Facebook ad is an effective and cost-efficient method to reach potential customers, favored by many businesses. However, deploying Facebook ads campaigns can be challenging for those new to running Facebook ads. Therefore, Optimal Agency experts will share how to create a facebook ad in this article.
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Preparation to create a Facebook ad
Fanpage
To run Facebook Ads campaigns, you need a Fanpage ads. On this Fanpage, you should fill in all the necessary information and create content (posts, images) related to the advertising products or services.
If you want to run effective Fanpage ads, you need to plan for quality content. Post regularly and consistently on the Fanpage before launching your first ads campaign.
Use avatars and cover images related to your brand to remind customers and build trust for your Fanpage. When it comes to images and videos, design them yourself to build trust with customers and be unique compared to competitors.
In addition to the Fanpage, you need to prepare ads resources: Facebook Ads account, Visa/Mastercard before creating Facebook ads.
Facebook ads account
This is a key feature of a successful ad campaign. You can use a personal account or a business account to run ads.
However, business advertising accounts are preferred as they come with various specialties from Facebook, such as lower bidding prices, new features,… Using this type of account allows you to experience the full functionality of Facebook ads, manage your business easily, and deploy multiple campaigns with a large budget.
Using a high-trust business ads account facilitates campaign approval. It also minimizes the risk of account deactivation after Facebook scans.
To get a quality Facebook Ads account for effective ads campaigns, consider rent facebook ad account from a reliable agency like Optimal Agency. Here, you will be provided with a verified business account, a high-trust, stable, and cheap Facebook Agency account, along with many attractive offers.
Every account provided by Optimal is carefully selected and quality-checked. The account quality is guaranteed to the maximum extent: campaign approval, strong spending, quick ads approval, good bidding prices, and rarely gets blocked. With a massive account system, Optimal meets all customer needs.
When renting an ads account, you also get 24/7 support from experts: account setup, free cloaking black hat, content advice, ad optimization, and handling issues related to policy violations. Contact via hotline: +84 8 1900 4282 for further details!
Visa/Mastercard
In addition to preparing the ads account, you need an international payment method to add to the account and run ads on Facebook. The most common payment method for advertising fees is Visa/Mastercard. When you use the Facebook Ads account rental service from Optimal, you don’t need to worry about payment issues as experts will handle it for you. Additionally, they also offer support in providing high-quality Fanpages at very affordable prices.
How to create a Facebook ad for beginners?
When creating ads for the first time, you need to create a campaign and an ad set first. To create an ad, access the Ads Manager on Meta and select +Create to start a new ad campaign.
Create ads campaign
In the Campaign tab, select the suitable target for your business, such as increasing traffic, interaction, reaching potential customers, increasing sales and brand awareness. Once you’ve chosen the suitable campaign target, proceed to set up the ad set.
Set up ads group
In the Ad Set tab, name your ad group and set the target audience details that the ad campaign is aiming for.
Target ads audience
This is a crucial step that affects the success of Facebook Ads campaigns.
To target the audience accurately, research your target customers based on criteria such as shopping behavior, age, gender, demographics, language, interests,… This helps the ad reach the right target audience, optimize ad cost and conversions.
Choose ads placement
In the Ad Placement section, you have two options: Automatic Ad Placement or Edit Ad Placement. If you choose Automatic Ad Placement, Facebook will use its algorithm based on the information you provide about the ad’s goal and target audience to automatically distribute the ad to suitable placements.
If you want to customize ad placement, click Edit Ad Placement. You can choose the device type (All devices, Mobile only, Computer only) and platform (Facebook, Instagram, Audience Network, Messenger).
You can preview the ad placement to visualize where your ad will appear. Check the suitable box on the right for desired placements.
Set budget and schedule:
To create Facebook ads, you’ll need to set the budget and schedule to run ads.
In the Budget section, you have two options: daily budget and lifetime budget. With a daily budget, Facebook will distribute the ad according to the spending level you set. Facebook will automatically balance the average spending budget for each day to avoid exceeding the limit you set. When choosing a lifetime budget, you set the overall budget for the ad campaign.
Setting the advertising budget depends on the financial resources you have and how much you are willing to spend on the ads. At each budget level, the ads schedule will be different. When setting a budget for a lifetime campaign, you need to enter the start and end dates.
Once you’ve completed setting up the ad set, click Continue to move on to the next step.
>>>Other related articles: How to run Facebook interaction ads effectively
How to create a Facebook Ad
Enter the ad name as required, then select the Facebook Page to run the ad that you prepared above. Next, choose the appropriate ad format for the ad target, including video, image, carousel, collection.
For creating video or image ad templates, you need to select Add Media or choose +Upload to upload new media files or select from previously uploaded images or videos. If you want to create a video using Facebook’s tools, select Create Video to choose from templates using your images.
About setting up ad templates with carousel format, choose images to upload new images or videos or select images or videos previously uploaded. You can add titles, descriptions, and URL for each card in the carousel ad content.
In the collection ad format, you need to create a product catalog. Next, choose to automatically display products from the catalog or select up to 4 featured products to manually create the ad.
Next, complete the details of the ad, including images, videos, text, URL,… Additionally, add a call-to-action button to encourage target customers to take action. For conversion ads, you need to create and install the Facebook Pixel code on your website and share it with the ads account. When you reach this step, select the Pixel you just shared.
Finally, click Preview Ad Demo and edit if necessary, then click Publish to publish the ad. Immediately, your ad will go through the Facebook bidding and review process before being displayed to the target audience. The ad review process will take place automatically before the ad starts running, and you can check the ad status in the Distribution column of the Ads Manager.
Tips to create a Facebook ad effectively
Besides following the above instructions, you have to note the following points to deploy the most effective Facebook ads:
State the correct advertising target
When you start running ads, you need to state your goal to choose the correct advertising target. The clearer the goal, the easier it will help businesses to deploy Facebook Ads campaigns. Facebook offers advertisers many different formats that suit the business’s goals. Therefore, you need to choose a format that suits your goals to achieve optimal advertising effectiveness.
Target the correct audience
This is one of the crucial keys to running successful Facebook Ads. Businesses need to state their target audience based on age, gender, location, hobby, shopping behavior,… With rich Facebook user data, businesses will target the correct potential customers.
Build attractive ads content
Besides targeting, ads content is a core factor that helps attract potential customers and increase conversion rates. Because if the content is not attractive and does not provide useful information, it will not achieve the goal.
To have attractive ads content, you need to carefully research the target audience. When creating ads content, you need to pay attention to making it short, concise, and easy to understand. At the same time, you should include information about promotional programs and calls to action to make your ad stand out and be different.
A/B tests
This is one of the effective ways to optimize Facebook ads. It allows you to compare 2 versions of an ads (topic, image, text) to pick out the best version and increase the budget. Therefore, it helps to improve the ads effectiveness and optimize cost.
Monitor and measure ads effectiveness
During the process of deploying Facebook Ads campaign, you need to regularly monitor and measure its performance. You can see detailed reports in Ads Manager. Reading and understanding ads measurement indicators helps businesses monitor the effectiveness of campaigns to optimize effective campaigns and achieve goals.
The above are all the instructions on how to create a Facebook ad. Hopefully you have learned a lot of useful knowledge and applied it to deploying successful Facebook Ads campaigns.
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Frequently asked questions:
First, ou have to ensure that the campaign was published and licensed to deploy a new ads from it.
Access the Ads Manager, click Create then choose Use current campaign. Next, you tick the Choose campaign box and continue.
Afterward, you click Use current ads group from the ad group drop-down menu. Next, tick the Select ad group box to enter a name directly, or select a name from the drop-down menu and select Continue to create a new ad.
You can. However, to use this ad group, you need to edit your ad group and change the end time to a future date. You can make changes by going to the Budget & Schedule section at the ad group level in Ads Manager.
