TikTok is not only as an entertainment platform, but also as a social network with a massive user base that is not inferior to Facebook and Google. Many entities and businesses use TikTok to develop sales and advertising targeting young audiences. So, what is TikTok Ads? How to run tik tok ads effective. Follow this article by Optimal Agency for further understanding.
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Why you should run TikTok Ads?
TikTok Ads is a form of advertising on the TikTok platform to promote, introduce products, increase sales, or build brand identification. Running TikTok ads helps promote your brand, attract customers interested in your products or services from TikTok to your online shopping websites, including e-commerce platforms like Shopee, Tiki, Lazada, Facebook, Instagram,… The unique feature of TikTok ads is the appearance of the “Sponsored” label along with the ads.
Large user base
In the first half of 2018, TikTok had over 104 million downloads on the AppStore. This number surpassed many major social media platforms such as Instagram, making TikTok a popular social network for the age group of 18 to 35.
The global user base of TikTok has reached billions. TikTok is the second most downloaded app, the top in terms of spending, and the fifth in terms of average monthly active users. This platform is suitable for businesses to exploit, execute brand promotion campaigns, and quickly reach customers.
Easy to attract customers with creative content
Businesses, online shops, or brands can use TikTok’s creative video feature with engaging and highly influential content to promote their brand, products, and reach their target audience, especially the younger generation. You can create unique ideas that leave a special impression on your business’s products.
Quick information transmission capability
Advertising videos are usually short, ranging from 3 to 15 seconds, making it easy to reach a large number of users. Particularly, videos with unique content and ideas can create a lasting impression and have a wide-reaching impact.
Since TikTok is a large platform with a lot of users, therefore, the more attractive the ads are, the more aware from the customers. Specifically, the following ads are TikTok trending products: fashion, beauty, cosmetic, travel, pets,…
Low competition
TikTok entered the social media platform relatively late, and not many businesses are using this type of advertising. Therefore, TikTok Ads provides a significant competitive advantage for pioneering businesses. Compared to other platforms like YouTube or Facebook, the competition for advertisers on TikTok is not as intense.
Low advertising costs
According to statistics from Digiday, the cost per 1000 displays on TikTok is $1, while Facebook advertising can go up to $4 per thousand impressions. Compared to YouTube, TikTok’s cost per view (CPV) is very favorable. Advertising on YouTube may cost between $10,000 and $30,000 to reach 100,000 views, while TikTok allows you to set a maximum CPV bid for 1,000 views for 6-second or 2-second video.
Common types of Tiktok ads
Before learning how to run TikTok ads, let’s explore common typed of TikTok ads:
In-Feed Ads
These ads appear in the “For You” section on users’ TikTok apps whenever they open the app. This is a personalized ads format with videos that are relevant to the viewer. Compared to other formats, this type of advertising helps save costs. TikTok In-Feed has two types: one-day ads and regular display ads based on the advertiser’s budget.
Brand Takeover Ads
This format is suitable for businesses and brands with a large budget. This type of ad will appear immediately when users open the TikTok app or randomly within the first 80 videos as users scroll through TikTok. The goal of Brand Takeover Ads is to increase views or engagement with the brand’s hashtags.
Hashtag Challenge
This ads format only helps increase brand recognition by encouraging viewers to interact with the brand through challenge response videos. When users click on the Hashtag Challenge ad, they are directed to a page with the brand’s logo, website link, challenge description, and featured videos.
Top View Ads
This type of ad appears as soon as users open the TikTok app and can attract many views within 24 hours. It helps to increase brand identification and reach. The outstanding advantage of this ad format is TikTok’s commitment in each industry. Users won’t see similar ads, resulting in more views. Although the competition for ads is low, the budget to implement this type of ads is high.
Branded Effects Ads
This ad format exploits the creative potential of the brand through stickers, filters, and specially designed 2D, 3D, AR effects. It connects the brand of the business seamlessly through users’ memorable moments. Businesses can create games, challenges, or puzzles related to challenges to make it easy for users to experience and learn about their brand.
Live Shopping Ads
This ads format allows users to buy products directly from the TikTok app without having to leave the app. This is a convenient way for businesses and brands to sell products and services to users quickly.
These are the common types of TikTok ads. Depending on your business’s objectives and target audience, you can choose the most suitable format to achieve the desired results. Now, let’s find out how to run effective TikTok ads with the following steps.
>>>Refer to other articles: Renting Tiktok cosmetic ads account
Instruction how to run Tik Tok ads for beginners
Preparation to run TikTok ads
Before running TikTok Ads, you need to prepare: ads account, Visa/Mastercard. You need to create a Landing Page to collect customer information after they click on ads on TikTok. In addition, you need to choose a suitable ads video with attractive product and service promotion content and an indispensable call-to-action button (CTA).
Types of TikTok ads accounts
There are 2 types of TikTok Ads accounts:
Personal ads account: With this type of account, you can register and run your own ads when you have enough experience and knowledge. The advantage of using this type of account is that businesses can be proactive in optimizing content, costs, and controlling campaigns and advertising effectiveness. However, those who run their own personal ads will encounter problems: ads are not approved, accounts do not spend,… Especially in Vietnam, there is no direct support from TikTok’s team.
Agency TikTok Ads account: Account type authorized by Tiktok company for advertising agencies to serve the implementation of TikTok Ads campaigns for businesses and business units. You should rent an Agency account to get an account to run TikTok ads. When cooperating and using the services of reputable agencies, you will receive the best support to run ads: account setup, cloaking black hat, optimizing ads,…
If you are looking for a TikTok ads account rental unit with the cheapest fee, you should consider Optimal Agency. Here, you will be granted a TikTok Ads Agency account with high trust, stable campiang approval and strong spending. Ads are approved quickly and the most optimal bids help you set up an ads campaign on TikTok easily.
Optimal’s team of TikTok Ads experts with extensive experience and understanding of algorithms will always accompany and support you 24/7. Experts will set up a free account, 10 days of support for running ads campaigns, send daily reports, cloaking black hat,… In addition, you will also receive many attractive ofers. For more details about the service and to receive the best quote, please contact hotline: +84 8 1900 4282!
Create a TikTok Ads account
To create a TikTok ads account, please visit the link: https://ads.tiktok.com/i18n/. In the “Where is your company based” section, you can choose India. Next, fill in all the information: Email, Phone Number, Password. Then, press the Send Code button to have TikTok send the verification code to Email or Phone Number.
Then you enter the confirmation code sent by TikTok and then check the box “Click here to agree to TikTok Ads terms and conditions….”. Next, click Sign up to complete the registration and you will be redirected to the TikTok Ads account interface. Finally, you complete the account creation by completing the required information. When you successfully create an account, log in to TikTok Ads.
Process how to run Tik Tok Ads
Step 1: Choose an advertising objective
When you have a TikTok ads account, log in to TikTok Ads Manager and click the Create campaign button. Here you will have a choice of advertising goals: reach, traffic, app installs, video views, lead generation, conversions or community interactions.
However, there are 3 most chosen advertising goals: traffic, app installs and conversions.
Step 2: Set up a campaign and set an advertising budget
After you have chosen your goal, name your campaign attractively with a maximum length of 512 characters with all the content you need to convey.
Regarding budget settings for advertising campaigns, if you have large ads resources, select the “No Limit” box for your campaign budget. Or you can set limits on your ad campaign budget by day or lifetime budget. Depending on your campaign goals, you can choose an ads budget package that matches your available financial resources.
Campaign budget will be calculated in INR (Indian currency). For your first advertising campaign, you need to set a minimum budget of 50,000 INR.
Step 3: Name each ad group and select placement
In each campaign there are many different ad groups and when naming an ad group, you need to name the group. At the same time, choose the appropriate location for your ad group, target audience and specific budget.
For each ad group, businesses can choose one of the following positions: TikTok main page, Pangle position, News Feed application position, Automatic position.
After choosing the location, proceed to install the ad with 2 elements: Url (Link to the page when customers click on the ad). As for Conversion Name, it is similar to Facebook’s Pixel, meaning you need to create a Pixel code on the TikTok application. Then install this code into the url running the ad to help TikTok automatically optimize the ad.
Step 4: Target advertising audience
Similar to Facebook, when running ads on TikTok, advertisers can also select target audiences based on factors: age, gender, place of residence, language, interests, and consumption behavior.
Step 5: Set a budget and schedule for each ad group
In the budget section, businesses can choose a daily budget or a lifetime budget in accordance with the advertising schedule.
Select the start and end time of the ad in the schedule section. In the Dayparting section, you can choose a specific time to display ads during the day. Includes ads that deliver all day (All Day) or deliver on a set schedule (Specific Time).
Step 6: Set bids and optimize ads
- Optimization Goal: You should leave the default as conversion so that TikTok will automatically optimize for conversion results.
- Smart Optimization: Suitable for those who are just starting to run ads and do not have much experience in manual bidding.
- Bid: Here you need to set the bid you want on each conversion so TikTok will follow and optimize for you.
- Delivery Type: If you want TikTok to save money and distribute your ad faster, select “Accelerated” or if you choose to distribute at normal speed, tick “Standard”.
Once completed, click Next to continue.
Step 7: Set up display ads
Create display ads according to the specifications below:
- Recommended aspect ratio: 9:16/1:1/16:9.
- Resolution: ≥ 720 * 1280px / ≥ 640 * 640px / 1280 * 720px.
- File type: .mp4 / .mov / .mpeg / .3gp / .avi.
- Bit rate: 16 516kb/s.
- Video duration: short video 5 ~ 60 seconds (recommended 9 ~ 15 seconds).
- File size: 500MB file size.
- Profile image: Aspect ratio 1:1; file type .jpg / .jpeg / .png; The file needs to be less than 50K.
After completing the video upload and placing the text and call-to-action button (CTA), click Submit.
Experience to run TikTok ads
If you want to deploy effective TikTok Ads campaigns, you not only need to know how to run TikTok ads but also need to note the following:
- Choose a suitable industry and product to do business and run ads on TikTok. Some products sold on TikTok include: cosmetics, makeup, phone accessories, fashion products,…
- Research and comply with TikTok’s policies: do not run ads for prohibited products and services, content must not contain elements that violate TikTok’s policies and community standards.
- Pay attention and focus on making the Landing Page neat and complete with information about the business such as phone number, address, contact email.. The rate of ad approval will be higher.
- Build attractive advertising content that hits the customer’s psychology. With promotional videos, it is necessary to ensure appropriate duration and content capable of conveying the message quickly and easily.
- Cooperate with KOLs and KOCs to ask them to promote and introduce products on their TikTok personal pages.
- You can also share ads on other social networking sites: Facebook, Instagram or Youtube,… to expand your reach to potential customers.
- Create your own TikTok channel to build your brand and schedule posts to promote your products every day. You can take advantage of new trends on TikTok to create content to advertise your business’s products.
With the specific instructions on how to run Tik Tok ads effective shared by Optimal Agency experts above, you will have learned a lot of additional knowledge. Hopefully you can apply these contents in implementing a successful TikTok Ads campaign and achieving the desired results.
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TikTok is a social networking application for young people. your business or store provides services and products following market trends for customers aged 18 – 35 years old, then you should run TikTok ads. Furthermore, currently level competition on TikTok is not too high, businesses can fully exploit this ads and sales channel. However, to run ads effectively, you need to gain more experience and rent an Optimal Agency account.
If you want to deploy an effective TikTok Ads campaign, you need to adjust your budget and set appropriate costs. The current average cost of running ads per day on TikTok is 26.38 USD.
According to statistics, the click rate on TikTok ads is much higher than the two platforms Facebook and Instagram. The average cost per click (CPC) is approximately 9.2 USD lower than ads on these two platforms.
