How to run an effective junk removal Facebook Ads campaign

In reality, the majority of junk removal service ads currently perform poorly. Many campaigns use overly broad targeting, causing ads to be displayed to people with no need at all, resulting in wasted ad spend. Others lack appeal, with content so bland that no one wants to click. This is why many business owners in this sector believe that Facebook advertising does not deliver results. However, that is entirely false. If set up correctly, with just $30 per day, you can completely transform Facebook ads into a “24/7 booking machine” for your business. Let Optimal Agency explore the detailed approach to running effective ads for junk removal services in this article!

How to run an effective junk removal Facebook Ads campaign

First, we will start with the official Facebook ad management tool. Simply type “Meta Ads Manager” into the Google search bar, select the first result, and click the green “Go to Ads Manager” button to access it. Once on the account overview page, on the left sidebar, select Campaigns, and then click the green “Create” button to start building a new campaign.

Selecting the appropriate campaign type

For junk removal services, we recommend choosing a “Leads Campaign”. This campaign type allows customers to fill in their information directly on Facebook via an Instant Form, helping you quickly acquire data to send quotes. For example, if you operate a junk removal service in Ho Chi Minh City, users can take just a few seconds to fill out the form and book a schedule.

Setting the campaign budget

At the Campaign Level, set an initial budget of approximately $50 per day. This is a reasonable cost for initial testing and performance evaluation. Then, click Next to move to the Ad Set Level.

Ad Set settings

In the Conversion Location section, choose Instant Forms; this is the best option for local service businesses like junk removal, as users can fill out the form without leaving Facebook.

Next, select your business’s Fanpage. If you do not have one, you need to create the page first. For the Performance Goal, select “Maximize number of leads” so that Facebook focuses on finding as many potential customers as possible at a low cost. Do not choose “Maximize number of conversions/leads” because the cost will be higher, but the effectiveness is nearly the same; we have tested tens of thousands of dollars and found very little difference.

Effective audience targeting

This is a critical step to avoid wasted ad spend. In the Locations section, choose the area your business actually serves. For example, if you operate in “Binh Thanh District, Ho Chi Minh City,” you can enter that area, then drag and expand the radius appropriately, while simultaneously excluding nearby areas not within your service range.

Small tip: Place multiple “pins” to better control the ad display area. This step helps you save thousands of dollars on useless ads shown to people outside the area. Once complete, click Next to move to the ad creation section.

Designing attractive and professional ads

At the Ad Level, we will create a Single Image or Video Ad. For example, we often use 1080 × 1080-pixel images with bright colors, featuring the logo, and clearly showing the junk removal service (truck, staff, or “before and after” pictures). The Ad Copy template is as follows:

• Primary Text: “Need junk gone today? We offer fast, same-day removal anywhere in Melbourne. From old furniture to broken appliances to renovation waste, we clear it all so you don’t have to lift a finger.” You just need to replace “Melbourne” with your area.
• Headline: “$50 off junk removal.”
• Description: “400+ five-star Google reviews.” If you are just starting, you can replace it with “Dozens of happy customers.”
• CTA (Call to Action): Select “Book Now” to encourage immediate action. Avoid letting Facebook automatically “optimize” the ad content with AI, as we have tested it and found that manual copy provides more consistent effectiveness.

Creating the lead form

Scroll down to the Destination section and select “Create Form.” In the form, you should:

• Write concisely, easy to understand, then add 3–4 multiple-choice questions to pre-qualify quality customers.
• Include the link to your Privacy Policy.
• In the conclusion, write: “Thanks, you’re all set! You’ll get your quote within 24–48 hours.”
• And add a “Call Your Business” button so customers can contact you directly.

That completes a professional Facebook ad campaign for junk removal services, helping you attract potential customers 24/7 without excessive spending.

Tips for optimizing effective scrap collection ad creatives on Facebook

When it comes to scrap collection ads on Facebook, many people think that simply spending money on ads will immediately bring in customers. But the reality is not that simple. For a campaign to be truly effective, you need to know how to optimize every element, from image, content to targeting, and the appropriate campaign type. In this section, we will share practical tips that have been tested and proven to help advertisers attract more potential customers, reduce costs, and increase the closing rate for scrap collection services.

The secret to success lies in the ad image and content

This is the factor where the majority of advertisers fail. We often see many using stock photos or outdated flyers, making the ads look inauthentic and unattractive. Instead, use real images or videos—for example, a picture of a person actively junk removal, loading items onto a truck, or talking to a customer. A photo where you look directly at the camera while working creates a much stronger sense of trust and approachability.

The Primary Text

We once used a Facebook ad creative with an extremely high conversion capacity that brought in hundreds of thousands of dollars in junk removal orders, and the common thread was that it was concise, direct, and hit the customer’s pain point. For example: “Book your junk removal this week — guaranteed service today or tomorrow.”

The short ad copy creates a sense of urgency, making the viewer stop scrolling and act immediately. Junk removal service is a “pain-driven” need that customers do not approach out of interest, but are forced to hire when they can no longer stand the pile of junk in their house. Therefore, show them that we are the fast, neat, and definitive solution to their problem.

If your ad content has not yet made viewers feel “annoyed by their pile of junk,” then the message is not strong enough. You do not need promotions or tricks; you just need to clearly state that “we can help you today,” and customers will act.

Running a Messenger campaign to acquire leads

We often advise choosing a Messenger Campaign. When running this format, add pre-qualification questions to filter customers. For example:

• “Do you need residential or construction site junk removal?”
• “What is the approximate volume of items to be removed?”

This helps eliminate non-potential customers, such as those who only want to remove a few small items. You need large, high-value junk removal jobs, so make this clear in your ad and funnel.

Targeting the 25 to 65+ age group

For scrap collection services, we always encourage broad targeting. Circle your entire service area and limit the age range from 25 to 65+. Why? Younger people (18–24 years old) often do not yet own a home or private property, so they have less need for large-scale junk removal. Meanwhile, the 30+ age group is the primary demographic with the ability to pay and a real need for this service.

If you are working in Canberra, you can target areas like Belconnen, Gungahlin, Tuggeranong, Woden Valley, where many households, offices, and small businesses are concentrated. In doing so, the ad will reach the correct group of customers with a genuine need, helping optimize costs and increase conversion effectiveness.

Guide to using Facebook Marketplace to find potential customers for waste collection businesses

If you are operating a waste collection or scrap removal business, Facebook Marketplace is a free and effective channel to find potential customers in your area. We and many other advertisers have tested it and found that this is one of the fastest ways to start getting your first orders.

First, go to Facebook Marketplace, then type the keyword “Free” in the search bar. Next, select a radius of about 50 km around your area to see more results.

Typically, you will see listings for items like sofas, tables and chairs, refrigerators, old beds, or other furniture. Most people posting these items are moving or wanting to dispose of old items to buy new ones, and many of them cannot find anyone to take the items away. This is a great opportunity for you to reach out.

We usually prepare a few pre-written messages (script) to send to those who post. Example: “Hi, I’m Sam, owner of the family company Bold Faith Junk Removal. If you can’t find anyone to take this item or have other items that need to be cleared out, I can help you at a very reasonable price and clear it today. Let me know if you are interested!”

You can copy this message, modify it slightly to personalize it (e.g., add the seller’s name like “Hi Joe”) to make the message sound more natural and friendly. Then, send the message to as many people as possible, as just a few positive responses can bring you your first customer. Of course, not everyone responds immediately, but sometimes you will receive messages like: “Yes, I’m interested. What is your price?” Although these may initially be small, low-value jobs, they help you build credibility and start generating real revenue.

In addition, sometimes you will encounter larger customers, such as those saying, “I need a scrap collection company. I have a warehouse, a hot tub, or construction waste to clear out.” It was from messages like these that we received our first high-value orders, even clearing out an old piano for a customer—although the price was quite cheap at the time, it was an excellent start to growing the business.

Running a junk removal campaign on Facebook not only helps scrap collection businesses reach the right target customers but also optimizes ad budgets more effectively. When you know how to build engaging content, choose the right placements, and utilize tools like Facebook Marketplace, generating a stable source of customers will become easier than ever. Start with small campaigns, measure results, and then optimize gradually, as sustainable success always begins with smart steps.

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