Every business conducting promotional campaigns on social media needs a tool to measure and optimize the performance of the campaigns. In this article, Optimal Agency’s experts will share the TikTok advertising campaign optimization tool.
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Why should you use TikTok advertising campaign optimization tools?
Measurement and optimization tools provide data on views, likes, shares, and comments for each video. This allows businesses to better understand the interaction of potential customers. Additionally, businesses can gather information such as age, gender, behavior, and preferences of customers. With this information, businesses can formulate an effective advertising strategy on TikTok.
Through TikTok advertising campaign optimization tool, businesses can delve deep, accurately differentiate the target audience, and determine the behavior and interests of the target audience. Also, businesses can automate data collection and analysis to save time and effort. Thereby enhancing the performance of TikTok Ads campaigns and minimizing risks while optimizing advertising costs.
Based on the data collected and analyzed, businesses can tailor the most suitable advertising strategy for potential customers. TikTok advertising campaign optimization tool helps your business suggest the most effective times to run ads.
Besides, these tools also assist businesses in finding and connecting with the right target audience, optimizing conversion rates, and conducting A/B tests for ads campaigns based on real data to achieve the best performance.
Analytical and campaign optimization tools combined with TikTok’s algorithms provide predictions about future plans and market potential. By predicting sales figures, businesses can allocate advertising budgets reasonably and create advertising content that resonates with the target audience.
>>>See more: How to enable monetization button on TikTok
TikTok advertising campaign optimization tools
TikTok is known as a social platform with millions of users worldwide. According to various studies, businesses can consider using TikTok advertising campaign optimization tools that are suitable for their needs.
Brandwatch Consumer Intelligence
This tool allows businesses to research and analyze user data within TikTok ads campaigns. Through this tool, businesses can assess the performance of each TikTok Ads campaign. On the other hand, they can understand how users discover the content. This helps improve campaign effectiveness and increases the reach to the target audience.
Brand 24
Even though this is not an analytical tool, Brand 24 can be used effectively to track the usage of TikTok hashtags. Businesses can discover the number of users searching for their brand or product using hashtags, thereby increasing the reach on social media platforms.
Iconosquare
Iconosquare is a platform for managing and analyzing social media content and KOL campaigns on TikTok. If you are looking for tools to optimize TikTok ads campaigns, Iconosquare is a suitable choice.
YouCan
Integrated with AI, YouCan is a tool for managing and optimizing TikTok Ads campaigns. The data provided by this tool is highly accurate, with features such as tracking thumbnails, trends, post descriptions, and visual analysis.
Specifically, the key features of this tool are competitive analysis, configurable alerts, influencer tracking, reputation management, trend tracking, dashboards, visual analytics.
Analisa
Similar to YouCan, Analisa is supported by AI technology aimed at influencers, brand marketers, media publishers, and agents. This tool helps advertisers access raw data with key features such as demographics, campaign reporting, and content analysis.
Storyclash
This tool helps businesses monitor brands and ads campaigns of KOLs and competitors on TikTok. It is an effective method for optimizing TikTok Ads campaigns, allowing businesses to discover current trends on TikTok.
Further, this tool helps improve the effectiveness of your TikTok marketing strategy. The key features of this tool include comparing against industry competitors, reporting on influencer campaigns, and finding and mentioning brands on Tiktok.
TrendTok
TrendTok is a tool that supports influencers in tracking, identifying, and predicting TikTok trends. The information provided by this tool can be used to predict trends early. Hence, improving the effectiveness of TikTok Ads campaigns to attract a higher natural following. The key features of this tool are analyzing new trend, increasing and decreasing, suggesting personalized trend,…
Popster
Popster allows businesses to evaluate the effectiveness of posts or TikTok ads. This enables businesses to test which type of content resonates most with the target audience and evaluate performance metrics, leading to improved TikTok Ads campaigns. Moreover, notable features include post sorting, post filtering, and activity statistics with charts…
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Ways to optimize TikTok ads
Besides using tools to optimize TikTok ads campaigns, you can apply the following methods:
State target clearly
Campaigns with specific target, such as app installations or website clicks with a conversion rate of over 60%, outperform campaigns without specific goals. Clearly stating the target of TikTok Ads campaigns will help you optimize them most effectively. The primary goal is a crucial factor to evaluate the performance of a campaign that you should pay attention to.
Optimize ad content
In TikTok Ads, content is a crucial factor that attracts target customers to click on. Therefore, you need to know how to optimize your TikTok ads campaigns by complying with TikTok policies. Further, designing attractive images and videos with standard ratio. Also, you should diversify ad content while ensuring relevance to your business’s products or services. In your ad content, don’t forget to include a call-to-action to encourage customers to make purchases.
Test on different audiences
Conducting A/B tests with different target customer segments can increase conversion rates. Therefore, test with various target audiences to identify the fastest-responding audience. Use ABO to allocate budgets for different ad groups targeting specific audience segments and monitor their performance.
Deploy Remarketing campaigns
Remarketing is one of the effective methods to optimize TikTok ads. Based on data collected from previous ads campaigns, deploy remarketing campaigns targeting people who clicked on the landing page but did not make a purchase to maximize conversion rates.
Monitor Advertising Performance
While deploying TikTok Ads campaigns, closely monitor and optimize campaigns daily. Further, use the TikTok Ad Manager to closely analyze key metrics such as click-through rates, conversion rates, and cost per conversion. Use this data to identify the most effective ad groups and optimize the allocation of budgets accordingly.
Use TikTok Ads Agency accounts
If you want your ads campaigns to achieve the best results, consider renting an Agency account. If you are looking for a reliable agency providing high-quality ads resources and stable Agency account rental, choose Optimal. We are a high-level partner of TikTok with over 10 years of experience in the field of ads account rental.
Here, you will get high-quality ads accounts at the best prices with many attractive offers. We carefully check all accounts before providing to customers.
Here, we provide high-trust, stable TikTok Ads Agency accounts. Besides, the accounts are campaign approval, strong spending, fast ad approval, optimized bidding price and rarely locked. Using our accounts, you can deploy any ads at any countries that TikTok operates.
Optimal’s TikTok Ads experts will accompany and support you 24/7. We offer to cloak blackhat, setup free account, advise content, and optimize ads. Specially, we also offer 10 days of running campaigns with daily reports. For further details, contact us via hotline: +84 8 1900 4282.
Through the above information, hoped you can find the most suitable tool to deploy TikTok ads campaigns successfully and achieve best result.
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Frequently asked questions
To get TikTok Ads campaigns approved quickly, you need to pay attention to the following:
Comply with TikTok’s policies and community standards. Also, make sure that videos uploaded on the platform do not violate copyright or any other guidelines.
Videos should comply with TikTok’s ratio standards.
Currently, the platform does not support promotional videos that feature the presence of celebrities.
If you want to find TikTok ads for analyzing your competitors’ ads or optimizing your campaigns, you can use TikTok’s Ad Library – Top Ads tool. This tool allows you to browse popular ads based on geographical location, industry, and campaign targets.
Additionally, you can enhance the sorting capabilities to filter ads by reach, interaction levels, and view rates. To access TikTok’s Top Ads page, log in to your TikTok business account, navigate to the Inspiration section, go to the Creative Center, and then click on Top Ads.
