One of the advertising form to help businesses promote product and service and money making support on Facebook is in-stream ads. What is this type of advertisement? How to set up in-stream ads to make money? Follow this article for detailed information!
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What is Facebook in-stream ad?
In-stream advertising is supported by Facebook in 26 countries and 6 different languages. By inserting ads into videos on Facebook, video creators can make money from their content.
With in-stream ads ( image or video ads), eligible video creators can earn money by putting short ads before or during qualified video displays. The amount of money earned is the % of revenue from video ads displayed to viewers.
In one in-stream ad, viewers will see different ad content. Because each advertiser will target separate customer groups. To continue watching the video on Facebook, the audience needs to watch the entire ad.
Videos on Facebook suitable for inserting in-stream ads are videos with engaging content that attracts and retains viewers. When creating videos and inserting in-stream ads to make money, you need to ensure the video length is 3 minutes or more, including natural breaks or engaging content at the 1-minute mark and the 5-6-minute mark.
In stream ads facebook formats
You can use Facebook in-stream ads to monetize Live and on-demand videos. Ads can play before, during, or after a video. Facebook’s auction system will then select the ads that will appear in each video and proactively distribute those ads to viewers. In-stream ad formats are:
Pre-roll ads
It is an ad that plays before the beginning of a video and will be shown to people actively searching for that kind of content. The more viewers search for your content, the more money you receive.
Mid-roll ads
Mid-roll ads appear while the videos play. These ads are most effective when inserted into videos with natural breaks. Viewers will primarily find videos in Feed, and you need to set up content that matches mid-roll ads.
Post-roll ads
In this form, ads will appear at the end of the video. If viewers don’t see pre-roll ads or image ads in your videos, they’ll see them at the end.
Facebook in-stream ads can only appear in videos that are 15 seconds or longer. The types of ads viewers see in videos also depend on video length and other factors.
Image ads
These are static images displayed below the content. With image ads, you can make money with videos that do not have natural breaks to insert ads between videos.
In-stream ad placements in videos on Facebook
To make money from videos, you need to insert in-stream ads into the video. You can choose the ad placement yourself or turn on the auto-insertion feature (Facebook will automatically choose the best ad placement for in-video ads). There are 2 ways to place in-stream ads in new or existing videos:
Automatic ad placement: When choosing this setting, you can maximize your income. Because the Facebook system will automatically search for the best location to place in-stream ads in qualified videos. You should choose this placement once you’ve edited your video content to accommodate in-stream ads.
Select ad allocation: With this setting, you can decide exactly where you want to add in-stream ads to the video: beginning, during, end, and how it affects the viewer experience. If you select multiple placements, viewers will see your ad in different places based on when they last saw the ad.
In-stream video ad placements help you deliver 5-15-second mid-roll ads to people watching videos on Facebook and Audience Network. US advertisers can use in-stream video placements with the app installs objective.
Conditions for using Facebook in-stream ads
If you want to insert in-stream ads into Facebook videos to make money, you need to meet the following requirements:
- Pass the ad examination and comply with Facebook’s Partner Monetization Policies.
- You are 18 years or older and live in a country eligible for in-stream ads.
Besides, in-stream ads inserted into on-demand or Live videos need to meet certain rules.
For in-stream ads for on-demand video, the video needs 5000 viewers. Within 60 days there need to be 60,000 minutes watched which can include on-demand, live, or previously live videos. A page to be eligible for in-stream ads needs to have at least 5 active videos including on-demand videos or previous live videos.
Requirements for Live videos include a minimum of 10,000 followers. The total number of minutes viewed in the last 60 days is at least 60,000 minutes out of 600,000 minutes viewed from live video. The page has at least five active videos, including at least three previous live videos.
How to set up in stream ads facebook?
For qualified videos
If your Page meets the above conditions, proceed with the following steps to set up Facebook in-stream ads:
Access Meta Business Suite then on the left navigation bar select All tools => select Monetize and click Overview.
Below Status, click View Page Eligibility.< /span>
If your Pages are eligible, click Set Up and select the Pages you want to set up. After completing the details and Agreeing to the Terms and Conditions and Setting up a payment account</span>, submit your page for review.
Profile qualified in professional mode
When you’ve enabled your pro profile and meet the requirements, follow these steps to set up in-stream ads:
Open Facebook and click Menu in the bottom navigation, then tap Dashboard Pro.
Under Tools, click on Monetization next to In-Stream Ads then click on Setup. Next, click Start and click Agree to Terms to accept the Terms and Conditions.
When setting up a payments account, you can choose your existing account or set up other accounts.
Facebook will review your Page or profile according to professional mode to ensure it meets our partner’s Monetization Policies and requirements for in-stream ads. When the review is complete, Facebook will notify you via email or you can visit Meta Business Suite to view.
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How to use in-stream ads in videos on Facebook?
Enable in-stream ads for all videos on Facebook
Go to Meta Business Suite => Select Monetization => Select In-stream Ads and click Settings. If you want to enable Facebook in-stream ads for all of your videos, turn on the switch in the Video on Demand section.
Enable in-stream ads for each video on Facebook?
Access Meta Business Suite, select Content, and click Create Post to upload a new video (you can choose the language for the video by clicking the Language drop-down menu and selecting the language of your choice).
Once you’ve uploaded your new video, enter the post details and click Next. Next, click the button next to Monetization Tools and check the box next to In-Stream Ads.
If you don’t want ads mid-roll, click Settings and check the box next to Don’t insert mid-roll ads in this video and click Done. Next, click Next and click Share. When posting videos with content, consider content that you have the right to post.
How to insert in-stream ads into posted videos on Facebook?
If you want to use Facebook in-stream ads in your videos, make sure the video is at least 15 seconds long. For videos longer than 3 minutes, create a natural break at the 1-minute mark.
To insert a Facebook in-stream ad into a posted video, access Meta Business Suite then select the Content section and select Articles & videos => Posted. Next, find the video and click on the “…” icon and select Edit post. On the right side, click In-stream ads. Next, click Enable, select Save and you’re done.
Facebook in-stream ad review process
Before you can monetize from videos with in-stream ads on Facebook, the content needs to be approved first. The review is meant to ensure videos with in-stream ads comply with the Content Monetization Policy.
In some cases, videos may start monetizing before the review process is complete. Videos with content presented in multiple languages may not be eligible for monetization.
To check the monetization status of your video, access Meta Business Suite then select the Content section and select Posts & Reels => Posted. Here you’ll see videos that are on the same monetization review status.
After the review process, the video will be in the following states: monetized (green dollar icon), limited monetization or unallowed monetized (yellow dollar icon), cannot be monetized ( crossed out S symbol), and unallowed monetized (dollar symbol is grey).
Related articles:
- What is an ad account on Facebook and how to create?
- How to make an ad on Facebook effectively
- How to handle Facebook ad account disabled?
Frequently asked questions
You need to follow Facebook’s Partner Monetization Policies if you want to monetize content on your Page. To check your Page’s eligibility, visit: https://business.facebook.com/latest/home?asset_id=174923629708929
On the left navigation bar, select All tools and select Monetize. Then select the Policy-related issues section to check if your Page violates Facebook’s monetization policy.
If you want to monetize from videos on Facebook, you must satisfy Facebook’s Partner Monetization Policy. Additionally, your video content needs to comply with Facebook’s Community Standards and terms of service. Also, videos need to share authenticated content and build a stable presence on Facebook. When placing ads in a video, you need to confirm that you have full rights to use all of the content in that video.
