Google Ads is evaluated as one of the effective advertising channels that helps reach many potential customers quickly and has a high conversion rate. The Google Search advertising campaign has many types of advertising to meet all needs of promoting and introducing products and services of businesses. The Google Search advertising campaign is a popular form of advertising chosen by many businesses. In the article below, Optimal Agency experts will share how to deploy a Google Search ads campaign. Let’s find out now!
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What is Google search advertising?
Google Ads Search is a form of Google advertising displayed on Google’s search website in writing. Each search results page will display up to 7 advertising results from different businesses.
Search ads reach users when they make information queries on Google tools. When users type in search keywords about the products or services they are interested in, Google will return search results in the form of ads that display exactly or approximately the exact keywords you run ads on.
Search advertising content is usually short and has a Title, Meta, and calls to action (Click now, Contact now). This type of advertising will be suitable for customers who regularly have the habit of searching for information on the Internet.
Users will see ads when searching for information about products and services. If your advertising content is attractive enough, customers will click on the ad to learn more information about products, services, and the business.
Currently, Google has updated “Phrase match keywords” and “Broad modified match keywords”. Your ad will then show when customers make synonym queries with your keyword.
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Operating mechanism of Google Search Ads
It is necessary to go through an auction for ads to be displayed to the right target audience. Advertisers will compete in the order of ads appearing with the same keywords in a certain geographical location. The order of ads appearing on Google search results is arranged according to Ad Rank after each user’s query (information search).
In addition to CPC bid and ad quality score, the factors that affect your ad rank are ad facilities, time, device, location, time, etc. The ad quality score will depend on 3 factors including: expected CTR, user landing page experience, ad relevance,…
Structure of Google Search Ads campaign
A Google Search advertising campaign will include many ad groups and within an ad group will include many ad models and related keywords. Each ad group will have from 1 – 5 related keywords and include at least 3 ad samples. The Google search ad sample will include title, description text, display URL, landing page URL,…
With a Google Search Ads campaign, advertisers can set up 3 main goals: increasing website traffic, increasing search for potential customers with needs for products/services, and promoting sales. on the Website. For Google Ads Search to be highly effective, businesses need to have established and optimized strategies consistent with their goals.
Why should you use Google Search ads?
Google Search Advertising is a method to help increase website rankings on Google. Your business will get the best position on today’s popular search engines. The first page of Google results receives between 71-92% of all traffic.
When you run ads for products and services on Google Search, your business will appear at the highest position when customers search for information. If the advertising content is attractive, your business will receive phone calls and clicks from customers.
With each click on the Website, businesses will have the opportunity to increase the conversion rate of orders. Ads will be displayed to the right target audience thanks to targeting according to criteria: age, geographical location, gender, and behavior,…
Deploying a Google Search advertising campaign does not take too much time. You can easily optimize your campaign by adjusting ad templates, budget, and bids,…
Google Search has many tools to accurately measure advertising effectiveness: clicks, impressions, CTR, total cost, etc. Detailed reports on campaign effectiveness have been reported by Google in real-time on the account to easily track progress.
Ads displayed on Google help increase brand and business awareness. This is a companion tool and support for SEO in the early stages when the website has not yet reached the top.
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Instructions on how to create a Google Search advertising campaign
Resources for running Google Search ads
If you want to run Google Ads Search ads, you need to prepare the following elements:
- Gmail account has never registered for a Google Ads account before to create a Google advertising account.
- Popular Google advertising fee payment cards are Visa/Mastercard.
- At the same time, you need to have at least one Website or Landing Page to provide information and introduce and promote your business’s products and services.
Next, you proceed to create a Google Ads account and set up a payment method for your advertising account. Before running ads, you should maintain your account to increase its trust. You should use an account with high trust spending to run ads effectively.
Additionally, you can use Optimal Agency’s Google Ads account rental service. You will be granted a high trust, stable Agency account with the cheapest fees on the market and many attractive incentives. With a variety of account choices, you can be completely assured that your Google Ads campaign will have the best bid when using our account.
You don’t need to worry about creating and managing advertising campaigns or adding tags. You just send detailed information about the campaign and advertising budget. Optimal Agency’s team of experts will help your Google Ads campaigns work 100% (Camp active). Every day, a detailed report on the status of your advertising campaign will be sent to you. You can use this data to compare your business’s business activities and evaluate advertising effectiveness.
When using our service, a team of experts will always accompany you and support you 24/7. Censor keywords and advertising content and edit accordingly so that the advertising campaign works best and gets the most results. We also help advise on content, optimize advertising, and cloak VPCS links with the safest and most effective link-cloaking system,… For more details about the service, contact the hotline: +84819004282
Detailed steps to deploy a Google Ads Search campaign
After you have enough advertising resources, you can begin the steps to deploy a Google Search advertising campaign as follows:
Visit: https://ads.google.com/ then log in to your Google advertising account. Next, select the + icon and select New Campaign to create a new advertising campaign. Next, select the Create campaign without goals box.
Then, select the advertising campaign type as Search. You can choose the goal you want to achieve from this campaign according to the 3 tick boxes below. However, this tick is not required so you can skip it. Next, click Continue to move to the next step.
You proceed to install a Google Search advertising campaign by naming the campaign and unchecking the Search Network and Display Network boxes. Click on Show more settings to set the start and end date of the campaign or you can choose the time frame to run the ad during the day.
In the targeting section, select the location where your target audience is operating and select the language that your target audience uses. You can target the target audience according to the criteria: age, gender, and interests,…
In the Budget and Bid setting section for ads, you can set the average daily budget spent for the campaign. You should not set your daily budget too high compared to your monthly budget. Google recommends that you determine your monthly budget in advance and then divide it up to determine your daily budget.
You should choose the bid strategy: Maximize Click, Maximize Conversion, Target CPA,… Beginners who are just starting and have not yet set up conversions should choose the Manual CPC bid strategy so Google’s Learning Machine has time to learn and analyze conversion data first.
Additionally, you can add appropriate extensions that can help increase campaign effectiveness (optional). Next, click Save and Continue to move to the next step.
When setting up an ad group, name the ad group and include a keyword group related to the topic that is running ads in the request box.
To create a keyword set, set up different keyword types by entering 1 word or phrase per line. At the same, use match types including broad match, broad edit match, phrase match, and exact match. The number of keywords in a group should be 10-35 keywords, ensuring the level of relevance between keywords. Or you can use keyword research and suggestion tools: Keywordtool.io, Google Analytics,…
Once completed, click Save and Continue to move on to creating a search ad template on Google. When creating Google Search ads, you need to pay attention to the following issues:
- Each ad will have 3 titles, and the titles are apart by commas (|), the number of characters in each title must not exceed 30 characters, and headline 1 must contain the keyword. When writing a title for an ad, you need to show content that attracts users’ attention.
- The Ad Description section will include 2 lines of description text, the maximum number of characters in each description line is 90 characters. Description line 1 should contain keywords, and Description line 2 will have a call to action (Learn now, See now, or See more).
- The landing page link is below the headline in the ad. When users click on the ad, they will be redirected to a website with the URL address as shown in the ad. After clicking the displayed URL will let users know which website they are redirected to.
- The display path is the part behind the main domain that the advertiser wants to display to users in each different ad model. There are 2 paths displayed, and each path will contain a maximum of 15 characters.
- If you want to add advertising utilities, add utilities that help customers better understand your business’s products, services, and promotions: calls, website links, offers, applications, price, and location,…
After completing the ad form, click Save and Continue. Then, you select the Post button to publish the Google Ads Search campaign.
You can check the newly created campaign to check and add information in the Settings section in the left menu bar (if necessary).
With specific instructions on how to create a Google Search advertising campaign, you know how to deploy one of Google’s most popular types of advertising. Hopefully, you can apply it successfully and achieve the most results!
Please see more:
- How much does Google Ads cost?
- How to run Google local services ads
- How to run Google ads effectively
Frequently asked questions
Adrank or Google advertising ranking score is the factor that determines whether your business can reach and connect with potential customers or not. Therefore, you need to find a way to increase this index using one of the following two methods:
Increasing the ad bid for a campaign causes advertising costs to increase. However, you can think of the second option, which is to optimize the quality score on the advertising landing page to optimize the advertising budget.
In addition to increasing bids, you should focus on increasing the quality score of your ads on Google. By optimizing the SEO standard landing page, ensure that the Google Ads ad template is attractive and attractive (title contains keywords, a promotion program, and a brief description,…)
With search ads on Google, there will be a total of 7 positions displayed on the search engine results page including the first 4 positions and the last 3 positions on the same Google page. If you click to the next pages, these 7 positions remain the same. The number of positions may be less than 7 depending on the field. These positions are all quite competitive with each other and you need to know how to optimize and adjust bids to save costs.
