Facebook is a powerful online advertising platform that helps businesses reach millions of potential customers globally. Facebook advertising is an effective, cost-optimized method of promoting products, services, and brands chosen by many businesses. Because of the benefits it brings, Facebook provides many types of advertising suitable for all ads and target audiences. What types of ads are there and how to make an ad on Facebook? Follow Optimal Agency’s article below to understand better!
Benefits of running ads on Facebook
Facebook advertising is a form of advertising that allows businesses to promote and introduce products and services to audiences most likely to be interested or take action. When running ads on Facebook, advertisers can target ads according to factors: geographical location, interests, age, gender,… Owing to it, the business’s message can be conveyed to reach the right audience and businesses can achieve their business goals.
- With a huge number of users, when running ads on Facebook, businesses can reach many target audiences. Optimize advertising campaigns when targeting the right target audience according to the following criteria: age, gender, geographical location, interests, and behavior,…
- Compared to other media advertising channels, running ads on Facebook only requires a small budget for businesses to be able to deploy campaigns. Advertisers can adjust and control budgets effectively.
- Not only does it reach many target audiences, but running ads on Facebook helps businesses connect and interact with potential customers. This helps build relationships with customers and build trust.
- Facebook offers many types of advertising: photos, videos, carousels, collections,… Owning to this, you can create diverse and interesting advertising campaigns.
- Advertisers are also supported with tools to track the performance of Facebook advertising campaigns. Thereby, businesses can evaluate the effectiveness and optimize advertising campaigns over time.
Popular types of advertising on Facebook
Before instructions on how to make an ad on Facebook, let’s find out about some popular types of advertising including:
- Page Likes advertising is a form of advertising that focuses on increasing Fanpage likes and followers. This type of advertising is used to raise awareness and increase customer interaction with the sales page.
- Page Post Engagement is the most used type of post ad on Facebook. To promote, and increase traffic and interaction for articles posted on Fanpage through Likes, Shares, comments,… helping to increase purchase conversion rates.
- Carousel Ads allow advertisers to introduce many products and services at the same time. At the same time, measure the effectiveness of advertising as well as attract potential customers.
- Dynamic Product Ads are highly effective in attracting customers to return to the website. Based on data collected in the past, Facebook will display ads about products that customers are interested in.
- Facebook message ads: The most used form of advertising helps display messages and content that businesses need to convey to customers automatically in the Messenger section.
- Offer Claim: A form of advertising in which the advertisement contains a promotional code along with instructions and requirements for customers to receive that code.
In addition, there are many other types of ads on Facebook including image ads, video ads, Click to Web – Domain Ads, carousel ads, Abandoned Cart Ads (cart abandonment ads), ads Feature Videos,… Depending on the goals of each business, you can choose the appropriate form of advertising to deploy.
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Instructions on how to make an ad on Facebook in detail
Prepare resources to run Facebook ads
To deploy advertising campaigns on Facebook, you need to prepare resources including an advertising account, Visa/Mastercard, and page. With Fanpage, you need to build a quality Fanpage with full information and plan to post content.
For your Facebook advertising account, you should choose a high-trust account that has spent money to help campaign approval. At the same time, you need to prepare a backup account system in case the account is disabled for timely replacement. If you want a quality advertising account, you should rent Optimal’s Facebook Agency account. You will be granted a high, stable trust account with the best fees on the market and many attractive incentives.
Owning a huge account warehouse to meet all customer needs. You can be completely assured about the quality of advertising accounts that Optimal grants. High trust account, camp active, strongly spent, quick ad approval with good bids, and rarely locked.
When renting a Facebook Ads account, you will not need to worry about payment cards but only need to prepare a budget and account rental fees.
Using the advertising account rental service here, you will be accompanied and supported 24/7 by experts: account setup, free VPCS link wrap, content consulting, advertising optimization, and problem-solving. related to the account due to policy violation, etc. Contact the hotline: +84819004282 for more detailed information about the service and receive the best quote!
How to make an ad on Facebook in detail
Access Ads Manager and then select +Create to create a new campaign. Next, you choose your advertising goals: awareness, traffic, interactions, leads, app ads, and sales.
When you choose a suitable advertising objective, click Continue. Then, fill in more details about the A/B testing campaign and the Advantage+ campaign budget (if necessary) and click Next.
In the conversion section, select the conversion location including:
- App to create app ads.
- Calls to create call ads.
- Messaging app to create click-to-message ads.
- On ads create ads that get people to watch your videos or engage with your posts or events.
- Website to create ads that send people to their online destination.
If you select awareness as the advertising objective, you will not see this section.
Next, access the Facebook Fanpage and select Page to display ads. After completing the information: Budget & schedule, Audience, and Ad location, click Next. In the Identity section, select your Page and Instagram account (If any).
In the ad setup section, you have two options: create a new ad and use an existing article. If you choose to create a new ad, you need to fill in all the information: title, description, main text, image/video, URL, and call to action.
If you choose an existing article, in the ad content section, click on the article on the Page you want to use to create the ad. You can search by name or article ID number to run ads.
Depending on the type of ad you are creating, you may need to provide additional information: a phone number for call ads or a website link for ads that send people to a landing page.
After completing the information, select the locations where the ad is displayed in the Ad Preview section to view the ad before posting. When you complete the ad, select the Post button to publish the ad.
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Tips for creating the most effective Facebook ads
If you want to deploy successful Facebook ad campaigns and get the most results. Not only do you need to know how to make an ad on Facebook, but you also need to learn the following tips:
Create quality content
One of the important factors that create the success of an advertising campaign is content. When creating advertising content, it is necessary to ensure creativity and uniqueness, and must be updated regularly and continuously. The words in the article need to strike a chord with customers but still need to ensure compliance with Facebook’s advertising policies.
In addition, try to advertise products and services naturally instead of focusing on intentionally inviting customers to buy. Try to put yourself in the customer’s mind to see what value the customer receives when using your product. Accordingly, create quality, attractive Facebook advertising content.
Design beautiful, eye-catching images
Focus on designing beautiful, eye-catching images to attract customers’ attention to advertising your products and services. When designing advertising images, you need to ensure the images are sharp and highlight the features of the product. You can also use short videos to describe the product in detail to help customers visualize it more clearly.
Note that you are not allowed to use sensitive images or images containing another company’s brand logo or before-and-after comparison images to advertise the product. This is one of the banned content that violates Facebook’s policies.
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Prioritize promoting posts with a lot of interactions
With posts available on Fanpage, especially posts with a certain amount of interaction and following from a certain number of users. When running ads on Facebook, the efficiency is higher and the fees are lower than when advertising new posts.
Therefore, to optimize costs and improve advertising effectiveness, you should prioritize running Ads on posts that have previously had natural interaction. You should create quality, attractive advertising content to attract more people to interact and increase conversion rates.
Try out as many ad samples as possible
Instead of spending your entire budget on one advertising model, you should try many different models and allocate your budget appropriately. After testing, monitoring, and measuring, see which ads are suitable and help you optimize the cost of running ads while still ensuring effectiveness to increase your budget.
Choose the golden time frame to run ads
If you want to increase advertising effectiveness, you need to choose the golden hour to post and run ads on Facebook. For each industry, the customer file will have its advertising golden hour. Therefore, you need to carefully research the characteristics and behavior of your target audience to plan to create and deploy a Facebook Ads campaign!
Monitor regularly and continuously
To evaluate advertising effectiveness, you should regularly monitor and measure it through results reports and index analysis in your advertising account. Or use the Facebook Ads Report tool to track and evaluate the effectiveness of advertising campaigns.
With detailed instructions on how to create ads on Facebook, we hope you know how to deploy successful Facebook ad campaigns and achieve high efficiency. Follow: optimal.to to update more interesting knowledge about Facebook advertising.
Please see more:
- Effective Facebook ads running tools
- How to set up a Facebook ads account quickly and simply?
- Top 6 Agency that rent Facebook Casino Ads accounts
Frequently asked questions
Depending on the business goals and budget that the business has for advertising, choose the appropriate type of advertising. You should choose to create new ads for the following goals: sales, increasing app ad traffic, or finding potential customers, and your business has large financial resources. Using existing articles for advertising will be consistent with the goals: increase awareness, and increase interaction. Advertising using existing posts to run Ads on Facebook will help you optimize costs effectively.
If your business has a limited budget and wants to run ads to promote its products and services, you can apply the following methods: run ads, post sales on your personal Facebook account or Groups or Fanpage advertising on the website, etc. Although these methods will help you optimize costs, to achieve high efficiency, you should invest in advertising budget. Running Facebook ads is not recommended because the ad account may be disabled.
