In recent years, Digital Marketing is a trend that most businesses and individuals are aiming for. Because this is a field that helps individuals and businesses promote their brands on the internet in the most effective way. “Content Marketing” is an extremely popular phrase and is also an extremely important part of Digital Marketing. Content Marketing helps individuals convey community content. However, there are many individuals and businesses who have the skills to pick up Content Marketing trends in the new year. In this article, we will introduce you to Content Marketing trends in 2024 to help you make plans to promote your brand.
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What is Content Marketing?
Content Marketing is a marketing strategy that focuses on creating and distributing valuable content to attract and retain customers. The goal of Content Marketing is not just to directly advertise a product or service, but to provide useful information, education or solve a problem for the target audience.
Types of content frequently used in Content Marketing include blog posts, videos, infographics, podcasts, websites, e-books, and many others. This content is created for the purpose of sharing useful information, creating customer relationships, building credibility and branding, and driving engagement and message sharing.
Content Marketing helps businesses build an online community, increase customer understanding of products and services, and strengthen the brand’s position in the market. This strategy focuses on providing value to customers, rather than focusing on direct advertising.
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Content Marketing trends in 2024
Below are suggestions for the latest trends in Content Marketing in 2024 that you need to know:
Apply AI to create quality content
In recent years, AI has been a tool used by many marketers and advertisers in their marketing projects. In creating Content Marketing, AI tools are a solution to help marketers and advertisers create good and attractive content. Advertisers only need to write a topic or questions and AI tools will create content suitable to the topic. The content created by AI tools will become much more optimized, helping to attract many customers. Advertising marketers can apply AI in all marketing activities from image design (canva, leonardo,..); video editing (Capcut, Heygen,…); to writing advertising content (ChatGPT);…
Create “short” and “fast” content
In recent years the main trend of content will become shorter with “faster” content. On social networking platforms, you can see many shared articles with videos lasting from 1 – 3 minutes.
With these short content, in a certain period of time users can watch many videos with different content. Some examples are TikTok videos and Facebook reels that have created hundreds of short 1 – 3 minute content throughout the day.
However, with these short content, content creators require a lot of brainpower in interpretation and communication. In one day, content creators will have to create 3-5 short content but must ensure that content carries a meaningful message that helps viewers understand. Although creating short and quick content takes a lot of effort, it will attract many viewers.
Personalized content
Content personalization is an extremely popular marketing trend in recent years and is also a Content Marketing trends in 2024. Personalized content will connect sellers and businesses with users more. . In addition, the advancement of technology and the ability to collect data will help businesses have their own assessments to create content. To have personalized content that attracts users, individuals will have to refer to information such as: Customer preferences, interests and behavior.
Content created and marketed by influencers
The content created by influencers is often very attractive to many viewers. This is also the main factor that makes businesses and sellers hire influencers to promote their products. Content created by influential individuals will help viewers trust and use it. Another part is that the content is highly authentic and trustworthy, helping users to have more confidence in the market when viewing that content.
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Build outstanding content that brings value to users
In the current era, content that brings value to the community and users is often of interest to many people. Creating valuable content will help businesses retain customers. Therefore, whether the content is short video or long video, SEO content or other publications all need a “value” element to give to customers.
To share the most honest experiences about the product that bring value to customers, content creators can follow the following methods: share about the product, share about the industry, share about the process, share experiences, share tips… These are also the factors that customers are interested in when wanting to buy a consumer product.
Advertisers and marketers when introducing products should create content introducing the product and its components. Furthermore, so that customers do not have difficulty using the product, advertisers should create short videos on how to use
Conclude
Content Marketing is a way for businesses and sales people to best promote their personal brands and products. In the article, the main content marketing trends in 2024 are listed. If you are also a sales person, you can apply the above trends to make your promotional content most effective.
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