Does your business own good products and services but don’t know how to bring your products and services to reach more target customers to boost sales? A marketing funnel will be the best solution to solve the above problem. In today’s article, we will learn what a marketing funnel is and the steps to build a marketing funnel detailed and effective.
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What is a marketing funnel?
A model that describes the customer journey from the stage of learning about brands, products, and services to the stage of purchasing. It is the process of turning potential customers into business customers. The marketing funnel model will take the consumer as the center and the process of screening potential customers interested in the product, gradually converting into purchasing and using that service.
In the funnel model, the closer it is to the final stage, the smaller it will be. Customers will visit the store a few times and become real customers. The business’s job is to follow up with this funnel, bring it closer to the bottom of the funnel, and deliver value beyond the purchase.
Understanding the steps to build a marketing funnel helps businesses track potential customers and deploy more effective online marketing strategies. From product search => exposure to the sales process => message communication => becoming a customer => loyal customer advertising the product to other customers.
How the marketing funnel works
The marketing funnel will operate based on the customer conversion process. The segments in this process include: awareness => interest => comment => evaluation => love => purchase => loyalty => evangelism and sharing. Normally, customers will recognize products and services through advertising media, social networks, and friends. At the same time, they will think about whether they should buy that item.
After choosing a brand, customers will take action and buy in detail. When the purchase process is complete and they feel that your products and services satisfy their needs, they will become loyal customers of your business. At that time, they will not only support us many times but also recommend products and services to friends and relatives.
A customer who will go through all the stages in the Marketing funnel is an ideal customer. However, actual customers will come to businesses at any stage of the Marketing funnel.
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Benefits of using marketing funnels in business
The marketing funnel is a model that describes the customer’s purchasing journey to help businesses track and plan customer marketing in each stage to achieve the best business results. The benefits when businesses use marketing funnels in business are:
Improve conversion rates
Once you understand the steps to building a Marketing funnel, businesses will have certain strategies to attract them to their products and services. The marketing funnel will help customers from the first step to the last step. From approaching and nurturing them to convincing them to buy products and services. Understanding the stages of the customer journey will help businesses have appropriate marketing methods, build trust, convince customers, and increase conversion rates.
Identify and bad points
Businesses cannot guarantee that 100% of their sales process will satisfy customers at every stage. The marketing funnel will help reduce the customer drop rate to the lowest. At each stage, target groups that have similarities are used to devise a marketing strategy that achieves the best results.
Through each stage, you can evaluate the good and bad points that affect the customer experience to come up with the most appropriate improvement plan.
Increase measurement capabilities
From the starting stage to the ending stage, you monitor each stage and know how many customers make it to the next stage. Through these numbers, you will know at what stage to invest and improve to get the best results.
Stages of the marketing funnel
Before getting to the steps to build a marketing funnel, let’s learn about the stages of the customer journey process. Normally, businesses and marketers will classify funnels according to the AIDA model through 4 common stages.
This model will track the customer journey from the first point of interaction to conversion into a customer. In each business, the model will be adjusted to suit each business line and marketing plan of the business and can be broken down into stages (if necessary).
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Awareness
It is the first stage of the marketing funnel to bring your brand, products, and business services to target customers. In this stage, we will focus all our resources on attracting attention and reaching as many people as possible. Customers can know the business’s brand, increase brand and product awareness, and identify targets for the next stage.
Interest
This is one of the important stages because everyone at this stage is interested in your brand, product, or service. They will learn more about the brand, the product, its features, and its benefits.
During this stage, customers will review and compare your products with other brands. Businesses need to let customers know the outstanding features and benefits of their products and the reasons why they should choose their brand products. In this process, businesses need to make their products and services more attractive in the eyes of consumers
Desire
That is the stage where users want to buy your product. It is a positive signal so you can motivate users to make purchases. In a business’s marketing campaign, this stage determines whether the product can be sold or not. Your business needs to provide value to increase conversions from leads to customers.
Action – The action of buying
Customers in this stage are truly potential customers. At this stage, you have to be careful because it only takes a little longer for you to sell the product. For this stage, the call to action is very important because it will affect conversion efficiency. Therefore, you need to optimize your calls to action (CTA) well in combination with incentives and promotions to promote faster purchasing actions.
Steps to build a Marketing funnel 100% successful
Determine customer needs
If you want to bring customers into the first stage of the Marketing funnel, you need to identify customer needs and desires and solve them. This will help increase the number of target customers entering the next stages and becoming loyal customers.
Research information
After you see the outstanding problems that need to be resolved, you need to carefully research that information and come up with solutions to build attractive content. During this stage, customers will focus on your content.
Provide implementation plans
When designing a marketing strategy in the plan, businesses need to take steps to check and compare the effectiveness of the options. From there, choose the best implementation plan. Comparing and testing is one of the important steps in building a marketing funnel to help build a marketing funnel more effectively.
Customer purchasing stage
At this stage, customers have begun to trust and choose your product more. The deciding factor for customers to buy is that you need to build attractive, attractive, and highly persuasive marketing content.
Post-purchase behavior
Even after the customer has purchased, you must not skip the care process to satisfy the customer. Only then will customers want to come back and buy products from your business again and again. Besides, they can introduce more friends and relatives to buy products.
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Mistakes when building marketing funnels
If the number of dropped customers increases while taking steps to build a Marketing funnel, the conversion process is having problems:
Not providing enough business information: When making a purchase, customers are often very interested in the brand, its reputation, the products and services provided by whom, and what benefits they bring,… Businesses need to provide complete information.
Lack of calls to action (CTA) to motivate customers to order and purchase the product. When creating CTAs, you need to pay attention to using special words that can attract and persuade customers.
Building a marketing funnel is aimed at implementing a good marketing strategy with each group to convert potential customers. Businesses need to exploit and reach the right potential customers to avoid wasting their budget.
All work in each stage needs to be done carefully from content to calls to action to attract customers. This helps improve conversion rates and business efficiency for businesses.
Never sell a product just once at the end of the marketing funnel-building model that needs to convince customers to come back many times. Businesses need to ensure they build a loop for the funnel creation process, not ending with sales.
Impatience: Converting from target customers to buying customers takes some time and process. If marketers do not process the process of creating a Marketing funnel, they will not get any results, and customers will leave midway or switch to using competitors’ products and services.
Above are the steps to build a marketing funnel detailed and effective for businesses. Hopefully, with specific instructions, you can apply it successfully. Please deploy the Marketing funnel model for your business activities to avoid loss of costs, resources, and time.
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Frequently asked questions
Every business industry needs a marketing funnel, whether the online or offline business needs to design a funnel to create the most effective and cost-optimized conversion. For industries or businesses, they will approach specific customer groups.
The steps in implementing the marketing funnel are the same, but the content at each funnel stage is different. Therefore, the marketing funnel between businesses or industries will be different.
Depending on the type of customer, the marketing funnel will have different changes:
For B2C customers, when purchasing, they often consult friends and relatives. They will only interact directly with salespeople, not company representatives.
As for the B2B customer group, they often buy goods in large volumes and with high concentration.
They will discuss and interact directly with the company’s sales representatives in the later stages of the Marketing funnel.
