POD and Dropshipping sales methods are the best choices for those who love doing business without much investment capital or are afraid of high risks. Dropshipping business units have stepped up advertising activities on Facebook to reach many potential customers. However, not everyone knows how to run dropshipping Facebook ads to increase sales. In the article, Optimal Agency experts will share about these issues.
Should you run dropshipping Facebook ads?
Dropshipping is a form of business that skips the stages of importing and storing goods and shipping them. This is a form of sales by order. This business model is prevalent because it helps save time and costs in building warehouses. Instead, you will focus on product promotion, customer care, and order tracking.
Running ads on Facebook is an effective and simple method of reaching customers that people new to POD and Dropshipping choose because the operations of setting up an advertising camp on Facebook are not complicated and suitable for beginners.
Not just a social network, but a sales advertising channel with a huge number of users. Running dropshipping Facebook ads is a smart choice to help your business expand its customer reach.
Facebook has a large and diverse customer base serving all types of advertising and target audiences of different advertisers. Facebook’s audience serves POD sales and Dropshipping very well. Facebook advertising goals all serve sales.
On Facebook, many smart and optimized tools help advertisers carry out effective product and brand promotion campaigns. Especially as new features: Messenger Day, Live Video,… have been updated on Facebook. This helps advertisers better reach target audiences and increase sales. So do you know how to create facebook ads for dropshipping effective?
What do you need to prepare to run dropshipping Facebook ads?
To run Dropshipping sales ads on Facebook, you need to prepare the following elements:
Have a suitable sales platform and several popular and reputable international platforms including WooCommerce, Shopify, BigCommerce, Amazon, Etsy,…
Besides, you need to prepare materials to run ads on Facebook including an advertising account, a Visa/Mastercard, a page, and a Landing Page. In addition, you need to create and install your sales website’s Facebook Pixel to track customer behavior. Then share the Pixel to your Facebook Ads account to run effective conversion ads.
For running dropshipping Facebook ads, you should choose an account with high trust that has spent money to run ads. You should have a backup advertising account system in case the account is disabled due to policy violations (perhaps the advertising content contains banned words or the advertising product is banned on Facebook).
There are many ways to create a backup account: buy an old Gmail or Via Facebook to create an account and maintain it for 7 – 10 days before running ads. To increase the trust of your account, when raising it, let your account interact and watch videos regularly.
The way to have a stable, high-trust account to deploy dropshipping Facebook ads campaigns is to rent accounts from reputable agencies like Optimal. You will be given a very strong Facebook Agency account, including campaign approval, strong spent and fast ad approval, and optimal bid. We have a quality advertising account system that meets all customer needs.
At Optimal, you are not only given a quality advertising account with the cheapest rental fee on the market and many attractive incentives. Facebook Ads expert team will always accompany and support you 24/7: account setup, VPCS link cloaking, and ad optimization…
When renting an account from us, you don’t need to worry about payment cards, you just need to prepare your budget and account rental fees. In addition, we also help you handle issues such as unapproved ads, locked accounts,… to policy violations. At the same time, support new Fanpage levels at extremely preferential prices. If you want to know more details about the service and receive the best quote, contact Optimal via hotline: +84819004282!
How to run dropshipping Facebook ads effectively
Not only do you need the resources to run dropshipping Facebook ads, but you also need to keep the following tips in mind to deploy effective Facebook ad campaigns:
Always comply with Facebook’s advertising policies: advertising content must not contain prohibited words or statements that imply a firm commitment. Do not use sensitive images or contain elements that violate brand copyright. In particular, do not run ads for products banned by Facebook.
You can deploy many types of promotional content: sales, storytelling, or sharing. However, ensure the advertising content is attractive but concise and easy to understand. At the end of each ad, use a call-to-action button to motivate customer behavior. In the advertising content, attach the product link but do not link too long
Advertising images and videos are attractive and must not contain more than 30% text. With in-stream video ads on Facebook, note that the video length cannot exceed 15 seconds.
Target your target audience so that your ads are delivered to high-quality leads. To do that, you need to carefully research and analyze the customer base your advertising is targeting. Then you should target the target audience according to factors: interests, age, behavior, and demographics,…
Create a Facebook advertising strategy by choosing advertising goals that match your business goals. You can create custom or lookalike audiences when targeting audiences.
Don’t forget to perform A/B testing to evaluate the effectiveness of ad groups in your dropshipping Facebook ads campaign when changing variables: content, images, and target audience,… Then, choose the best ad group or ad to increase your advertising budget.
When targeting Dropshipping advertising positions on Facebook, you should exclude some countries and territories such as Alaska, and Hawaii,… Because these are islands, shipping goods to these locations is very difficult. If you want to choose the ad location to display on Instagram, you need to link your Fanpage to Instagram.
To set up a Dropship advertising camp on Facebook, turn off the multi-party advertising section in the advertising group so that the camp can be approved quickly.
During the process of running dropshipping Facebook ads, you should not take unusual actions: delete the campaign, and suddenly increase the budget. At the same time, build a clean ad account activity and spending history. Build trust with Facebook that you are a good payer.
Through the content shared, you have gained useful experience in implementing a dropshipping Facebook ads campaign. Please apply this knowledge to help you create a successful and highly effective advertising camp.
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Frequently asked questions
For each Dropshipping industry, it will target its own appropriate customer base. Therefore, when targeting Facebook advertising for some Dropshipping industries such as consumer products, you can choose the Advantage + audience. However, with some other industries, you need to create a custom or similar audience or target a target audience based on the following criteria: age, demographics, gender, behavior, interests, etc.
With one advertising account, you can add multiple Pixel IDs, but each ID can only collect information for running Facebook ads for a certain product.
