How to make a Google shopping list simple

In recent years, the shopping trend has gradually shifted from offline to online. Instead of going to the store to choose products as before, buyers can use their phones, and computers to browse for the products they want. Not only that, doing business online brings a lot of profits to sellers. Sellers can choose platforms like Google, Facebook, and TikTok to promote their brand, and products, and sell. This article will guide you on how to make a Google shopping list and how to sell on Google Shopping effectively.

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What is Google Shopping?

Google Shopping is an e-commerce service from Google. On this e-commerce platform, users can quickly search for products they want to buy. Through Google Shopping, users can search for specific products and view information about prices, quality, and user ratings from various sources. This is also known as Shopping Search Engine, Comparison, Compare Search Engine (CSE).

This service often appears in Google search results, where users can see products with detailed information and illustrations. Google Shopping also provides links to online shopping websites, making it easy for users to transition from searching to online shopping.

Conditions for sellers’ websites to use Google Shopping ads

Below are some criteria that sellers’ websites need to have to advertise on Google Shopping:

First, the website of sellers must have a product return feature.
Second, the website must have a shopping cart (also known as e-commerce).
Third, the website must integrate online payment methods. This helps buyers save time.
Lastly, your website must have an SSL certificate.

How to make a Google shopping list in detail

To create a Google Shopping campaign, you need to follow some steps on Google Merchant Center and Google Ads. Here is a detailed guide on how to create a shopping list on Google:

Step 1: Create a Google Merchant Center Account

+) First, you should access the Google Merchant Center page to register an account.
+) After that login or create a new account if you don’t have one.

Step 2: Add Store and Product Information

+) After logging in, select “Dashboard” from the left navigation bar.
+) Next, choose “Stores” and add information about your store.
+) Then, select “Products” to add information about the products you want to advertise.

Step 3: Verify and Evaluate Products

+) Follow the instructions in Google Merchant Center to verify your store and evaluate products.
+) Pay attention to the requirements and guidelines to ensure that your products comply with Google’s regulations. This is extremely important.

Step 4: Connect Google Merchant Center to Google Ads

+) First, access Google Ads.
+) Then select “Tools” and choose “Planning and Ads.”
+) Next, select “Link Merchant Center.”
+) Finally, choose the Merchant Center account you created in Step 1 and save.

Step 5: Create a Google Shopping Campaign in Google Ads

+) In Google Ads, select “Campaigns” and choose “+ New Campaign.”
+) Select “Shopping” as the type of campaign you want to create.
+) Then, fill in details such as campaign name, budget, and advertising goals.
+) Define the target location and product groups you want to advertise.
+) Set prices and ad groups if necessary.
+) Create ads and set a daily budget.

Step 6: Check and Track the Campaign

+) After creating the campaign, check if all parameters have been set correctly.
+) Use tracking tools and reports in Google Ads to monitor the performance of your campaign.

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How to make a Google shopping list in detail

Conditions for running Google Shopping ads

Below are the conditions for running Google Shopping ads.

First, you should prepare a Google Ads account.
Second, a Google Merchant Center account (Instructions for registration above).
Third, your website must integrate features such as specific e-commerce functions like reviews, payments, and returns.
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Conclusion

The article has presented basic knowledge to advanced skills, how to make a Google shopping list to help readers easily implement. Read this article now if you intend to promote your brand and sell on Google Shopping. In addition, there are many other great articles on marketing and advertising on social media platforms that you can refer to on this website.

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