10 + Facebook post ideas for business to attract

If you’ve been following our previous articles, you’ve likely noticed that we always try to share every aspect of Marketing – from basic concepts to detailed guides on launching campaigns on social media platforms. By now, we have suggested hundreds of Facebook post ideas for businesses to help advertisers optimize their operations. However, many of you have probably still found yourselves in a “creative block” and didn’t know where to start. That’s why today, Optimal Agency will summarize 10 simple, easy-to-apply ideas to help your business promote itself more effectively on Facebook.

Reasons why Facebook posts are ignored by customers

In our work with advertisers and business owners, we’ve noticed a reality: just posting on Facebook doesn’t guarantee that customers will be interested and engage. Often, our content is overlooked due to seemingly small mistakes that directly affect user experience. Here are some common errors you should be aware of to avoid repeating them.

Directly inserting a link in the post reduces reach

One of the mistakes that many advertisers make is inserting a direct link in the body of the post. Facebook’s algorithm prioritizes keeping users on the platform, so when we include a link that leads away, the algorithm will “restrict” the reach. As a result, the post gets fewer views and less engagement.

For example, instead of inserting a product link directly in the caption, we can put the link in the first comment or use a CTA that asks customers to inbox us to get the link. This method both increases engagement and avoids a drop in reach. If you need an effective Facebook ad strategy for your business, contact Optimal Agency.

With over 11 years of industry experience and an operational network spanning multiple countries, Optimal Agency has become a trusted provider of Facebook ad account rentals, offering competitive prices and comprehensive support packages. Our all-in-one advertising solutions have partnered with thousands of clients, delivering outstanding results in conversion rates and revenue growth.

Our team of experienced Facebook Ads experts is always ready to support you at every step: from campaign setup, standardized content creation, ad optimization, Pixel installation, and professional landing page design to full Fanpage and Domain verification.

Only posting sales content makes users ignore

If our Fanpage is filled with only sales-oriented posts, customers will feel bored and easily ignore them. Facebook users naturally prefer to be entertained, learn, or find value, rather than constantly being sold to.

For example, instead of a fashion shop just posting “New shirts – 30% off,” they could add content like “3 ways to style a shirt for both work and going out.” This provides value while subtly introducing the product.

Overusing stock photos, lacking personality

We notice that many Fanpages still use common stock photos found online. The problem is that customers have seen these images in many other places, so they tend to ignore them due to a lack of uniqueness.

The solution: You should invest in taking authentic photos of your actual products or with your own team. A natural photo with its own personality will create a more relatable and trustworthy feeling.

Using confusing technical jargon

When writing posts, many advertisers unintentionally use too many technical terms, which makes customers feel distant. Especially with products related to technology, medicine, or finance, confusing language will make users quickly scroll past.

For example, instead of saying “The product helps optimize the digestive system and balance endogenous enzymes,” we could write “The product helps you eat better and digest more easily.”

Repeating the same content

Another mistake is repeatedly posting the same content. This makes customers feel that the Fanpage lacks creativity and has nothing new to follow.

Our advice: Instead of posting the same promotion over and over, you can vary it from different angles, such as customer feedback, an unboxing video, or a product tutorial.

Lacking consistency in posting

Many Fanpages post once and then “forget” about it for a week or a month. This breaks the connection and causes customers to gradually ignore the content.

For example, if your Fanpage is about cosmetics, maintain a regular posting schedule, such as 3 posts per week, with diverse content: sharing skincare tips, product reviews, and mini-games. Maintaining a steady rhythm will build trust and help you retain customers in the long term.

10+ Facebook post ideas for business

Here are some suggestions that we believe you—advertisers, business owners, or Marketing teams—can apply immediately to create engaging content, increase interaction, and retain customers for the long term.

Behind the scenes

Customers are always curious about what happens behind the scenes of your business. We suggest you try sharing the most authentic and natural parts of your work process.

• For example, if you have a pottery workshop, film a video of the process of molding, shaping, and firing the products.
• If you are in the service industry, such as a Marketing office, share moments of teamwork, brainstorm meetings, or have a fun lunch break.

This helps the brand become more relatable, trustworthy, and genuine in the eyes of the customer.

From process to results

Viewers absolutely love visible transformations, and this is the most visual way to tell a story and demonstrate the value of your product or service.

• For example, if you are in the beauty industry, you can post images of customers before and after they’ve used your makeup or skincare products.
• If you sell furniture, post a picture of a room before it was decorated and another after it has been completely set up.

This approach not only creates a “wow” effect but also helps customers easily visualize the value they will receive.

Create a content series

Instead of posting scattered, one-off content, you can create a series of posts following a specific journey to keep viewers engaged for longer.

• For example: Episode 1—the journey of building your brand logo, Episode 2—designing the website, Episode 3—the grand opening of the store.
• In the F&B industry, you can create a “Journey to a New Dish” series: from selecting ingredients → testing the recipe → to offering a free sample.

A content series makes viewers excited to wait for the next episode and increases their connection with the brand.

Present a problem with a solution

We all know that customers are most interested in whether a product can solve their problem. Therefore, this approach is always effective.

• For example: “Do you have trouble finding a sweater that’s both warm and affordable?” → and right after, introduce your line of sweaters.
• In the tech industry: “Are you annoyed that your phone battery runs out quickly?” → segue into promoting your portable charger.

Putting yourself in the customer’s shoes, then offering a solution, is a smart way to tell a story.

Tell your brand story

Customers often make purchasing decisions based on emotion before they use logic. Therefore, you should share your brand’s true story.

• For example: “Hi, my name is Minh, and a few years ago I failed in the clothing business. But it was from that failure that I learned how to build this sustainable fashion brand…”
• If you run a cafe, tell the story of why you chose ingredients from small farms instead of importing large quantities.

A brand story helps us create an emotional connection, which makes customers love and stay loyal to the brand long-term.

“Pack with me” Videos

This type of content is extremely popular with customers, especially for physical products.

• For example: If you sell handmade cosmetics, film a scene of you packaging the box, putting on the labels, adding stickers, and writing a thank you note.
• If you sell clothes, film a video of you folding the product, putting it into an eco-friendly fabric bag, and tying a bow.

These small details create a “wow” experience for the customer.

Trending content

We all know the power of a trend—it can help a “normal” video suddenly go massively viral.

• For example, you can use a hot song from TikTok to incorporate into a video introducing your product.
• A restaurant can film a “transformation” trend to show a dish from ingredients → to a beautiful final product.

When you apply a trend, your brand will easily integrate into the online community.

Giveaway

This is a quick way to increase engagement, especially for new Fanpages.

• For example: “Join our Giveaway: 3 simple steps – Follow our page, Like this post, Tag 3 friends.”
• If you’re in the education service industry, offer a free ebook or a small scholarship.

We recommend keeping the rules simple to optimize effectiveness and avoid confusing participants.

Explain your product/service

Customers are often curious, “What’s so special about this product?” This is an opportunity for you to create content that provides a clear explanation.

• For example, if you sell vintage Y2K fashion, make a video that explains the prominent Y2K styles and how to mix and match outfits.
• In the tech industry, you can make a video that demos the product’s features, which is both concise and visual.

This helps customers both learn more and have a reason to trust your product.

The “Unwrap Account” Trend

This is a cute and unique idea, especially when you want to encourage followers across multiple platforms.

• For example: Wrap a phone in gift paper, then unwrap it to reveal your business’s Instagram account.
• Or, film an “unwrap” scene to introduce your TikTok/YouTube account.

This is a subtle but extremely effective way to cross-promote your social media channels.

Tips for finding Facebook post ideas so you never run out of content

When we think about finding content ideas, one of the most accessible and effective places is right on social media platforms.

Leverage Inspiration from Instagram

With Instagram, you can:

• Note at least 10 accounts that are speaking directly to your target customers.
• Go to their profiles and save their posts using the Collections feature.
• Pro tip: Save these posts by content pillar. For example, if you have a pet store, you can save posts about dog nutrition to a folder called “Dog Tips.”

Additionally, follow 10 personal accounts you like the way they create content. This gives us a source of fresh creative inspiration, because you don’t always need to learn directly from competitors. The way others entertain, educate, or attract an audience can open up many unexpected ideas.

And don’t forget the comments section! This is where the audience asks questions and expresses concerns – a “gold mine” of content ideas for us to explore.

Find content from creators on other social media platforms

Besides Instagram, we recommend you expand to many other platforms:

• Pinterest: Find inspiration from infographics and carousels and save them to private boards. The algorithm will automatically suggest more relevant content.
• YouTube & TikTok: Discover trending videos, keywords, and headlines that are getting a lot of attention.
• Reddit: A place for real-time discussions, which is perfect for finding hot topics or questions that the audience is genuinely interested in.

Use AI to summarize ldeas

Today, AI is a wonderful “creative assistant” that we always recommend advertisers leverage. With ChatGPT or Meta AI, you just need to enter your objective, target audience, CTA, or tone of voice… and the AI will quickly generate a series of ideas.

Important tip: Ask the AI to categorize the ideas by content pillar. This helps us manage and launch them more easily, while also ensuring diversity and consistency in the content.

Use research tools and news sources to brainstorm ideas

Besides social media and AI, we also suggest some other useful tools:

• Google Trends: See search trends in real-time.
• Answer the Public / Quora: Discover the real-world questions users are interested in.
• Newsletters from competitors or brands in the same industry: This is a fast source of updates on news, trends, and compelling visual content.

Systematically store and manage Ideas

Having ideas isn’t enough; you need to manage them scientifically to avoid losing them. We often recommend using:

• Plan or other social media scheduling tools.
• Notion, Asana, or even the Notes app to keep ideas centrally in one place.

Launching the Facebook post ideas for business we’ve shared above will not only help your business maintain a steady presence but also create an organic connection with customers. When you know how to combine creativity, strategy, and an understanding of your audience, you can completely turn Facebook into an effective promotional channel, attracting new customers and retaining loyal ones.

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