Facebook advertising benefits business units and businesses in reaching and connecting with target customers. To deploy Facebook ad campaigns, advertising accounts are an indispensable element. But what types of accounts are there? How do you set up a Facebook advertising account so that campaigns run smoothly, stably, and effectively? Follow the shares below from Optimal Agency experts to get useful information!
Types of Facebook advertising accounts
Facebook ad accounts include 2 popular types:
Personal ads account on Facebook, also known as Personal account. This type of account is commonly used, representing a specific individual. Includes the basic functions: write articles, post photos/videos, and have interactive capabilities such as liking, commenting, and sharing,… Personal Facebook ad accounts will be used to run simple Ads with a budget small.
A business ads account or Business Manager (BM) is a special type of advertising account used to develop brands and reach a wide customer base. Functions: like, share, and comment will not be available on this type of account. The most important function of this account is ads management.
Based on the purpose and demands of each individual or business will choose the appropriate advertising type. Accordingly, the corresponding Facebook advertising account setup will be applied. If you want to run Ads with simple procedures, choose a personal account.
If you run Ads for many pages with a large budget or run many campaigns for business purposes, choose a business account. Then you will receive incentives when using a Business Account. Specifically, it is convenient for collaborating to share customer files, experience the latest features, and manage Fanpage. Receive the best support from the Facebook Support team, and easily create multiple child accounts. Or use the Facebook Pixel feature to optimize advertising effectively.
In addition to the above types of advertising accounts, when you rent an account at Optimal Agency, you will have many options: Facebook threshold Ads account, Agency account, or Facebook Ads Invoice account,… Furthermore, you will have a stable advertising account, high trust, and dedicated support from experts to deploy effective campaigns.
What do you need to prepare when creating a Facebook advertising account?
To create an account and apply how to set up a Facebook advertising account, you need to fully prepare the elements:
Have a personal Facebook account whose identity has been authenticity via phone number at least 10 days before creating a Facebook advertising account.
This personal Facebook profile must be fully updated with all necessary information and must never have run Ads before.
Visa/MasterCard international credit card or MoMo account to link and make payments for advertising costs.
You should only use 1 Facebook account to run Ads to avoid Facebook checkpoint locking the account because of duplicate IP detection.
Regarding a personal Facebook account, create an advertising account, you can create it yourself or borrow it from friends and relatives. However, if you don’t have one, you can buy Via Facebook accounts from agencies to create advertising accounts to deploy campaigns. Please carefully check the information on Via’s profile to ensure it is not a clone account.
Giving instructions detailed on how to create a Facebook Advertising account
Firstly, learn how to create a Facebook Ads account to understand how to set up a Facebook advertising account.
Create a personal Facebook Advertising account
Step 1: Access your personal Facebook account and select Advertising on the home page interface.
Step 2: choose the appropriate ad type that Facebook provides for your personal Profile.
Step 3: Next, choose to create a new ad by setting a goal for the ad article. Then click Advertise now to make payment.
Step 4: You need to choose the appropriate payment method. Currently, Facebook accepts the forms of payment: Visa/Mastercard credit or debit cards or Momo wallet. elect and click Next to fill in the information.
Step 5: You fill in all payment information. Then, click Save to complete creating your personal Facebook advertising account.
Step 6: At last, Facebook will send a verification email and check your inbox to confirm that it is complete.
How to create a business Facebook advertising account
For each type of Facebook ad account, there will be a separate way to set up a Facebook advertising account. Therefore, you can learn more about how to create a business Facebook Ads account. The procedure is as follows:
Step 1: Log in to your personal Facebook account and then access the Business Manager (Facebook Business Manager): https://business.facebook.com to create a Facebook Business advertising account. At this interface, click Create account.
Step 2: A small window appears, you name your Business account and click Continue.
Step 3: Next, fill in all information including name, surname, and email,… in the next window.
Note that you should fill in your first and last name to match your personal Facebook account name and the name on your Visa/MasterCard card. This will be convenient for appealing when your Facebook advertising account is locked or disabled.
Next, click Finish to be redirected to the new interface. Facebook will send you an account confirmation email before taking the next steps.
Step 4: Go to Business Settings in the business manager interface. Next, select the Advertising Account section in the left-hand column.
Step 5: Select Add advertising account on the right side, and then select Create new advertising account.
If you already have a business advertising account, select Confirm advertising account and fill in the account ID.
Step 6: When the new window appears, fill in all the information: advertising account name, time zone, and currency, then click Next. When creating a new Facebook advertising account, pay attention to the time zone and payment currency that is to be filled in correctly.
The time zone will determine the time the ad is displayed, and depending on the country and target market the ad is targeting, choose the appropriate time zone. If you want to make adjustments, you must create a new account.
Currently, regarding currency, Facebook accepts many payment currencies: USD, EUR, VND, and GBP. When paying Facebook advertising fees, you may be deducted a foreign currency transaction fee if the payment is not USD, usually calculated as a percentage of the bank. The time limit for payment for Facebook advertising is when you reach your payment threshold or at the end of the month.
Step 7: A new window appears with 2 options: My Business or Another Business or Customer, select My Business => Click Create.
Step 8: Next, select your Facebook Business account and turn on the highest level of access for that account.
Now you need to take the steps to set up a business Facebook Ads account so that it becomes complete to deploy effective and successful campaigns.
How to set up a Facebook Business advertising account
A business advertising account compared to a personal Facebook Ads account will need to set up more elements. Detail:
Add a payment method to your ad account
To run Ads with a business account, need to add a payment method and mainly use Visa/Mastercard. The process is as follows:
Step 1: In the Settings page for your business on Facebook, select Payment method => Click Add payment method.
Step 2: In this step, enter card information including:
Name displayed on the card: capital letters without accents
Card number: includes 16 numbers embossed on the card.
Expiration date: in month/year
Security code: is the last 3 numbers on the back of the card.
When Facebook accepts your payment card, it will display the card information you just entered.
How to add an admin to a business advertising account
With this way of setting up a Facebook advertising account, you can assign rights to group members with roles: editor, administrator,… Steps include:
Step 1: In the Business Settings section, select Users then select People => Select Add.
Step 2: Next, enter the email registered with the Facebook account of the person you want to add. With permission roles on business advertising accounts include:
Editing rights: you can only perform basic management and running operations on assets and business Facebook advertising accounts.
The administrator with full decision-making authority of the business account (BM) and the advertising account can add, edit, delete, edit,… without limit. Next, select Next and wait for the invitee to confirm that it is complete.
How to add a page from personal Facebook to the business account
Step 1: Go to the Settings page for your business and then select Account => Click on Page and then select Add.
Step 2: Next, the interface appears with 3 options including:
Add page: You add an existing fan page created by personal Facebook to your business account.
Requesting page access rights: requesting someone else’s Fanpage admin rights. It is suitable for managing and running agency rental ads for customer sites.
Create a new page: That means you create a completely new page on Facebook Business Manager. Then, you will select the Add page.
Step 3: In this step, fill in the Fanpage name or link to the Fanpage and select Add page
Thus, the instructions on how to set up a business Facebook advertising account are complete. However, to deploy Facebook ad campaigns smoothly, you need to maintain a Facebook advertising account for a while. At the same time, you need to know how to create advertising audiences on Facebook and hone your knowledge of running ads. Including 1 advertising account that can run several pages, effective advertising time frame,…
See more: Crypto ads on Facebook
Notes when creating and using Facebook advertising accounts
If you create a Facebook Ads account from a personal account, you need to be careful when running ads. Try to limit violations of Facebook advertising policies to minimize the risk of your account being locked or disabled. Prepare a backup account source to replace when the account is locked to help prevent advertising campaigns from being interrupted.
In case you cannot create a personal Facebook advertising account or business, you should check the email and phone number that you previously registered for the account. Or if you accidentally skipped the account activation step, check and try again.
When first starting to run ads, you should use a personal Facebook Ads account for easier operations. If you are already proficient, you should switch to a business advertising account to experience the features and receive the best support.
To build a long-term advertising campaign, you should have more cards as a secondary form of payment to prevent unexpected events.
Pay your advertising costs on time, without debt or overburdening Facebook to make the payment and advertising process go more smoothly.
Although creating a special account is quite simple, you need to do it carefully and accurately. Especially how to set up a Facebook advertising account because it will affect the effectiveness of advertising campaigns. Take the time to learn and research carefully as well as constantly improve your knowledge and experience about running Facebook Ads.
If you have difficulty creating and setting up an advertising account, rent a stable, high-trust Facebook Ads account from Optimal Agency. Contact the hotline immediately: 0819004282 for advice and dedicated support.
Frequently asked questions
With one Visa/Mastercard, you can add about 50 advertising accounts. However, if you run products that are banned or restricted from advertising by Facebook, you should create multiple tags. When your Facebook advertising account is permanently disabled, you will not be able to use this tag to add another Facebook Ads account.
Your advertising account was disabled but has been resolved and Facebook is reviewing the account. If you want to reactivate your Facebook ad account so it works normally and runs ads, go to Ads Manager. Next, you will see a notification that your account is deactivated, then click on the green text Cancel Deactivate. This will help your Facebook ad account work properly.
