Online gambling and betting games are not licensed or restricted in many countries. Facebook also ban this sector due to policy violations. However, the undeniable profitability of this industry has led many online casinos to find ways to advertise gambling and betting on Facebook. If you lack experience in blackhat advertising, you may run across difficulties when deploying Facebook Casino Ads campaigns. Understanding this, experts from Optimal Agency will share useful information on this issue in the following article.
What is online gambling and betting?
You have to understand what is online gambling and betting on Facebook first. It is understood as games that involve currency usage or others of monetary value as a method of participation or reward. The currency value is not only cash but also includes cryptocurrencies like Crypto, Bitcoin, etc. Online gambling and betting include:
All popular forms of online gambling include: betting, lottery, casino games, fantasy sports, bingo, poker, skill-based game tournaments, and prize draws.
It is a game that involves the use of an item or anything of monetary value as part of the method of participation or prize exchange. This includes using money to buy items to continue the game or gain an advantage for winning and receiving rewards, where the received rewards have monetary value.
Additionally, it is also advertising with a landing page containing ads for online gambling and betting. If the page does not allow players to gamble or play games directly on the page including the general website or a linked website.
Conditions for running Gambling Ads on Facebook
If you want to advertise gambling and betting on Facebook, you need to obtain ad permission from Meta. You also have to comply with all current laws and regulations in the country and territory that the ads are targeting.
Before launching Facebook Casino Ads, Pointsbet Facebook Ads, and Online Gambling Ads on Facebook. You need to submit a written request to Meta’s permission using this form. Access the Business Manager and obtain the ads account ID along with the URLs you want to advertise, then complete the form. Note that you can only request ad permission targeting people in specific countries. Advertising rights will be granted to a specific ads account ID.
As an approved request, Meta will list URLs and territories in the approved content. After that, you need to provide evidence proving that the gambling and betting services are compliant with the licensing authority. Alternatively, demonstrate that advertising online gambling and betting in the targeted territory is legal.
Facebook Casino Ads, Betting ads on Facebook, and Facebook Betfair Ads campaigns should target individuals above 18 in the advertising territory.
Instruction to run gambling and betting ads on Facebook
Advertising online gambling on Facebook requires specialized techniques due to policy violations. This includes understanding Facebook’s ad scanning mechanism, managing ad accounts, cloaking black hat, creating middle pages, etc. The process of deploying Facebook Casino Ads and Online Gambling Facebook Ads involves setting up a clean camp, then cloak and redirect link to avoid robot scanning and link to the actual gambling content.
You need to ensure that all elements in the ad campaign are clean, without anything unusual or policy violations. Content, images/videos, URLs, middle website content, keywords, etc. When creating a clean ad campaign, avoid doing it on unfamiliar devices and IPs to prevent Facebook from considering it as unusual behavior and locking the ad account.
Besides, you need to prepare a set of Facebook ad accounts to serve as a backup in case an account is locked. Running black hat ads often results in dead accounts, so having backup accounts is essential. There are various ways to have ad accounts, such as buying old Gmail accounts to create and nurture them. However, the simplest and fastest way is to rent Facebook accounts to run casinos, and Facebook policy-violation ads accounts from Optimal Agency. We provide high-trust ad accounts at the cheapest prices with many offers. Experts are available 24/7 to support you throughout the account rental process. You have various choices for ad accounts: No Limit Facebook Ads BM accounts, agency accounts, high-threshold Facebook Ads accounts, etc.
You also need multiple Visa/Mastercard cards for advertising payments and to mitigate the risk of card locks. If you rent Facebook Ads accounts from Optimal Agency, you don’t need to worry about payment card issues. Simultaneously, build an intermediary website using a Landing Page or Blogger with quality content. Also, learn how to cloak black hat links using tools. This will help you avoid content scanning for policy violations on your page.
Notes when creating gambling ads campaigns on Facebook
If you want to run ads in this field, you need to request ad permission from Meta. When the request is approved, you can be deploying gambling and betting ads on Facebook.
Follow the correct techniques when running ads for online gambling and betting: cloak black hat, prepare backup cards and accounts, especially ensuring the precise and clever cloaking of links to limit Facebook’s scanning of violating content.
Cloaking black hat links is one of the outstanding advantages of Optimal Agency. When you rent Facebook Ads accounts, Google Ads accounts here to deploy blackhat campaigns, the Optimal team of experts will support link cloaking for free. Contact the hotline: +84 8 1900 4282 for further information on the services and fees.
Regarding the ad content for gambling on Facebook, pay attention to keywords, language used, as well as images/videos. In the ad content, do not use prohibited words: gambling, casino, betting, win bets, card games, dice games, etc. Ensure an attractive headline without containing violating words or commitment-oriented content. Ad images and videos need to be sharp, of good quality, and meet the required dimensions.
Content on intermediary websites (Landing Page or Blogger) can discuss games or related content. However, make sure it does not contain prohibited words, Facebook abbreviations, sensitive images, or logos, and has less than 20% text.
During the ad campaign, comply with to Facebook policies. Do not use multiple IP addresses or Wi-Fi networks to create numerous ad campaigns. Always ensure timely and complete payment of ads fees to Facebook.
Furthermore, avoid abnormal behaviors such as continuously deleting or enabling/disabling ads, continuously increasing the budget, etc. When deploying Online Casino Ads, Best Online Casino Ads on Facebook, such actions can lead to the locking or disabling of your account.
Hope that you will gain much knowledge on running gambling and betting ads on Facebook after following this article. Then, successfully applies to your campaigns.
Frequently asked questions
When deploying Facebook Ads campaigns for online gambling and betting, the process involves setting up a clean camp and then finding ways to redirect to the violating link you want to advertise. This helps minimize the chances of Facebook scanning the violating content. Yo
Ensure that the approved clean ad campaign is active. Afterward, use tools to redirect access to the desired advertising link. Once the advertising campaign has been successfully redirected, it is crucial not to turn off the bait camp. Let the bait camp run at an appropriate budget level and always maintain it in an active state for optimal results.
Advertisers can run Facebook Ads campaigns for social casino games when doing so does not create opportunities for earning money or prizes of any monetary value. The target audience must above 18. While a license may not be required, a disclaimer about the advertised product’s responsibility must be included. Additionally, full compliance with the advertising laws of the targeted country is essential.
