As one of the most popular social networks globally, Instagram is exploited by businesses to advertise products and services. However, not everyone knows how to run ads on Instagram effectively and optimize costs. In the article, Optimal Agency experts will share useful information about this issue!
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What is Instagram advertising?
Instagram advertising is a type of paid advertising on the Instagram social network that allows businesses to reach potential customers through images, videos, or other documents. This advertising is often used to increase brand awareness, and website traffic, generate new leads,…
This type of ad is displayed in timeline updates, discovery pages, stories, etc. By running Instagram ads, you can increase your reach and increase sales. Ads on Instagram are often displayed with the word Sponsored below the account name.
Why should you run ads on Instagram?
In March 2017, more than 120 million Instagram users clicked on ads on the platform to visit a website, clicked on links, called, emailed, or sent direct messages to learn about a business. According to Instagram, more than 60% of users discover new products on the platform. More than 75% of Instagram users took action after clicking on a post. If you know how to run ads on Instagram, you can reap the following benefits:
Currently, this platform has billions of users, so if your business runs advertising on this platform, it can reach a large number of potential customers.
Instagram advertising is much more effective and cost-effective compared to other forms of advertising such as Facebook. The competition level of advertising on Instagram is not high. The platform also offers users many different ad formats.
Instagram advertising helps you expand your reach to more target audiences and increase engagement. Instagram gives you the ability to precisely target your audience. Ensure your ad is shown to people who are likely to be interested in your business’s products or services.
The social networks Facebook and Instagram are closely linked. Therefore, when you run Facebook ads, the ads can also be displayed on Instagram. This helps expand the reach of ads to more target audiences.
Unlike Facebook advertising, you need to create post content or build a Fanpage. With Instagram, you only need to create and design beautiful, eye-catching photos that make an impression along with a few headlines, prices, and hashtags to create an advertisement.
Safety and privacy on this advertising platform are maximized.
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The most popular types of Instagram ads
Before getting to how to run ads on Instagram, let’s learn about the most popular forms of advertising on this platform:
Image Ads
Image Ads are one of the most popular forms of advertising. Advertisers will use eye-catching, attractive images to promote products, services, and brands to potential customers and promote their needs. With this way of running ads, advertisers can display important advertising information in the image, such as a new product or special promotion. On the other hand, this type of advertising also allows advertisers to link directly to their website easily and purchase.
Video Advertising
Through the automatic video-playing feature when people scroll past if you run ads on Instagram with videos, you can create a strong impression and attract customers’ attention. You can use this form of advertising to introduce products, advertise promotions, and deliver appropriate advertising messages. When building this type of ad, you need to pay attention to the maximum video length of 30 seconds.
Instagram Carousel Ads
Among the forms of advertising that allow you to use multiple images or videos in posts to tell a story or convey a certain message about your business’s brand, products, and services. With this function, you can attract potential customers with images or videos with different perspectives to create curiosity and increase customer interaction. Choosing this advertising image you do not need a lot of time and money to create many posts.
Marque Ads Instagram
This is a type of advertising in which a business will use a celebrity’s account to promote its products and services. The influencer will post a post about your product or service with promotional information and a link to your business’s website.
This form of advertising will help your business reach the influencer’s followers and create interaction and connection with potential customers. Because Influencers have a large number of followers on Instagram and their followers tend to trust and interact a lot with what they post, businesses can reach new customers.
Story Ads
Instagram users have a habit of posting their images or videos right on Story. Therefore, businesses can take advantage of this to advertise on Instagram Story Ads to display ads to target audiences with interests in surfing stories. You can also share images and videos with customers. However, advertising to increase reach can only apply this form of advertising.
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Detailed instructions on how to run ads on Instagram
If you want to run ads on Instagram, you can do so in two ways: using Facebook Business Manager or using Power Editor.
Prepare before running Instagram ads
Before taking steps to run ads, you need to prepare some ingredients:
You need a Facebook Business account and a Facebook Ads account. If you want to use Power Editor, Facebook Ads is required. Next, you need to connect your Facebook Business account with your Instagram account.
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How to create Instagram ads via Facebook manager
To run Instagram ads on Facebook, you can access the Facebook Business Manager by following the link: https://business.facebook.com. Next, click on Business Settings then select Instagram Accounts then select Claim New Instagram Account. Then, enter your Instagram username and password and select Next.
Next, select the Facebook advertising account to link to this Instagram account to run ads and click Next to finish. After successfully connecting your account, go to the step of running ads.
Access Ads Manager and select Create Campaign. You can choose 1 of 4 types of advertising with Instagram including increased visits, increased purchase rate, increased app installs, and increased video views. Please choose the type of advertising that best suits your purposes.
Now set up your budget and ad targeting. Next, select Choose Ads to adjust the content and images displayed. Select Add Image to download the image, then scroll down and select Place Order and wait for ad approval from a few hours to 2 days.
Create Instagram ads with Power Editor
In addition to following the instructions on how to run ads on Instagram above, you can also follow this method of running ads. Accessing Facebook Ads Manager and selecting Power Editor in the upper horizontal bar. Next, select Create campaign and name the campaign.
In the Buying type section, select Auction and then select Click to Website in the Objective section. Next, choose to create and name each ad group, then select Create and choose 1 of 4 ad types in the Placement section. Next, set your budget and ad targeting. Select Review Change to review the changes and select Continue then wait for ad approval from a few hours to 2 days.
The secret to running effective Instagram ads
You not only need to know how to run ads on Instagram but also need to pay attention to the following issues to deploy a campaign to achieve the best results.
Create impressive, attractive ads
The factor that attracts and impresses target customers with Instagram advertising is the advertising content. When designing image ads, it need to be eye-catching, while video ads need to be vivid and realistic. In particular, you need to focus on the purpose you want customers to pay attention to in your advertising. Focus on an element in your content that helps you convey a message to your target customers.
Advertising is natural
When customers browse Instagram and see a Post that looks like an advertisement, they will immediately scroll past it. You not only need to create very attractive ads but also make sure the ads appear natural. Create an ad like other Instagram posts and incorporate real context and stories to increase the authenticity of the ad and make it easier to reach customers. At the same time, it hits the psychology and desires of customers.
Identify the correct target audience
Instagram has a connection with Facebook so you can identify the portrait of your target audience. You can use Facebook data according to the following criteria: interests, habits, behavior, demographics, etc. Use Facebook tools so that your ads are displayed to the right target audience.
Test Instagram ads
You can run test video ads to promote your business’s brand and products. Or run a test of many types of ads to find the type of ad that best suits your business and increase your budget.
Use Social Listening tools
This is a tool that helps you know how customers and the community evaluate your business’s brand, products, and services on social networks. This makes the advertising process on Instagram easier and more effective.
Understanding how to run ads on Instagram is extremely necessary if you want to grow your business on this platform. Use Instagram’s advertising tools and forms to deploy campaigns that achieve the highest efficiency!
Please see more:
- How to stop ads on Facebook simply and effectively
- How to create a Facebook ad detail?
- Instructions on how to see audience overlap Facebook ads
Frequently asked questions
Each advertising platform will have its outstanding advantages and if you should only choose 1 of 2 to run an advertising campaign, it will be easy to measure the results. If Facebook has a larger number of users, your ability to reach customers will be better. Facebook offers many forms of advertising that give you many ways to advertise to customers.
As for Instagram, this platform will be suitable for people who like to view photos. Therefore, your ad having eye-catching and attractive images will be an outstanding advantage. The competition of this platform compared to Facebook is not high. When running the same advertising campaign with Facebook and Instagram, the Instagram platform will reach more people.
One of the reasons why Instagram ads are rejected include: the account is not set up properly, the ad content violates Instagram’s guidelines (illegal ads,…) or the ad format Ads are not supported on Instagram,… Sometimes just a small error appearing in an ad will cause the ad to not display or the ad campaign needs to adjust something and it can be completely fixed.
