Spa is becoming a hot industry because of the increasing demand for beauty. However, the competition in this industry is also very high. Running spa Ads on Facebook is not easy. When implementing these Facebook Ads campaigns, you may encounter problems: ads are not approved, advertising accounts are locked,… In the article, Optimal Agency experts will share their experiences running effective spa advertising.
Is running Spa Ads on Facebook effective?
Compared to other fields, the cost per conversion of the Spa – Beauty industry is much higher because this industry targets high-quality potential customer segments. The conversion rate when running Spa ads on Facebook is high if you apply the right promotion plan in terms of content, budget, and target customers.
When running Ads on Facebook, the Spa industry not only faces many difficulties but is also very competitive. To deploy effective Facebook ad campaigns, you need to invest in an appropriate advertising budget to surpass your competitors. Because if you bid low, your ad cannot compete with your competitors and has no chance of being displayed. If you bid to chase your competitors but have a low budget, your ad will be delivered before Facebook directs it to the right potential customers.
When you want to advertise a Spa on Facebook, you need a large budget for the ad to be successful. However, if you want to develop well in the Spa industry in a competitive beauty market, you need to have clear strategies. At the same time, constantly learn and hone my experience in running spa ads on Facebook.
Popular types of Facebook Ads for Spas
For each stage of brand development, there will be types of Facebook Ads suitable for the Spa industry:
Run Traffic ads
This type of advertising is applied at the early stages of brand development. This ad will be displayed on the right side of the Facebook interface. When target customers see the ad, they will click and be redirected to the page or Website. This advertisement is suitable for spas that have a website to increase website traffic.
Sponsored advertising
You have seen articles and advertising posts with the word “Sponsored” appearing to find potential customers. This is a sign to recognize this type of advertising. It targets customers who need to use Spa services. With this type of ad, you need to build an ad with 1 image, photo album, or video. Users who click on the article will be redirected to the page where staff can advise on product and service details.
Promoted posts
It is a type of Facebook advertising article that recommends articles and videos in the form of suggestions for users. When customers click on the ad, they will be immediately transferred to the page and interact through liking, sharing, and commenting,…
Detailed instructions for running Spa ads on Facebook
Before learning about the experience of running effective Spa ads on Facebook, refer to the process of implementing a Spa advertising campaign. However, to run Spa ads on Facebook, you need to prepare: a page, a Facebook Ads account, Visa card.
With a fan page running Ads, you need to update in full the information and the articles on the page are quality, attractive, and attractive. As for advertising accounts, you should use an account that has been created for many years with high trust. To pay for advertising with a Visa card, you need to have a balance to add it to your Facebook Ads account to run ads.
See More: Guide to Running Cosmetics Ads on Facebook
Step 1: Create a campaign
You access the Ads Manager section or go to the link: https://www.facebook.com/adsmanager/manage/. Then, you will be redirected to a new interface to create an advertising campaign.
Step 2: Setting advertising goals
After you choose to create a campaign, choose a goal that matches the goal your Spa is aiming for. The experience of running effective beauty spa ads is that you should target interactions send messages, and find potential customers.
Step 3: Select advertising target audience
Regarding Target, the budget will come in two forms: daily budget and lifetime budget. Once you have set your budget, you can schedule the appropriate ad run. The optimal times you can refer to are from 9:00 am to 1:00 pm and 6:00 pm to 11:00 pm. However, you should carefully research your target customers about their behavior and active time on Facebook. According to, know the time to run ads and set up the appropriate time to run Spa ads on Facebook.
You can choose the advertising target audience based on the Spa’s geographical location and factors: age, gender, behavior, and interests of potential customers. You need to know how to create an advertising audience on Facebook when targeting a target audience. This is the decisive factor in the success and effectiveness of a Facebook Ads campaign.
Step 4: Choose an advertising location
There are 2 locations where you can choose to run ads including:
Automatic placement: Facebook will automatically adjust its advertising budget to reach the most users. Advertising will distribute your budget to the most optimal locations including showing on many other channels.
Manual location: You can choose custom locations such as mobile device only, computer only, or Facebook.
Step 5: Set up Spa advertising on Facebook
In the advertising section, you name and create an advertisement for the campaign. You can use existing articles on Fanpage to run Facebook Ads or create new articles. The experience of running effective spa ads on Facebook is that you should add a call-to-action button. So that when customers click on the ad, they will directly send a message to the page. After creating the advertising content, upload the attached photos and videos, if any.
Step 6: Post ads
After completing the setup steps, you can proceed to post and wait for Facebook to approve the ad within 24 hours. Once the Facebook Ads campaign is approved and displayed, you should monitor and adjust the ads accordingly to achieve the best results.
Experience running effective Spa Ads on Facebook
Target the right target audience
For each customer segment with different needs and financial situations, the payment level for beauty spa treatments will be different. Therefore, you must target your target audience. You need to carefully research and analyze your potential customer file. Who are they? what are their needs, occupations ages,s and gender,…
Based on demographic factors, you can sketch the customer profile that the Spa targets. Identifying the correct target audience will help you target correctly and optimize advertising costs. At the same time, you will choose the appropriate advertising type and deploy highly effective Facebook ad campaigns.
Create engaging advertising content
Advertising content is one of the important factors contributing to a successful and effective Facebook advertising campaign. Content is the factor that attracts potential customers to click on ads and motivates them to take action. Therefore, when creating advertising content, you need to ensure creativity, attractiveness, and pique curiosity. At the same time, show customers what benefits your service brings.
The experience of running effective spa ads on Facebook is that your article needs to have elements that motivate customers to take action. Through attractive rewards: playing minigames, giving gifts, discounts, promotions,… Once you have attracted customers and ensured good service quality to meet all their needs. Not only will you make your target audience your real customers, but you will also make them loyal customers.
Pay attention to ensuring the content is short, concise, and informative. The article layout is coherent, and clear and has beautiful, quality, eye-catching images. Don’t forget to attach hashtags related to your service, brand, or business field to increase the rate of customers clicking on your ad.
Advertise during prime time and run tests
One of the important factors that make Spa advertising campaigns on Facebook effective and successful. You should run ads during golden hours, which is the time when potential customers access Facebook the most. To determine the most accurate golden hour, you need to carefully research your target audience. In addition, to evaluate which campaigns are effective and increase the budget to help increase interaction and conversion rates. You run tests on many ad samples, allocating a reasonable budget to campaigns.
Deploy Remarketing
Remarketing to remind customers about signing up to use Spa services. The experience of running effective spa ads on Facebook is can deploy remarketing campaigns to help increase conversion rates. The stalking method will be implemented until the customer uses the business’s services.
In addition, you can advertise Spa on many channels other than Facebook to increase your ability to reach potential customers as well as improve interaction and conversion rates.
See more: Renting Facebook ad account
Notes when implementing a Facebook Ads campaign for Spa
Not only do you need to learn, cultivate, and accumulate experience in running effective spa ads on Facebook, but you also need to pay attention to issues to avoid having your account locked. Because the Beauty Spa field is on Facebook’s restricted advertising list.
- Do not use words or images that violate trademark copyright. Or use sensitive images or focus on a part of the human body.
- Do not use before and after comparison images.
- Avoid stuffing personal icons into ads or raising questions or assumptions about users’ characteristics.
- Do not use prohibited words: weight loss, medicine, patient, acne, scar treatment, weight loss, slim, diet,… Or use words related to the composition of chemical compounds somehow.
- You should not use words in the content that imply 100% commitment, or complete cure,…
- You should not buy fake likes for advertising posts.
- Prepare a full budget on your Visa card so that Facebook will automatically deduct money every time the payment is due. Avoid being in debt to Facebook, which will affect advertising campaigns as well as locked accounts,…
If you want to deploy Facebook Ads campaigns that violate policies, limit risks. You should rent a Facebook account that violates Optimal Agency’s policies. Being a senior partner of Facebook as well as possessing abundant and quality Ads resources. At Optimal, you will be provided with a stable, high-trust Facebook advertising account and 24/7 dedicated support from experts throughout the rental process. For any account issues, advertising tags camp support, and optimizing campaigns Optimal will support you.
Hopefully, the experiences of running spa ads on Facebook shared above will be really useful to you. Hope you have learned a lot of useful knowledge to deploy effective Facebook ad campaigns.
See more:
Frequently asked questions
Depending on spa businesses’ goals and financial resources, the budget for implementing a daily Facebook Ads campaign will be completely different. Beauty salons in big cities like Hanoi and Ho Chi Minh often spend about 2 – 5 million daily on Facebook ads. That means each month they will need to pay Facebook advertising amounts of up to 60 – 150 million VND/month. Large-scale beauty salons and spa brands will spend hundreds of millions a month to run advertising.
The answer is yes. Each advertising channel has its advantages and disadvantages. A successful advertising campaign will depend on how channels are coordinated together. Take advantage of the advantages of advertising channels to convey the right message and reach many customers. Each Spa has its scale and goals, so advertising methods will be completely different. However, businesses can combine advertising on Google and TikTok to increase customer reach and interaction. Combining multiple channels helps make the most of resources, save costs, and create effective and successful advertising campaigns.
