Google Map is an application that helps locate locations developed by Google. When launched, the application attracted more than 1 billion users and appeared on the Android platform. With special features, Google Map is an extremely useful solution to help customers find the address they want. Not only that, for businesses, having an address on Google Map will help customers find them easily. So is it difficult for your business to have a location on Google Maps? Let’s learn How to run google maps ads.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
Concept of running Google Maps ads
Running ads on Google Maps is an online advertising strategy that helps businesses display information directly on Google Maps. When customers search for a business, just type the correct name and Google Maps will display the address and necessary information on the map. This helps increase brand recognition and attract local customers.
Benefits of running Google Maps ads
Advertising on Google Maps offers many benefits to businesses, especially for those looking to increase their presence in the local area. Here are some important benefits:
Enhance Brand Awareness:
Advertising on Google Maps helps increase awareness of your brand in your local area. Logos and basic business information will appear directly on the map when users search or browse.
Directions to Location:
Details and directions to your location will be displayed, making it easy for customers to find your business. This can increase your chances of attracting customers to visit your store or office.
Increased Interoperability:
Users can interact directly with advertising information, like clicking to call, viewing detailed information, or getting directions to your location. This creates opportunities for quick and convenient interaction.
>>>Click now: Why are TikTok ads not approved
Forms of advertising on Google
Google offers many different forms of advertising that businesses can take advantage of to reach potential customers. Below are some main forms of advertising on Google.
Location Extensions:
+) Add information about your address, phone number, and directions to your location directly in your Google Maps ad.
Location-based Promotions:
+) Show special offers, discounts or promotion information when users are near your location.
Directions Ads:
+) Allow users to click to get a route to your location on Google Maps.
Advanced Options Ads:
+) Show more detailed information such as opening hours, reviews, and special features.
Interactive Ads:
+) Allow users to interact directly with ads, such as booking a table, calling, or viewing a website.
Image Ads (Image Ads):
Showcase images of your business to make a stronger impression on users.
How to run Google Maps ads
Step 1: Log in to Google Map browser
To advertise on Google Maps, first you need to prepare a business profile on Google and a Google Ads account. Next, suggest regularly updating business information on Google so you don’t miss the opportunity to reach customers. Verifying a business profile on Google can take time due to waiting for the confirmation code.
Step 2: Create a Google Ads account to advertise
To run ads on Google Maps, you need a Google business profile and a Google Ads account. To run your advertising campaign easily, you must make sure to use the same email address for both accounts. If you don’t have a Google Ads account, create one now. If you have an active Google Ads account, simply run ads combined with search results.
Step 3: Set up search ads with location extensions
To use the ad expansion feature on Google Maps, you need to add information such as address, phone number and directions on the map. This will help customers easily find the location where you do business. The setup steps are to first go to the Google Ads dashboard, select “Ads and extensions”, then select “Extensions” and create an ad extension.
Step 4: Set up location targeting
After creating your location extension, you need to set up ad targets according to your desired location. This step will help you target the customers you are aiming for. To set up, you first need to click “Positions” in the left corner, select the search strategy you want to edit. To define a location, you can select a territory or enter a radius and unit of measurement. After selecting, press “Save” to complete.
Step 5: Optimize bidding based on placement
The bid in Google Maps ads is the amount a user pays for each click on the ad. It helps adjust the frequency of business ads appearing based on product search needs. You have the flexibility to adjust your bids in your Google Ads dashboard.
Step 6: Evaluate advertising performance
In your Google Ads account, you can check your campaign performance through metrics like clicks, impressions, and conversions. These numbers help you evaluate your business advertising and see whether it is effective or not.
To see detailed information, you can go to the “Campaigns” section, which provides metrics such as conversion price, conversion rate and average cost per click. For more detailed tracking, you can select “Ads and extensions”.
>>>See more: facebook casino ads
Epilogue
The article presents extremely detailed ways to create extremely effective Google Maps advertising campaigns. If you lack experience in promoting your store on Google Maps, please read the article below carefully. There are also many good articles about marketing and advertising at Optimal Agency.
You may want to know:
