Casino or online gambling is on the list of products and services that are banned from advertising on Facebook; however, with huge profits, casino businesses still promote promotional activities on Facebook. For newbies who do not have much experience running ads in the VPCS segment, they will encounter many difficulties. In the article, Optimal Agency experts will share how to run casino ads on Facebook effectively.
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Learn about casino Ads on Facebook
A casino, also known as a casino, is a place where betting or gambling entertainment takes place using anything of monetary value as a method of participation or part of a prize. Things that have monetary value in Online betting and gambling activities include both cash as well as digital currencies (Bitcoin, Ethereum, Binance,…).
To reach more players, bookmakers and casino businesses have deployed Facebook casino ads campaigns. When casino Ads on Facebook, the following require prior written permission from Meta:
- All forms of Online gambling with popular gambling types include betting, lotteries, sweepstakes, casinos, fantasy sports, bingo, poker, skill game tournaments, and bet you win.
- The game uses anything of monetary value as part of the method of participation and rewards. It includes games that require the use of money to continue play or provide an advantage in winning rewards (where the prize has a monetary value).
- Ads whose landing page contains ads about Online betting or gambling even when there is no opportunity to gamble or play games directly on that page, such as an aggregator or affiliate page.
Advertisers can run social casino game Ads without permission, but need to add a disclaimer about the product being advertised.
A social casino game is a game that simulates casino gambling without the opportunity to win any rewards including money or prizes. At the same time, advertising must not be targeted at people under 18 years of age. Casino game ad disclaimers may appear in the ad text or on the ad’s landing page.
Regulations on Casino Ads on Facebook
If you want to run online betting and gambling ads, you need written permission from Meta. At the same time, you must provide evidence that this gambling activity is properly licensed by the regulatory authority. Or determined to be legal in the territories you want to target when running ads.
Advertisers authorized to run online betting and gambling ads on Facebook must fully comply with current laws in the country where the ads are run. Besides, the targeting criteria must match the Meta targeting requirements. Specifically, Ads must target audiences 18 years of age or older.
To apply for permission to run Online betting and gambling ads on Facebook, you need to complete the items in the following form. Permission to run ads will be granted to a specific ad account ID. In case, your business has multiple accounts, you will need to apply for a license for each account ID.
In case, your advertising license application is approved, the scope of advertising approval will only include URLs (including app store URLs) and territories included in the approval content. Additional limitations and conditions on the scope of approval of advertising license applications will be specifically notified by Facebook. If you want to advertise a new URL or target your ads to a different territory, you’ll need to submit a new approval request.
How to run Casino Ads on Facebook
Casino is a product that seriously violates Facebook policies, if you want to run ads, you must have more techniques for circumventing advertising laws. The techniques you need to run Casino Ads on Facebook effectively are: raising advertising accounts, covering VPCS links, and creating intermediary Pages,… In addition, you need to understand the mechanism of scanning Facebook Ads reports for appropriate circumvention methods.
The way to run Casino, betting, and Online gambling ads on Facebook is that you need to set up a clean camp first. After the camp is approved and spent, you can find a way to redirect the Facebook robot’s access to the camp containing the VPCS link that needs to run ads. Wrapping the VPCS link will help Facebook’s AI not scan for violating content on your Page.
Prepare advertising resources
When running ads for infringing products such as online betting and gambling on Facebook, the ad account often happens to be disabled. Therefore, you need to prepare a backup Facebook Ads account in case the account is locked. There are many ways to create backup ad accounts such as:
You buy old Gmail and Via Facebook to create an advertising account and maintain it for at least 7 – 10 days before running ads. During this period, let your account regularly interact and watch videos to increase the trust of your account. When your advertising account has enough trust, it will make camp easier and less prone to errors.
In addition, the simplest way is to rent a Facebook account that runs violates the policies of trusted agencies like Optimal. You not only get a quality, high-trust Agency account, but you can also be granted a good Facebook Ads Invoice account. The account rental fee that Optimal offers to customers is always the cheapest on the market with many attractive incentives and dedicated 24/7 support.
Not only do you need an advertising account, but you also need to prepare a Visa/Mastercard in case the card is disabled or cannot be added to the account. You should also prepare more Fanpages in case the Page is restricted or locked due to Facebook scanning content that violates policies. If you rent an Optimal advertising account, you won’t need to worry about payment cards. Facebook Ads experts will handle it for you, and Optimal also supports new Fanpage levels with extremely preferential fees.
Cover the VPCS link and create an intermediate website
This is one of the most important steps that determines the success of casino ad campaigns on Facebook. You need to create an intermediary website using a landing age or Blogger. At the same time, use VPCS link wrapping software so that Facebook cannot scan violating content on the Page. Wrapping VPCS links requires the performer to have high expertise, skill, and meticulousness.
If you are not an expert in this technique and want to save costs, rent a casino ads on Facebook from Optimal Agency. You not only have a quality account with the best rental fee on the market but also support free VPCS wrap. Customers who rent accounts running VPCS with the support of link wrapping will achieve the best results for Facebook Ads campaigns.
Set up an advertising campaign
Once you have all the ingredients, you need to create an advertising campaign first and then find a way to bypass the violating link. When setting up camp, you need to pay attention to the following factors: keywords, email, IP, device, content, URL, and intermediate website content,… must not contain violating elements. This will help the camp get approved quickly.
Redirect the campaign to the VPCS link
When the camp is approved and spent, you should find a way to change the camp containing the violating link that you want to advertise. Use the tool to change traffic so Facebook robots cannot scan for violating content. Switch successfully to camp, you need to pay attention to keeping the camp budget at a moderate level so that you can run 2 camps in parallel to increase the power of advertising.
Go through the detailed instructions about Casino Ads on Facebook from Optimal experts. You have figured out how to run Casino ads on Facebook effectively. Hope this information is really useful and helps you deploy successful VPCS advertising campaigns!
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Frequently asked questions
For advertisers licensed to advertise from Meta, care should be taken when targeting ads to countries approved in the licensing document. In addition, ensure ads are not targeted to people under 18 years of age.
Countries and territories where you can run ads include Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Columbia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, India, Ireland, Japan, Kenya, Mexico, Netherlands, Nigeria, Norway, Peru, Poland, Portugal, Romania, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, United Kingdom, United States.
The following activities are not considered online betting or gambling and do not require an advertising license from Meta. However, advertisers need to comply with all applicable laws of the country targeted when these ads are placed.
Actual real money gambling activities or facilities: “bricks and mortar” casinos, casino entertainment events, or streaming of offline poker tournaments, etc. Ads or landing pages that are not promoted advertise or facilitate Online gambling.
State or government lotteries provided the promoter is directly or exclusively responsible for operating the lottery.
Prize promotion involves the purchase of products at regular retail prices. Or other completely free games.
