Facebook advertising is a job that helps businesses and traders promote personal brands and products extremely effectively. However, many businesses encounter problems when advertising content contains words that violate Facebook’s advertising policies. So is it difficult to overcome these problems? Please take the time to read this article. In the article, Optimal will point out words that violate Facebook policies and how to fix them.
Words that violate Facebook policies in these areas
Words related to the financial field
Finance is a field that is heavily advertised on Facebook. Not only that, this is also a field that attracts many interested people because of its diversity. However, words in this financial sector are very sensitive and have an impact on advertising campaigns. The reason is partly because many people take advantage of this field to advertise on Facebook to commit fraud. If you want to advertise in the financial sector but don’t understand the banned phrases, take a look at the words below. Here are words related to the financial sector that commonly violate the policy:
- Borrow capital, borrow
- Currency, finance
- Borrow money, unsecured loans, credit loans
- Interest, interest rate
- Tax
- Loans
- Disbursement
Words related to racism and skin color discrimination
Discrimination against race and skin color is an extremely sensitive issue. Most social networking sites, including Facebook, will have policies on skin color discrimination. This will help prevent bad actors from advertising in areas related to race and skin color to divide the community and country. So to know more phrases related to racism that are banned by Facebook, see the article below.
- Words related to gender: female, male, Mr.(Mrs.),…
- Words indicating territories and countries: Vietnam, America, France, Japan, Korea, China, Laos, Cambodia,…
- Racist words: People of color, white people, black people, Asian people, European people,…
Words related to the medical industry
Health is also an area where Facebook has set some separate policies. Although this field is not too serious compared to the above two fields, there are still some sensitive words that can affect health. When advertising in the medical field, advertisers need to be prepared to avoid some of the following words:
When advertising medical products on Facebook, advertisers should avoid using words that refer to human body parts or diseases such as cardiovascular disease, kidney disease, bone and joint disease, cirrhosis, and asthma. . As long as your content accidentally uses the above words, your campaign will not be approved.
Next are words that violate Facebook policies related to the medical industry, including words such as patient, medical records, clinic, etc.
Especially words with negative meanings are also on the list of banned words, for example doctor treatment, death, death, pain, despair,…
>>>See more: Google advertising follows the customer journey
Words that violate Facebook policies related to surveillance cameras and security cameras
Phrases related to surveillance cameras, surveillance devices, and eavesdropping software are all on Facebook’s violation list. Most advertising campaigns related to camera products are hidden by Facebook.
Phrases in the fields of training and office leasing
The Facebook platform is also known as an extremely useful information channel for companies to post recruitment posts or individuals to post job searches. When entering groups, you will see posts in the form of recruiting employees, renting offices, or introducing training courses. Many organizations have taken advantage of this to profit and defraud workers. That’s why Facebook has introduced policies to limit words related to the recruitment field. Some frequently appearing keywords that you should avoid include recruitment, training, jobs, etc.
Advertising has a strong commitment
Currently, there are many advertisers posting posts with committed, solid content to gain customer trust. Using these words will help businesses create brand reputation and increase customer trust. However, the effectiveness is extremely poor because the commitments here are not true and easily cause loss of trust from customers. That’s why Facebook has very strict policies for posts and advertising content that uses the words “commitment” or “certain” will often not be approved. Because there is no basis or an agency to verify that the content is true, Facebook has limited these posts to avoid harming customers.
Use words related to the brand
When shopping on Facebook, you will encounter the phenomenon of using famous brands to sell counterfeit products such as Chanel, Dior, Adidas, Nike, etc. Sellers often use these brands to sell poor quality products. To prevent fraudulent acts of personal gain, Facebook has strongly banned posts using the above brand names. This is very helpful for sellers of branded products.
Not only that, when advertisers use logos of big brands to run poor quality sales ads, Facebook is also strictly prohibited from posting them. In order for the article to be approved, it is necessary to avoid using words that violate the brand’s copyright.
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Some other words should not be used
Below are banned words when running Facebook Ads that you should avoid:
+) Tobacco
+) Acne, scars
+) Sensitive parts of humans, weight loss, weight gain
+) Alcohol, Bones, joints, Sinusitis, Functional foods, Diet
+) Passport, Driver’s License, Red Book, Household Registration Book, Dating
Epilogue
In short, these are extremely useful posts that help advertisers build content without worrying about violating Facebook policies. If you are a new advertiser, please take the time to read the entire article to get more information about words that violate Facebook policies.
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