For Facebook ads, images play a role important factor in attracting target customers to click on the ad. If a business wants to convey a message about its brand or product, it needs to ensure that the advertising image is displayed of high quality. What is the standard Facebook ad post image size? To get the answer, Optimal Agency experts will share useful information in the following article.
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Why is Facebook ad image size important?
When an advertisement is displayed to users, the first factor that attracts them is the image with standard size, sharpness, and beautiful design. Advertising images with standard sizes displayed in full will help businesses convey all messages about products, services, and brands to target customers.
Images are an important factor contributing to the success of Facebook Ads campaigns. An ad image with a beautiful design and standard Facebook post ad image size will help increase interaction and conversion rate while optimizing advertising costs by 30 – 70%. Furthermore, this also creates professionalism among target customers, increasing accessibility and virality to customers quickly.
Advertising with beautiful images also creates a difference from competitors and makes a strong impression on the target audience. If you design a beautiful advertising image with the correct size and capacity, the information on the image will be fully displayed. At the same time, minimize the situation of images being distorted, blurry, or too large on other devices.
Standard Facebook post ad image sizes
Size 4 squares
Please select this image size if you want the ad image to appear in the article when displayed to potential customers. With a 4 square layout, the standard size of the first 4 images is 900×900 Pixels. Subsequent images can be of any size you want but need to ensure the images are vivid and attract users to interact.
This is considered the standard size, so if you design an image according to this size, it is guaranteed that the frame will be clear, vivid, and have a beautiful layout.
Image size: 1 horizontal image and 3 images below
If you want to create a Facebook advertising article that includes 1 horizontal image and 3 lower images with standard sizes. The horizontal image will have a standard size of 900 x 603 pixels, and the standard size of the 3 images below will be 900 x 900 pixels. As for the remaining images, you can take images of any size.
Advertising image size with 1 vertical image and 3 small images next to it
It is a beautiful set commonly used by businesses when running advertisements. With this standard Facebook post ad image size, the vertical image will have a standard size of 598 x 900 pixels, and the 3 side images will have a size of 900 x 900 pixels. For the remaining images, you can choose any size.
Advertising image size with 1 vertical image and 2 small images
With this layout, you can only use 3 ad images. For Facebook ad images to display with this layout, you need to adjust the image size as follows:
The vertical image has a standard size of 448×900 Pixels, and the 2 small images on the right will have a standard size of 900×900 Pixels.
Advertising image size with 1 horizontal image and 2 small images
In case you want the image in the promotional article to display with this layout, you need to ensure the horizontal image size is 900×452 pixels and the 2 images below are 900×900 pixels.
Advertising image with 3 equal horizontal images
If you want the images in your promotional article to display in this layout, you need to choose the standard image size for 3 images which is 900×900 pixels.
Image size with equal horizontal layout of 2 images
The standard Facebook post ad image size for this layout for 2 images in an ad post is 9000×452 pixels.
Advertising photo with 2 vertical images layout
In case you do not want 2 images displayed in a horizontal layout, choose a vertical layout. The standard advertising image size for 2 images is 900 x 900 pixels.
Image size with equal horizontal layout of 2 images
The standard Facebook post ad image size for this layout for 2 images in an ad post is 9000×452 pixels.
Advertising photo with 2 vertical images layout
In case you do not want 2 images displayed in a horizontal layout, choose a vertical layout. The standard advertising image size for 2 images is 900 x 900 pixels.
Advertising image size for 1 single image
If you don’t want too many Facebook ad images to appear in the article at the same time, you can choose just one image. However, it is necessary to choose the appropriate size so that the advertising image is displayed in the simplest, most beautiful, most vivid, and most attractive way. Then, you can choose one of two ad image sizes: 900 x 900 pixels or 1200×900 pixels.
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Facebook Ads image size according to advertising forms
In addition to choosing the standard Facebook ad post image size, you can design the ad image to suit the type of advertising you deploy as follows:
Facebook Feed Ads
Facebook Feed Ads is known as Facebook’s most popular and simplest form of advertising. With this type of advertising, you need to pay attention to image parameters including:
- The recommended standard photo size is 1200×628 pixels.
- The horizontal and vertical width of the image is at least 600 pixels.
- The recommended ad aspect ratio is between 9:16 and 16:9
Facebook Carousel Ads
Facebook Carousel Ads is one of the advertising formats to introduce a business’s brand, products, and services with many images or videos. To create carousel ads with attractive, engaging content and eye-catching images, you need to pay attention to the following:
- Recommended image size: at least 1080 x 1080 pixels.
- Minimum width and height 600 pixels
- Minimum 2 tags and maximum 10 tags per Carousel ad.
- Recommended aspect ratio is 1:1.
- Maximum image size 30MB
- Recommended image formats are JPG and PNG
Facebook Instant Articles Ads
It is a form of instant post advertising that allows quick content loading and interaction through the Facebook application. Advertisers can place ads in articles. Recommended ad image sizes are:
- The recommended image size is 1,200 x 1,200 pixels.
- The horizontal and vertical dimensions of the image are at least 600 pixels
- The suggested aspect ratio was set between 9:16 and 16:9 but cropped to 1.91:1 with linking.
- Recommended image formats are JPG and PNG.
Facebook Marketplace Ads
The marketplace is considered a centralized place for shopping activities of items for all Facebook users. However, product advertisements will also appear on this platform. Recommended ad formats are:
- The recommended standard size is 1,200 * 628 pixels.
- The horizontal and vertical dimensions of the image are at least 600 pixels
- The suggested aspect ratio was set between 9:16 and 16:9 but cropped to 1.91:1 with linking.
- Recommended image formats are JPG and PNG.
Advertise your collection on Facebook
Including instant experience ads allows cover photos and videos to appear on the ad to showcase certain products. On the other hand, when users click on a full-screen ad, they will be taken to an instant experience to learn more about the brand. Technical specifications of the advertisement include:
- Minimum width and height are 600 pixels.
- Recommended aspect ratio is 1:1 for square and 16:9 for landscape.
- Maximum image size 30MB.
- Recommended image formats are JPG and PNG.
Facebook Stories Ads
For the advertising format, the technical specifications are as follows:
- Recommended image size: 1080 x 1920 (but keep your text within 1080 x 1420)
- The image aspect ratio is from 1.91 to 9:16
- Accepted image file types are .jpg or .png
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Note when using Facebook advertising images
Not only do you understand the standard Facebook ad post image size, but you also need to pay attention to the following issues when designing and using ad images:
- Ensure the ad image size is correct.
- Do not use sensitive or violent images in ads.
- The proportion of text in advertising images should not exceed 20%.
- If you run ads on a desktop with Facebook’s new interface, you should only use 1 – 4 photos. If you run ads on mobile devices, use 5 or more images.
- If you want the advertising image to be sharp when posted, multiply it by 2 (to 1800 x 1800 pixels) and save it as “.png”.
- To design beautiful advertising images that attract target customers, you can apply the rule of 1/3 to help balance the Facebook ad image. Divide the photo into 9 equal parts, then place the main object of the advertisement at the contacts.
- Don’t forget to choose and combine colors harmoniously and reasonably, and don’t use too many different fonts so that the message becomes clear and attracts the viewer’s attention.
Understanding and mastering standard Facebook ad post image sizes helps you create outstanding ads that attract your target audience. Hopefully, with the detailed information shared above, you can apply it successfully.
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Frequently asked questions
Depending on each post type, you need to choose the appropriate size. Some popular Facebook posting types include:
With vertical rectangular images, you should maintain the size of 900×1200 pixels. As for square images, the ideal size is 900×900 pixels. Rectangular images should be sized at 1200×900 pixels.
The image format is jpg or png, the image ratio is from 16:9 to 19:6, and the most standard Facebook advertising banner size is 1200×628 pixels.
Besides, there are several display types including 4 squares, displaying a large horizontal image and 3 small squares below. Or you can display a large vertical shape with 3 small squares next to it.
When designing Facebook advertising photos, you should pay attention to making the square image 900×900 pixels in size. In case you want to leave the image horizontal, the standard size of the image should be 1200×600 pixels.
