There are many ways to approach customers and promote products and services. However, the effectiveness of the advertising channel is a factor that businesses care about. Businesses often have many different questions such as should they run Facebook Ads or Google Ads? Is running Google AdWords effective? In today’s article, Optimal Agency will bring you the answer.
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What is Google AdWords ads?
It is an online advertising service provided by Google, specifically keyword ads on the Google search page. To deploy this type of advertising, businesses need to have a budget, website, and choose keywords they want to advertise.
When users search for keywords that the business is promoting and meet the conditions, the ad will appear. If at that time the user clicks on the business’s ad, the advertising fee will be charged immediately after clicking.
Should you run Google AdWords ads?
The reasons to deploy Google AdWords ads are:
When running Google ads, the ads, products, and services of the business can appear at the exact moment the customer is searching. Thus, businesses can reach many target customers.
With the ability to target accurately, Google AdWords helps increase the connection between businesses and customers and increase the conversion rate to high orders. Google ads will help businesses achieve maximum revenue and profit.
In addition to displaying ads on Google’s search network, Google AdWords also appears on partner platforms: display network, email, YouTube, partner websites, and applications,…
Businesses are only charged when customers click and interact with the ad to view information about products, services. Or when customers take specific actions on the landing page.
It’s easy to control the advertising budget by day, week, and month.
The data collected by Google AdWords will be stored for future remarketing campaigns of the business.
Businesses can easily track customer needs, psychology, and behavior through Google Analytics. From there, optimize the Google Ads campaign regarding bid price, advertising budget, and ad content to hit customer psychology.
Moreover, Google also provides detailed ads performance reports to help you evaluate the effectiveness of your Google AdWords campaign more easily.
>>>Click now: Words that violate Facebook policies
Is running Google AdWords effective?
To verify whether running Google AdWords is effective for a business, we shall compare it to:
Comparison with Facebook Ads
When compared with other advertising channels, Facebook Ads is a top choice. The difference between Facebook Ads and Google AdWords lies not in effectiveness but in related factors.
While Facebook Ads actively distributes ads, Google Ads is passive. Facebook Ads distributes ads to the target audience based on criteria such as age, gender, location, demographics, interests, behavior, etc., while Google AdWords distributes ads based on keywords.
To evaluate the effectiveness of these ads campaigns, the key comparison factor is the number of orders. By assessing the number of orders, you can calculate revenue combined with the investment cost to determine profitability. These are the metrics for comparing the effectiveness of Facebook Ads and Google AdWords.
However, several other factors influence the effectiveness of these two advertising channels: pricing, Fanpage or website quality, employees’ consulting and customer care abilities. Additionally, certain product industries may be suitable for Facebook Ads, while others may only be suitable for Google Ads.
Therefore, comparing the effectiveness of these two advertising channels is challenging, and it does not provide a precise answer. Hence, you should not rely on this method to evaluate the effectiveness of running Google AdWords.
>>>See more: What time should I run Facebook ads
Comparison with GDN, Google Shopping
With Google Display Network (GDN)
Comparing Google AdWords with GDN, Google Ads display ads with the main objectives of selling products and building brand awareness, while Google AdWords typically focuses on sales objectives.
When comparing the ability to generate orders, Google AdWords will have a superior advantage. However, when comparing bid prices, Google Display Network campaigns will optimize costs more for businesses.
Although both types of advertising aim to sell products, their approaches are different. Google AdWords is an active advertising type, while GDN is passive, waiting for potential customers to come.
Comparing these two advertising forms is difficult, and there is no accurate measurement. On the other hand, the Google Display Network supports brand building and promotes new products. Businesses can only rely on GDN to evaluate the effectiveness of Google AdWords.
With Google Shopping
Conducting this comparison will help answer the question: “Is running Google AdWords effective?” as these two types of advertising are similar in many aspects, differing only in content and display mechanisms.
While Google AdWords displays ads based on keyword bids, location, and ad quality score, Google Shopping displays ads randomly with ads meeting the required standards to appear on Google.
Based on several studies, the ads index on Google Shopping is 25-30% higher than Google AdWords. However, to assess the effectiveness of each ads campaign, specific order factors need to be considered.
If you want to run Google AdWords ads, you need to choose suitable products or services. At the same time, optimize relevant factors and examine each detail in the ads campaign to provide an accurate answer regarding its effectiveness.
Suitable industries for implementing Google AdWords campaigns include real estate, insurance, banking, finance, travel, cosmetics, food services, education, sports, e-commerce,…
Tips to run effective Google AdWords ads
The effectiveness of running Google AdWords ads depends on various factors and the way to deploy ads campaigns. According to experts, Google AdWords is one of the most effective advertising and communication channels, but it requires correct usage and the ability to optimize relevant factors.
In cases where you deploy Google AdWords campaigns but do not achieve the desired results, it may be because you do not fully understand the workings of Google Ads and how advertising works. Running Google AdWords effectively can help you achieve various goals, such as increasing website traffic, boosting sales figures, and enhancing brand recognition.
To run effective Google AdWords ads, focus on factors such as keywords, quality score, targeting the right audience, optimizing advertising strategies,… Ensure that your ads content is attractive and resonates with the psychology of the target audience, and encourages them to take action.
Additionally, it’s crucial to thoroughly understand the strategies on this platform and apply them accurately. Only then can you maximize the potential of this ads tool to increase brand awareness and maximize sales for your business.
Now, you might know if “Is running Google AdWords effective?” Evaluating the effectiveness of any advertising tool requires considering various factors. We hope that the information we’ve shared above will help you choose the most suitable format.
Please see more:
- How to create a Google MCC account extremely quickly and simply
- How to Google Advertising follows the customer journey effectively in 2024
- Top 20+ basic Google Ads terminology advertisers need to know
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Frequently asked questions
If there is a strong strategy to target the right keywords, audience, and location, then Google Ads can be highly effective for businesses. Google Ads platform allows advertisers to connect with anyone globally who is searching for their products or services.
At the same time, ads campaigns for small businesses need to be displayed to those who are most likely to search for the products or services offered. Additionally, businesses need to ensure that the landing page directs the target customers to where they want to go when they click on the website.
The landing page to which the ad redirects customers needs to be capable of conveying the information and needs they are looking for. Furthermore, small businesses need to conduct in-depth keyword research to ensure that ads are displayed for related searches.
Google ads operate like an auction with the participation of advertisers. The ad costs will vary depending on the type, the placement of the ad, the competitiveness of the product and service,… The way Google Ads charges is also very different from Facebook, as businesses are only charged when customers interact with the ads: clicking on the ad, watching a video,…
