Testing ads is one of the important steps in the process of implementing a Facebook Ads campaign. Many advertisers have tested but did not achieve the desired results. In the article below, Optimal Agency experts will share useful information on how to test Facebook ads effectively. Please follow the article below now!
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What is Facebook advertising testing?
Split Testing or A/B Testing is the process of running multiple Facebook ad samples at the current time to compare, contrast, and find the ad model with the best results. These ad samples can be different in terms of content, target audience, title, etc. Running a Facebook ad test means you change the input factors to see the results.
For example, after researching two target groups, advertising is feasible. However, you don’t know which target group will be more effective. Then you create 2 similar ads with different audiences. Run two ads in parallel to determine which one has the better response, then choose that one.
The principle of doing A/B Testing is to test how the input factors affect the output results. Change the factors that need to be tested and keep the other factors unchanged. Test experimental ad versions at a certain time to get accurate results.
When running ads on Facebook, you will not know which ad model or target audience group is best. Performing A/B Testing in advertising will help you deploy effective Facebook ad campaigns. An effective way to test Facebook ads is to perform A/B Testing to optimize the following factors:
- Ad content (title, text, images)
- Target, target audience according to criteria: geographical location, age, gender, interests, behavior, demographics,…
- Ad display location (computer, mobile device)
- Ad run time.
Benefits when testing Facebook ads
Reasons you should perform A/B Testing while implementing a Facebook advertising campaign include:
Facebook has a diverse customer base, so it is difficult to predict and capture user tastes and behaviors. Through testing ads, you will know what your target customers need. What factors attract you to come up with effective advertising optimization solutions? When ads are optimized, the cost per ad click will decrease.
If you don’t know your customers’ interests and behaviors on Facebook, it can easily lead to a waste of budget, effort, and time. Then A/B Testing will be effective in minimizing advertising risks. By testing ads, you can find the best ad model with the right audience group to achieve high efficiency for your Facebook Ads campaign.
Instructions on how to test Facebook ads effectively
When performing A/B Testing, you need to determine the advertising testing goal to determine the audience you need to test. The process of testing Facebook ads that you need to understand is setting up and choosing the content to run the test. Including text content, target audience, or test ad run time. Next, allocate appropriate testing budget and advertising time. Then run test ads and monitor and evaluate effectiveness.
Test products running ads
Not all products and services can do business and run ads on Facebook. Therefore, you run test ads to determine and evaluate whether your product attracts target customers.
You should take the time to run tests and find suitable products to run Facebook ads. By creating many different advertising campaigns on Facebook. For each campaign, you should run advertising for one product and divide the budget into small pieces to test. After testing, monitoring, and evaluating, you can choose the right product.
Test content
Advertising content is a factor that you need to pay attention to when testing effective Facebook ads. Because this is an important factor that helps attract customers to click on ads, and retain and motivate them to act and interact. Content includes elements: text, video, images,… and you can change them in the Ad Settings section.
If you test advertising content, you should only test 2-3 samples of content to avoid disruption and cost. First, to test the text, keep the image intact and change the text content (title, ad writing,…). If you test an ad image, keep the text the same and only change the image. You can test images and videos or gifs. By changing the shooting angle and the way the product is photographed to see which images customers like.
When running test advertising content, keep the customer target and budget of all ad groups in the same campaign the same.
>>>Click now: Terminology in running Facebook ads
Test target
After testing product advertising and suitable content, proceed to test the target. The factors that you need to consider when testing ads are: age, location, gender, interests, behavior, device, time,…
First, test your ads by age. For example, your target audience is between the ages of 18 – 30 years old. To optimize costs, you should shrink this object by dividing the object group into smaller groups based on the budget for testing. Then run Ads and measure effectiveness to see which age group interacts with ads and makes the most purchases, then focus on that age group and keep the remaining factors unchanged.
Next, test ads based on interests and behavior. For example, you sell products for women, and you want to know which of your customers’ preferences are most likely to interact with your ads and make purchases. You can run ads targeting target groups with specific interests to track and measure effectiveness. Depending on your budget, you can test more target groups.
Next, you can test ads on the device customers use to surf Facebook. You can create 2 more groups of ad sets, one running on computers and one running on mobile devices.
If you want to test advertising by geographical location, list the places where you buy the most products and target them there. Regarding the test ad run time, each target group will have a different purchasing time frame. You need to research your customers and view advertising results reports to know what hours your customers interact with your ads. From there, schedule ads to run at that time frame to help increase efficiency and optimize costs.
In addition, you can run test ads with display positions on Facebook, Audience Network, Instagram, and Messenger platforms. Then use those results to determine where to allocate your advertising budget appropriately.
If you want to deploy effective Facebook Ads campaigns and test ads to get the most accurate results, rent an advertising account from Optimal Agency. Then you will get a quality, high trust, and stable Facebook Ads Agency account with the best fees on the market and many attractive incentives. Experts will always accompany and support you 24/7: throughout the account rental process. Account setup, policy violation link cloaking, content consulting, advertising optimization,…
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Notes when testing Facebook ads
Not only do you need to understand how to test Facebook ads effectively, but you also need to pay attention to the following issues to get the best results for your Facebook Ads campaign:
- Regarding the order of running test ads on Facebook, it is testing the content first, then testing the target audience, then the display location, and finally the display time.
- You should only test each ad element once to measure results accurately. Specifically, if testing content, only change the content and other factors remain the same.
- Spend 10 – 15% of your advertising campaign budget to run tests. Each time you test, you should run ads with an appropriate budget.
- When performing A/B Testing in Facebook ads, you should test within 24 hours. You can stop running test ads if the reach is greater than 3000 or runs for 24 hours. Measurement conditions are likes, comments, costs/interactions…
- You should have a specific plan when testing ads from 2 or more test subjects.
If you know how to test Facebook ads effectively, you can find delicious products, and attractive advertising content and accurately target the target audience. Thereby, we can deploy successful Facebook ad campaigns and reap many good results.
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Frequently asked questions
The answer is no because then ad groups in the same campaign will compete with each other to be displayed. Therefore, you should test ad groups with different targets or run multiple campaigns on multiple accounts to evaluate effectiveness.
You should only spend 30 – 50% of your campaign budget for testing. For each element when running ads on Facebook, it should run for 24 hours before stopping to measure. Factors that measure the level of interaction with advertising when testing is that you need to pay attention to likes, comments, and cost per interaction. When testing ads, there needs to be consistency.
