Instead of approaching target customers through traditional advertising channels, real estate businesses have chosen to advertise on Facebook. This is an effective promotional channel that is easy to set up and optimize costs, helping businesses reach a large number of target customers. However, those who are new to running real estate ads on Facebook may encounter difficulties in deploying and optimizing campaigns. Understanding this, by this article, Optimal Agency experts will provide you with useful information to run real estate ads on Facebook.
Benefits when running real estate ads on Facebook
- With a large user base, running Facebook ads helps real estate projects reach wider target customers.
- Not only does it reach a large and diverse customer base, but it also helps find potential customers with needs and interests in real estate projects. By targeting criteria such as age, gender, interests, behavior, and geographical location…
- You can run ads even without a website. The ad setup process is easy, with simple operations that are suitable for everyone.
- As an effective advertising channel, Facebook ads have low costs with high conversion rates, helping maximize sales. Setting up advertising budgets and controlling costs is easy.
- This platform provides many tools for tracking, measuring, and evaluating campaign effectiveness. Through these tools, businesses can reach the desired customer base and optimize ads and its costs.
- Businesses can increase brand awareness and brand development by running Facebook ads. In particular, this type of ads supports Remarketing campaigns, increasing conversion rates and sales.
Steps to run real estate ads on Facebook
Prepare ads resources
To deploy real estate ads campaigns on Facebook, you need to prepare the following: an ad account, Visa/Mastercard, and a Fanpage.
For Fanpage that runs real estate ads, it’s advisable to name the page the same as the project or brand you want to promote. After creating the Fanpage and updating all the necessary information, plan the real estate ads content.
For the ads account, you should use an account with a high trust that has been spent on real estate ads campaigns, to facilitate smooth campaign setup. Also, you have to prepare a backup account system in case the main account is disabled, the ads will continue to run without any interruptions.
If you want high-quality real estate ads campaigns on Facebook, consider renting an ads account from Optimal Agency. Here, you will be provided with an agency account with high trust, and stability with the best price and attractive offers.
You will have full control over creating and managing your campaigns when using our service. Optimal’s accounts have run many high-trust products and services, allowing you to execute multiple advertising campaigns with large budgets without worrying about payment issues.
Optimal’s expert team carefully checks all accounts provided to customers. Therefore, you can be completely assured of the account quality: campaign approval, strong spending, fast ad approval with the best bidding prices. With rich account resources, you will have many ads accounts to choose from.
Optimal’s Facebook Ads experts will accompany and support you 24/7 throughout the account rental process. They assist in setting up accounts, cloaking black hat for free with the safest and most effective internal cloaking system, and advising content. We also offer to optimize your ads effectively. Additionally, we assist in handling issues related to facebook crypto ads. Contact the hotline at +84 8 1900 4282 for detailed information about the service.
Instruction to run real estate ads on Facebook
After preparing all the resources for running real estate ads on Facebook, you can proceed with the following steps to launch your advertising campaign:
Access the Ad Manager and choose the appropriate advertising account. Then click on +Create to start creating a new advertising campaign.
Choose the Facebook ads campaign’s target. For real estate ads, select targets such as Reach potential customers or Interactions, then name your campaign and click Continue.
Afterward, you have to set up the ad group, name it, and choose the Fanpage for advertising. Then set the run dates, budget, and target audience. In the Budget & Schedule section, you can set a daily budget or a lifetime budget and choose the amount you want to spend on advertising.
State the target audience based on location, interests, behavior, age, occupation,… This helps Facebook’s algorithm understand the customer profile you want to target, allowing the ad to find the most suitable audience.
To ensure the best results, target the audience as “People living in this location or who have been to this location recently.” This will limit the advertising area specifically to people living or working nearby, who are likely to be the highest potential real estate buyers. Regarding gender, it is advisable to target both males and females, with ages ranging from 30 to 35 or 25 to 50. Since these are the highest potential customers to buy real estate.
In the Audience section, select Custom Audience to choose a suitable target group. Choose the target groups that match the customers for the project you are selling. If the selected target group matches those with real estate needs, the ad distribution will be most effective. Save the audience for later use in other campaigns.
For ad placement, you have two options: automatic ad placement (preferred) and Edit ad placement. Finally, configure advanced settings by selecting specific devices: all mobile devices or only when connected to wifi.
Notes when running real estate ads on Facebook
Although Facebook Ads help real estate businesses find potential customers, increase conversion rates and profits, not every Facebook ad guarantees high effectiveness. Pay attention to the following issues:
- Always adhere to Facebook’s policies: avoid using prohibited words, violating trademark copyrights, or using sensitive images.
- Research the real estate project to state the target audience, and build suitable ads content to convey the intended message.
- Ensure that the ad content is attractive, resonates with the customer’s psychology, and encourages them to take action. You should study competitors’ ads to learn and create innovative content.
- Ensure that the ad images are correctly sized according to regulations and of high quality to attract the target audience.
- Avoid turning on/off campaigns frequently during the advertising process, as this can lead to inaccurate ad measurements. Facebook may also suspect this as abnormal behavior, resulting in ad and account deactivation.
- Set up remarketing targets to create retargeting campaigns to increase ad conversions.
- Combine Facebook ads with interactions on other channels to increase ad effectiveness, or use various ad formats in real estate Facebook Ads campaigns.
The above is a detailed guide on how to effectively run real estate ads on Facebook. We hope this information will help you deploy successful ad campaigns!
See more:
- Renting Tiktok cosmetic ads account
- Experience running effective spa ads on Facebook
- How to run Facebook interaction ads effectively?
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Frequently asked questions:
When targeting an audience, you can choose one of these methods:
Classifying the audience based on demographic features such as gender, marital status, age, and occupation. Target both genders, with age groups like 30-35 or 25-50. Target people who work as a chairman,
Targeting the audience based on interests, such as those who like luxury equipment, high-end furniture, or have an interest in luxury fashion.
Targeting people with specific behaviors, such as those who have recently traveled abroad. Otherwise, those with specific financial concerns like stocks and banking.
Yes, it is highly necessary. Using A/B testing allows you to evaluate the effectiveness of ads to different audience groups or with different ad content but the same budget. You can run A/B test ads for a week or 3-5 days, ensuring a reasonable budget for an accurate evaluation of the target audience file that the ad is aiming for.
