Bookmakers and online gambling businesses have run Ads on Facebook to reach more potential clients. People who do not have much experience will encounter many difficulties when implementing online gambling Facebook advertising campaigns. In particular, the reasonable budget for running gambling ads on Facebook also causes many people to encounter difficulties. The article Optimal Agency will answer this issue in detail.
What is a Facebook advertising budget?
The Facebook advertising budget is the amount of money you want to spend on advertising to pay for displaying ads to target audiences on Facebook in certain locations. It is also known as the total amount of money you can spend on advertising activities on Facebook in a specific period.
When setting an advertising budget, Facebook will use an algorithm to help you control spending appropriately to keep costs always within the budget limit set for the advertising campaign. What is a reasonable budget for running gambling ads on Facebook? Facebook sets the minimum daily budget for advertising campaigns at $1, and if it’s lower, the ad won’t be delivered.
There are 2 types of Facebook advertising budgets: daily budget and lifetime budget.
Daily budget is the average cost you are willing to pay for an ad group per day. When you choose to set a daily budget, you need to know how much money you want to spend per day on one or more ad groups on Facebook. Facebook will find every way to spend all the money on advertising without exceeding the maximum limit.
The amount you are willing to spend for the entire ad period is a lifetime budget. If you set a lifetime budget, Facebook will try to allocate the budget optimally.
Types of advertising costs on Facebook
To get the answer to the question: “What is a reasonable budget for running gambling ads on Facebook?”. Let’s see how Facebook advertising costs are determined first! You can determine your advertising price by the total amount spent or the cost per result received.
Total amount spent
In a certain period, indicates the cost spent compared to the maximum advertising budget. At that time, the cost will include the invoiced amount or the payable but not yet invoiced amount. By viewing your advertising budget, you can control the total amount spent.
Cost per result received
This factor is used to evaluate the effectiveness of the costs spent compared to the campaign goals achieved. Advertisers can use this data to compare the effectiveness of campaigns and thereby determine appropriate Facebook advertising costs. At the same time, make specific plans for upcoming advertising campaigns. The cost per result received is calculated based on the formula: total amount spent/number of results and it affects many factors such as bid price,…
If you need to calculate how much it costs to run gambling ads on Facebook, view your campaign reports in Ads Manager. You can know exactly how much you spend on advertising per month or day for each campaign. Or refer to the latest method of calculating Facebook advertising costs today. Accordingly, plan your spending and set a reasonable budget for your next advertising campaign.
What is a reasonable budget for running gambling Ads on Facebook?
There is no specific number for an appropriate Facebook gambling advertising budget. It depends on many factors: total budget, campaign goal, bid price, and ad display location,… Facebook uses different algorithms to calculate advertising costs. What is a reasonable budget to run gambling Ads on Facebook? You need to understand the influencing factors to estimate the most appropriate advertising budget.
Total budget
Total budget is the maximum amount of money you are willing to invest for the entire online gambling advertising campaign on Facebook, Casino Facebook Ads. You can set a daily or lifetime budget for the entire campaign. For example, if you set a total budget of 10,000 USD, Facebook will find a way to allocate spending within this limit.
Advertising object
When running gambling Ads on Facebook, you need to target the right target audience to reach potential customers to help optimize costs and improve advertising effectiveness. You can target the target audience through factors: demographics, interests, age, geographical location, etc. For online betting and gambling Ads on Facebook, you need to target the target audience who 18 years of age or older.
Advertising goals
For each Facebook Casino Ads campaign, Facebook betting ads have different goals, the advertising budget will be different because the advertising price for a campaign to increase brand awareness will be different from the goal of conversion rate (game registrations,…).
Bid
Betting, Online gambling, or Casino is an extremely profitable industry for bookmakers and business units. However, this industry is competitive because, with attractive profits, many people are participating. Casino, betting, and Online gambling are products and services that violate Facebook’s policies, so they have higher bids than other industries. Then the budget for running gambling ads on Facebook will have to be higher.
Display location
There are 2 common ad display locations: on the user’s Newsfeed or the right column of Facebook. For ads to be displayed in these two positions, you will incur higher costs. Therefore, if you run gambling Ads on Facebook targeting these two display positions, you will need a larger budget.
Advertising effectiveness
Facebook will charge advertising fees based on this factor and it means that the higher the CTR, the lower the CPC. Or, the higher the CR, the lower the CPA; the more impressions the ad has, the lower the CPM. It is also understood that the more effective the advertising is, the more optimal the costs and budget you need to spend will be. Thus, you can deploy many online casino advertising campaigns on Facebook, Poker advertising on Facebook and gain more profits.
In addition, the budget for gambling advertising on Facebook also depends on the total amount spent, cost per result, the period you want to advertise, and the type of advertising. You must monitor these factors and campaign effectiveness to make reasonable budget adjustments.
The secret to effectively optimizing your Facebook advertising budget
The secret to effectively optimizing your Facebook advertising budget
You have got the answer to what is a reasonable budget for running gambling Ads on Facebook. Below, Optimal experts will share how to effectively optimize advertising budgets:
Determine advertising goals and appropriate budget
You must determine your advertising goal before implementing a gambling advertising campaign on Facebook or blackjack advertising. Common advertising goals include: increasing brand awareness, conversion rate, customer actions, etc. Choose the appropriate budget based on the goals and scale of your campaign.
Research customer files and standard targets
One of the ways to help optimize gambling advertising budget on Facebook. That’s what you need to carefully analyze and research your target customers. Target target audience through factors: demographics, interests, behavior, age, gender, geographical location,… Note that the more detailed and accurate you are in targeting the target audience, the better. The advertising campaign will be very effective and should only target audiences 18 years and older. At the same time, you need to pay attention to which countries are authorized to run gambling ads on Facebook to target.
Create engaging content
Content is a very important factor that you need to pay attention to to help advertising achieve the best results. When creating content that runs gambling Ads, you need to comply with Facebook’s policies while still ensuring the content is attractive, engaging and has a call-to-action button (CTA). The advertising content must not contain prohibited words. Do not use sensitive images that contain logos or contain more than 20% text. Ensure images and videos running gambling ads on Facebook are of standard size, sharp, and of high quality.
Run test the advertisement samples
You cannot know what is an effective advertising sample that will help you optimize your budget without running a test. Although this will be costly, it will help you know what is the best advertising model to increase your budget and achieve the highest efficiency. When running gambling Ads on Facebook, you will need to set up a camp. After being approved and redirected to the main camp containing the violating link. You should keep the camp with a low budget to run two camps in parallel to help optimize the budget and increase the power of advertising.
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At this point, you have got the answer to the question: “What is a reasonable budget for running gambling ads on Facebook?”. Hopefully, the information shared by Optimal Agency experts will be useful to you. Thereby, you can deploy effective and successful online betting and gambling advertising campaigns on Facebook. If you need to rent a Facebook Ads account, contact the hotline: 0819004282
Frequently asked questions
Each type of budget has its advantages and disadvantages that you need to understand when running ads on Facebook. A daily budget will be the optimal choice when you want your advertising campaign to be highly effective, targeting a broader audience. The lifetime budget is suitable for target customer files that are not too broad.
When setting up your ad, Facebook will let you choose the distribution method. For each type of distribution, there will be different ways to spend the advertising budget. There are 2 main types of distribution including:
Standard distribution: With this type of distribution, Facebook will divide the budget evenly over a pre-set period.
Accelerated delivery applies to manual bidding: Facebook will spend your budget fastest at the time your bid and target audience match your strategy. Facebook will then not care about the end date of the campaign and instead prioritize speed over efficiency, trying to spend the entire budget.
