One of the forms of advertising chosen by many businesses to promote products and services and build and develop brands is YouTube ads. Beginners often have difficulty implementing advertising campaigns on YouTube. In the article, Optimal Agency experts will share useful information on how to run YouTube ads in a detailed, easy-to-implement. Please refer to it now!
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What are YouTube ads?
An online advertising service provided by Google is displayed on YouTube. If businesses want promotional videos introducing products and services to appear, they must pay a fee to Google.
For YouTube ads to display, you need to insert a video on YouTube and this ad will appear in the beginning, middle, or end of the video. In addition to appearing on YouTube videos such as in the top right corner of the screen or right in the video; YouTube ads are displayed in many other locations on YouTube’s interface with formats: text, images, banners,…
Advertising on YouTube will often be calculated based on clicks and impressions. The cost will depend on the form of advertising you choose. However, this is one of the types of advertising with reasonable costs. Not only does it bring high reach, but it also helps target outreach to the right potential customers.
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Why should you run ads on YouTube?
Huge reach
With billions of users and more than 6 billion hours of watching videos on YouTube, half of these videos come from mobile devices. Businesses can reach many target customers if they know how to run YouTube ads. Convey messages about your products and services to millions of potential customers. Not only does it help increase reach, but this advertising channel also helps businesses promote their brands visually, and vividly, attract viewers.
Reach the right target audience
Through YouTube advertising, businesses can accurately reach target audiences based on the following criteria: age, interests, demographics, and behavior. YouTube also allows you to reach more specific viewers. At the same time, reach and find potential customers easily. Especially those who are searching and interested in the products and services you provide.
Suitable for all budget sizes
Regardless of the size and financial resources of your business, you can run ads on YouTube. However, you need to ensure the budget is at a minimum level according to YouTube’s policy for advertising to work effectively and quickly.
YouTube is not only an effective advertising channel but also cost-effective. You won’t need to pay for viewers who skip the ad or see the ad in the first 5 seconds. You are only charged when the user is interested, watches at least 30 seconds, or watches the entire advertising video on YouTube.
Flexible, low risk
YouTube ads allow you to flexibly customize when proactive during ad runtime. Turn on/off ads quickly, easily stop, and adjust goals when errors occur.
Detailed and accurate measurements
YouTube Analytics tool helps you easily track ads and provide complete, detailed advertising results. With metrics including number of impressions, ad click rate, cost per impression, time viewers skip ads, conversion rate,…
Popular forms of YouTube advertising
Before getting to how to run YouTube ads, let’s learn about common types of YouTube ads. At present, there are types of YouTube advertising including:
In-stream ads
In-stream ads on YouTube that can be skipped after 5 seconds. However, businesses will need to pay when users have watched 30 seconds or the entire video of your advertisement or interacted with the ad.
This type of ad is used when you want video content to appear before, during, or after videos accompanied by a brand banner in the top right corner on Youtube. It also appears on websites and apps running on Google video partners.
Includes Skippable in-stream ads and TrueView ads. This form of advertising is suitable for the following goals: increasing brand awareness, reaching target customers, increasing conversions, increasing views, and building a personal or business YouTube channel.
Non-skippable in-stream Ads
Non-skippable in-stream ads are similar to in-stream ads, but the biggest difference is that there is no Skip Ad button. These ads will appear at the beginning, middle, or end of the video. Unlike other formats, they cannot be skipped and the viewer must watch the entire video.
The length of an advertising video can be shorter or longer than 15 seconds, so you need to make sure the message is clear, concise, and attractive. This form of advertising will target the following goals: increase brand awareness, optimize display, increase reach,… suitable for businesses.
Bumper Ads
Among the forms of advertising on YouTube that cannot be ignored, suitable for large brand recognition campaigns and the content will only be complete in 6 seconds of advertising. Viewers will need to watch the 6s ad and then the YouTube video will automatically play afterward.
Businesses should take advantage of these 6 seconds to attract viewers’ attention and convey their brand quickly and effectively. Because of time constraints, this type of advertising is often used to enhance product launches and promotions.
In – Display Ads
A YouTube ad is displayed as an image that appears on the right side of the video in the video suggestion list. When creating ads, you need to ensure they stand out, are eye-catching, and attract users. Businesses only need to pay fees when viewers click on the ad.
YouTube Masthead
YouTube Masthead is a form of advertising on YouTube to increase reach and awareness through a special position on the top of the YouTube page. This type of advertising will be suitable for campaigns that aim to increase brand awareness, impressions, and video views (25%, 50%, 75%, 100%), clicks to the website, clicks on the video, and clicks to the YouTube channel.
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How to run YouTube ads effectively
What to prepare when running ads on Youtube
Running YouTube ads is quite complicated and requires the performer to have high professional qualifications and many years of experience in the profession. To run YouTube ads effectively, you need to prepare the following ingredients: a Google Ads account, Visa/Mastercard, YouTube channel,…
Create a Google Ads advertising account
You need to create a Google advertising account if you want to run YouTube channel ads. Because YouTube is operated by Google. For those who do not have a Google account, please visit: https://accounts.google.com/signup to create an account. Enter all information then click Next and click I agree to complete creating the account.
Next, you need to add a payment method to your Google Ads account by visiting: https://adwords.google.com/ and then clicking the Get Started button. Next, enter the Gmail information you just registered with your website name and click Continue. You choose the appropriate payment method for Google Ads. Please select Visa/Mastercard: enter payment card number, card expiration date, CVC, and cardholder name. Then you tick the box: “I agree to the Adwords terms” then click the Finish button and create the ad.
Link YouTube channel and Google advertising account
After you have a Google Ads account, link it to the YouTube channel you want to run ads on. Access the Google Ads page by clicking the Settings button in the upper right corner and selecting Linked Accounts. You find and select YouTube then click the Details button click the Add channel button and paste the URL of the YouTube channel.
Next, click I own this channel if you are the channel owner and then select the Enter Youtube button. Then all Youtube channels will be displayed in your account. Please select the YouTube channel you want to advertise and select OK. Next, name your Google Ads account and click Finish.
Instructions on how to run YouTube ads effectively
Regarding how to deploy a YouTube Ads campaign, you access your Google Ads account select Campaigns, click the blue (+) icon, and then click New Campaign. When the screen redirects to the campaign setup window, select Create a campaign without goal instructions.
Here, Google will give you 5 options: search, display, shopping, video, global application, then select video. Next, proceed to set up detailed information for your campaign: name the campaign, set the budget, and choose a running schedule for the YouTube advertising campaign. You can choose 1 of 2 bidding strategies: Maximum CPV or Maximum CPM.
Next, go to the Network section and choose a display location for your ad including search results on YouTube, and videos on YouTube with partners on Display Network. Next, choose the language and geographic location of your potential customers. You can limit the visibility of your ads by selecting the Inventory section to allow ads on content that matches your brand.
In the next step, you target your audience based on demographic criteria. You can optimize your audience reach by choosing your target market through the options Google provides. Next, enter your target keywords in the keyword box and choose topics related to your ad. Then, choose an advertising location that matches your campaign goals.
Then, enter related keywords to search for your advertising video. You need to ensure to upload the video to your YouTube channel first. You can choose the advertising video format and set the available advertising campaign options. You need to add a URL, a call to action, and a title. Now press the Save and Continue button and then click Continue to campaign to complete setting up the YouTube channel advertising campaign.
Note that when choosing advertising videos, ensure the video is attractive and attractive and do not advertise videos that are too long. Make sure your video content highlights the value of the product your business wants to promote on YouTube.
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Optimal has guided you on how to run YouTube ads in detail and effectively. Hopefully, this information will be useful to you and help you deploy successful YouTube ad campaigns and achieve good results!
Please see more:
- How to test Google Adwords conversion tracking exactly?
- Google AdWords keyword match types and how to choose
- How to create a Google Ads automated bidding strategies?
Frequently asked questions
When you first start running YouTube ads, you need to determine your main goal, from which you will have advertising performance indicators to pay attention, including:
Impressions
Video views: A person watched 30 seconds of your video ad, or watched the entire length of your video if it was shorter than 30 seconds, or engaged with your video
View rate: is the number of views your ad received divided by the number of impressions, measuring the percentage of people who viewed your video after they first looked at the thumbnail or video
Cost per video view
Total views acquired through the ad: This is the conversion from an audience viewing the ad. Then watch other videos on your Youtube channel with metrics within 7 days.
Creating an advertising video is just the first step, and for the ad to run and be displayed on YouTube, the business needs to be reviewed and accepted by the advertising platform. The following are the reasons why YouTube ads are rejected:
The promotional video has an incorrect format according to the requirements
An error occurred with the video while playing
Video content is not related to advertising products
Unclear advertising content: intentionally misspelling to circumvent advertising laws, wrong font, use of special characters, incorrect capitalization, entering phone numbers in advertising text and images blurred ads contain text that is difficult to read, the wrong size, etc.
Promotional videos are low quality, contain text that is difficult to read, or contain content that is pornographic, shocking, or violates copyright.
