Not only is Facebook a social network with billions of users, but Facebook is also a leading channel for promoting products and services and reaching target customers chosen by businesses. However, how to deploy successful Facebook ad campaigns with high conversion rates and increased sales. In the article, Optimal Experts will reveal effective tricks for running Facebook ads. Let’s follow along now!
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Types of advertising on Facebook
Basic Facebook Ads advertising
This is a type of advertisement that appears in the right column of Facebook Newsfeed. The ad will include a headline of 25 characters, a short description of up to 90 characters, and an attractive image with dimensions of 100×72 pixels.
The landing page of the ad type will be your Fanpage, website or any application. When creating this ad, you need to target customer clicks on the ad with an illustration and brief introduction. Test ads with many different content and images to evaluate effectiveness.
Sponsored Stories Ads
This sponsored ad will appear on the right or center of the Newsfeed. Includes 1 image and description automatically taken from Fanpage or 1 post on Fanpage. Users can directly like Fanpage, comment or share right on your ad form.
Post suggested ads
This is a form of Facebook post advertising that only displays the Newsfeed with 1 photo and text automatically taken from a post on Fanpage.
What do you need to prepare to run Facebook Ads?
Before getting to the tips for running effective Facebook ads, let’s learn about the ingredients needed to deploy a Facebook Ads campaign. To run ads on Facebook, you need to prepare: an advertising account, Visa/Mastercard, Fanpage,… Besides, you need to reset the device, operating system, and network IP to ensure the upload process. Camp went smoothly and didn’t encounter any errors. You can use additional software: VPS, Ads Power,… to maintain the stability of the network IP. In addition, if you deploy conversion ads, you will need to create a Landing Page create a Facebook Pixel code attach it to the sales website, and then share it back to your advertising account.
Fanpage
If you want to run professional and long-term Facebook ads, you need a Fanpage. When building a Fanpage to run ads, you need to pay attention to fully updating information, and plan to post regularly with useful, quality content. Because the results of the advertising campaign will be directly affected by the quality of the Fanpage. Therefore, take the time to build and care for content on your Fanpage before implementing any Facebook Ads campaign.
Facebook advertising account
Besides Fanpage, an advertising account is one of the necessary factors when running Facebook ads. For a Facebook Ads account, you should choose an account with high trust and have completed the ad camp setup process quickly. On the other hand, you need to prepare a backup account system in case the account is disabled and have a timely replacement account.
If you want a quality advertising account, rent a Facebook Ads account from Optimal Agency. You will be granted a high-trust, stable Facebook Ads Agency account that has run many difficult products. Using our advertising account, you can deploy Facebook ad campaigns with large budgets. You are completely proactive in creating and managing campaigns. We will help you overcome the difficulties of implementing violation campaigns.
Proud to be a senior partner of Facebook, we have a huge and diverse source of accounts to meet all customers’ needs. All advertising accounts are carefully censored before being issued to customers, so quality is guaranteed: campaign approval, strong spent, fast ad approval, best bids, rarely locked,… When you rent an Optimal advertising account, you don’t need to worry about adding a payment card.
Using our service, you will be accompanied and supported 24/7 by experts. Set up a free account, set up a camp (if needed), cloak policy violation links, consult on content, optimize advertising, support genuine Page levels at extremely preferential prices, and handle all issues related to should you run facebook ads according to time frames,… For details about the service and to receive good news at the best price, contact the hotline: +84819004282!
Tricks for running Facebook ads
Choose the right advertising objective
When implementing any type of advertising on Facebook, it must aim for a certain purpose. It can be the number of interactions, the number of visitors to the page, the number of clicks to purchase, the number of downloads and installations of applications,… For each advertising goal you want to achieve, there will be different ways of conducting advertising. You should identify a target KPI as a specific number (in terms of sales, interactions, traffic,…) you want to achieve. From there, we provide criteria for allocating the budget to deploy effective Facebook ad campaigns.
Target your audience accurately
Each product and service targets a certain target customer segment. One of the tips for running effective Facebook ads is that you need to research potential customers carefully . Thereby planning advertising, sketching customer portraits, and targeting the right target audience. You can target broadly or in detail through demographic factors (age, gender, behavior,…). Accurate targeting will increase your ability to optimize conversion rates to help you achieve the best results.
Always comply with Facebook policies
You need to follow the rules if you want to win, and the same goes for running ads on Facebook. Ensure you fully comply with the provisions of Facebook’s policies. Do not use prohibited words in advertising content, do not use sensitive images, or violate brand copyright,… Complying with Facebook’s advertising policies will help your ad be approved quickly and is a decisive factor in the success of a Facebook Ads campaign.
Create engaging content
This is one of the factors that advertisers need to consider when running ads on Facebook. Your advertising content not only needs to comply with policies, convey useful information, and promote your business’s products and brand.
You need to make sure the advertising content is concise, and easy to understand but still shows creativity. The words are appropriate and need to hit the target customer’s psychology and don’t forget to add a call to action in the advertising content. Update new trends to create quality, attractive advertising content.
Use eye-catching, vivid images
The factor that attracts the attention of target customers and urges them to click on the ad to continue viewing is a beautiful image. The trick to running Facebook ads is to invest in designing clear advertising images that highlight the content that needs to be conveyed.
You should refer to many different models to choose harmonious, and trendy colors, creating curiosity and attracting users’ attention. Besides, you can use short videos to describe details so customers can easily visualize the product or service.
Run ads on posts with a lot of interactions
If you decide to run ads using posts available on Fanpage, choose posts with high interaction rates. This helps ads have more interactions, increase the rate of reaching target customers, and optimize costs effectively. You should let the article have natural interaction on Fanpage for a few days before running ads.
Do not turn advertising campaigns on and off continuously
You can turn ads on/off based on data from the target customer research process through factors: interests, behavior, and age,… However, continuously turning ads on and off will not measure the effectiveness of Facebook ad campaigns on business activities. Furthermore, this also makes Facebook consider it an unusual action and may disable your ads and account.
Choose the golden time frame to run ads
If you run Facebook ads during hours with many visitors, you can reach a large number of target customers, increase interaction, and high conversion rates. To choose an effective golden hour to run advertising, you need to research the characteristics and access behavior of the target audience. This is one of the tips for running effective Facebook ads that you need to know.
Test many ad samples
Instead of focusing your budget on one type of advertising, divide the budget equally for each ad model. You should split your campaign to perform A/B testing to see which ad groups or ad types are most effective. Thereby determining which way to run ads is most suitable and cost-optimized for running Facebook ads. Once you have determined the best-performing ad group or ad to increase advertising effectiveness.
Monitor advertising results regularly
During the advertising process, don’t forget to monitor and analyze the indicators in the report to evaluate whether your advertising is working effectively. The data you collect will be the basis for effective advertising optimization measures. The Facebook Ads Report tool will send detailed reports of parameters for you to easily monitor.
Through the Facebook advertising tips we shared above, we have helped you gain more useful knowledge. Hopefully, you can apply useful content to deploy successful and highly effective Facebook ad campaigns.
Please see more:
- How to run effective Facebook ads and optimized in 2024?
- Instruct how to pay for running ads on facebook?
- Top 8 free Facebook advertising software free, best
Frequently asked questions
If your advertising account is new, you should not run Facebook ads with a budget that is too high. Start implementing your Facebook Ads campaign with a low budget first. When advertising becomes stable, you can increase your budget to a higher level. However, it is necessary to ensure that the budget is not increased to an excessive level and that the increase does not exceed 15%/day.
The advertising account requires some spending to get the ads delivered to your chosen target audience. If your ad is approved but there is still money in your account after a few days of setting up the Facebook Ads campaign. Please check and handle as follows:
Check whether the amount of text in the ad exceeds Facebook’s regulations. If so, please edit accordingly.
Or because you bid too low compared to the prescribed level, the ad is not delivered. Then you should increase your bid and it is best to choose an automatic bid strategy if you are just starting.
You can try expanding and changing your ad targeting criteria.
Consider whether the advertising content is attractive, attractive, and suitable for the target audience.
Additionally, you can appeal directly to Facebook if the ad doesn’t pay off.
