or wrinkles. In the same video scene, refrain from using overly edited images, even if the advertising content includes recommendations, as TikTok may perceive these cosmetics ads as misleading to users.
Avoid using terms like “treatment” or “cure” when describing the product’s effects. You can advertise only by adding the word “support” before such terms. Additionally, specify the timeframe in which the product is most effective.
Only a few products can use Before/After effectiveness comparisons in their product advertising, such as skin whitening, eyelash growth, sunscreen, hair growth, and antiperspirant products. Pay attention to this when implementing campaigns with TikTok cosmetics advertising accounts.
In addition, you should add a disclaimer stating that “Results may vary depending on individual factors, skin type, sensitivity, and age.”
When it comes to budgeting for your campaigns, you should set a realistic target budget for each campaign. Ensure that the budget for your ad groups maintains a minimum value of 50 times the target CPA (Cost Per Acquisition) to achieve more accurate measurements of effectiveness.
Avoid setting a budget that is too low, as this may result in inaccurate performance measurements.
If you want to optimize campaign performance, it’s a good practice to apply the same optimization goal across different ad groups. Start with 3-5 separate ad groups within a campaign and expand from there.
When implementing budget optimization for your campaigns, limit the toggling on/off of individual ad groups. Before making adjustments, wait for at least one day, and ensure that you have at least 50 conversions. Control each adjustment within a range of 30% of the current daily budget.
