What is Google marketing platform? Outstanding features of Google Platform

In recent years, the Marketing 4.0 technology platform has developed rapidly. A series of new Marketing Platforms have appeared to meet the customer interaction and user experience management needs of businesses running advertising campaigns. One of them is the Google marketing platform. With the benefits it brings, this is also a popular tool that businesses and users trust and use. What is Google marketing platform? What are the benefits of using Platform in Google? Then soon Optimal will answer the above questions with you in today’s article.

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What is Google marketing platform?

First of all, to understand Google Marketing Platform, we must first understand the concept of Platform in advertising.

What is Platform in Marketing?

The platform is not just a simple connection between sellers and buyers, but it is an important factor in the modern business world, especially in the field of marketing. Nowadays, the role of Platforms has become more common and important than ever, as businesses need to meet the needs of customers flexibly and efficiently. In today’s business environment, with the remarkable development of technology, the Platform has become an indispensable part of managing customer relationships and optimizing their experience. This becomes useful in the current context, where the marketing process is not just about attracting consumer attention, but also about creating a comprehensive experience and meeting their needs from start to finish. From creating engaging content to interacting on social media platforms, and ultimately driving actions from customers, every step in the marketing process is carried out through the Platform.

But to better understand the role of Platform in marketing strategy, we need to consider the specific factors it brings. First, the Platform provides businesses with the opportunity to organize, manage, and track all marketing activities on a platform where they are implementing advertising campaigns. This helps optimize the work process and enhance the effectiveness of your marketing campaigns. Moreover, the Platform provides ways to interact with customers on various channels, from websites to social networks and email marketing. This creates a comprehensive experience for customers, making them feel connected and accessible to your brand easily and conveniently. Finally, the Platform provides powerful analytics tools to measure the effectiveness of marketing campaigns and adjust your strategy based on real data. This allows you to continue improving and optimizing your campaigns over time, ensuring that you are always on the right track and achieving your business goals.

Concept of Google Platform

Google Platform is a diverse ecosystem including services, technologies, and tools that Google designs to support both businesses and individuals in building and managing digital applications and services. By integrating the power of tools like Google Cloud, Google Ads, Google Analytics, and Google Workspace, Google Platform will create a strong and flexible infrastructure for developing applications, managing data, marketing, and interacting with customers.

Seamless integration is a prominent strength of Google Platform, making the development and deployment of applications and services faster and more efficient. Additionally, Google Platform provides powerful analytics tools and services, helping users track and measure the performance of their applications and services, thereby optimizing and improving them over time. In summary, Google Platform is not just a set of tools and services, but also a synchronized and comprehensive ecosystem, making the development and management of digital applications and services easier and more effective.

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The benefits of the Google Platform

Using the Google Platform brings significant benefits to individuals and businesses. Here are some key benefits of using Google Platform:

• Easy integration capability: Google Platform provides a comprehensive ecosystem of services and technologies. Integrating services such as Google Cloud, Google Ads, Google Analytics, and Google Workspace becomes easy, helping optimize work processes and enhance work efficiency.
• Effective data management: Google Platform provides powerful tools for data management, from storage to analysis and processing of big data. This helps businesses capture and leverage knowledge from their data most effectively.
• Optimizing marketing strategies: With services like Google Ads and Google Analytics, Google Platform allows businesses to track and measure the performance of their marketing strategies. Analyzing data helps them understand customer behavior better and adjust marketing strategies flexibly and effectively.
• Saving time and costs: Using Google Platform helps minimize the time and costs for system deployment and management. Businesses do not need to worry about building and maintaining technical infrastructure but can focus on product development and service delivery.
• Ensuring security and compliance: Google Platform complies with the highest security standards and provides tools to protect user data. Using Google services helps businesses ensure they comply with security and privacy regulations.

In summary, using Google Platform brings many benefits not only in optimizing business operations but also in ensuring security and compliance with regulations.

Outstanding features of Google Platform

Google Marketing Platform is a comprehensive advertising and marketing platform that provides powerful tools and features to help businesses optimize their online marketing strategies. Below are some outstanding tools that Google Marketing Platform can combine for best results, including:

• Link with Google Analytics 360: This is a powerful analytics tool that allows businesses to track and measure the performance of their websites and mobile applications. Google Analytics 360 provides detailed information about users, traffic behavior, and advertising performance, helping businesses better understand their customers and optimize their marketing strategies.
• Link with Google Ads: Google Marketing Platform deeply integrates with Google Ads, the world’s leading online advertising platform. Through Google Ads, businesses can create and manage advertising campaigns across multiple channels, including search, display, video, and mobile apps, while tracking and evaluating the performance of their campaigns. This.
• Link with Google Tag Manager: This is a powerful tag management tool that helps businesses manage tracking codes and analytics on their websites effectively. Google Tag Manager allows businesses to deploy and manage tags without interfering with the website’s source code, saving time and optimizing workflow.
• Link to Google Optimize: This is a website optimization tool that allows businesses to test and optimize user experience on their website. Google Optimize allows businesses to create and test variations of their website to see which changes will improve conversion rates and site performance.

Google Marketing Platform provides a full range of powerful features and tools to help businesses optimize their online marketing strategies, from data collection to performance analysis, and management of advertising campaigns.

Why should you link Google Ads with Google Platforms?

Google Marketing Platform and Google Ads are two parts of Google’s online marketing ecosystem, and they are closely linked to providing a comprehensive solution for online marketing campaigns. Google Marketing Platform provides analytics and optimization tools, including Google Analytics 360, Google Tag Manager, and Google Optimize. These tools help users track and evaluate the performance of websites and marketing campaigns. Google Ads, on the other hand, is Google’s leading online advertising platform, allowing users to create and manage advertising campaigns across multiple channels, including search, display, video, and mobile apps.

By combining Google Marketing Platform and Google Ads, users can leverage analytics information from Google Analytics 360 to optimize advertising campaigns on Google Ads. For example, they can use data from Google Analytics 360 to identify the most effective keywords and optimize their advertising budget on Google Ads to achieve the best performance. At the same time, Google Ads also integrates deeply with the analytics and optimization tools of the Google Marketing Platform, helping users measure and track the performance of advertising campaigns accurately and efficiently.

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Conditions for linking a Google Ads account to the Google Platform

• The Google Ads manager account must have the highest administrative rights.
• Local Destination Google Ads accounts do not have a higher-level manager account.
• The Google Ads account has no linked accounts.

To link and unlink Google Ads and Google Platform accounts, you will need to access the Google Ads account with administrator rights or higher and access rights as a member or higher for the Google Platform organization.

Note: When linking a Google Ads account to a Google Platform account, you will no longer be able to link your Google Ads account to a manager account. You will need to unlink your Google Ads account from GMP before you can link it to a manager. The Google Platform organization linked to your Google Ads account will automatically have administrative ownership rights over your account. For the access rights of the Google Platform manager, you cannot downgrade unless you unlink your Google Ads account from the Google Platform organization.

Above are the experiences that Optimal has shared, hoping that they can be helpful to you in understanding the Google Platform and using its features to benefit your advertising campaigns.

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