When running ads yourself without much knowledge, experience, and optimization skills, you are likely to make mistakes with Google Ads. In today’s article, Optimal Agency experts will share common errors when running ads on Google. Please follow to avoid these mistakes!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
Benefits of advertising on Google Ads
Before learning about common Google Ads mistakes, let’s explore the benefits that businesses receive when running ads, including:
- Google is a global search tool with a huge user base. If a business advertises on this platform, it can reach many target audiences.
- Google Ads’ targeting feature helps ads display to the right audience at the right time. This helps you achieve advertising goals with minimal budget spending and maximize ROI.
- Ads not only appear on search networks but also display on Google’s partner platforms: display network, Gmail, YouTube, and Google partner websites.
- With Google ads, you have full control over adjusting budgets daily, weekly, or monthly. Google Ads charges per click, so you can effectively control costs.
- By running ads on Google, you will drive traffic, increase brand awareness, and get more potential customers. One benefit of running Google Ads is the ability to collect customer data for remarketing campaigns.
- You can easily track and measure the effectiveness of your advertising campaign through Google Analytics and your Google Ads account. From there, you can evaluate the effectiveness of your Google Ads campaign and make appropriate adjustments.
Why should you run Google Ads yourself?
Compared to using Google advertising services, running ads yourself helps businesses take the initiative in creating and managing advertising costs effectively. At the same time, it saves costs on hiring advertising services and instead focuses the budget on campaigns.
You understand the products and services of your business, so when running ads on Google, you can accurately identify the target customers and campaign goals to run effective ads. Moreover, running ads yourself helps limit the risk of internal company data leakage.
Although running ads on Google yourself helps businesses take the initiative in creating and managing costs effectively, lacking knowledge and technical skills to implement Google Ads campaigns can lead to common mistakes. What are those mistakes? Please continue to follow the content below!
>>>Click now: how to set up Google Ads enhanced conversions
Mistakes to avoid when running Google Ads campaigns
Lack of clear objectives
If you don’t have a clear idea of what you want to achieve when starting your advertising campaign, it will be difficult to create effective Google Ads campaigns. Therefore, the first thing you need to do is determine exactly what you want from your advertising efforts to deploy campaigns that align with your goals.
Choosing the wrong keywords for advertising
Choosing the wrong target keywords
Choosing the wrong keywords is one of the common mistakes when running ads on Google. Target keywords help your ads target the right target audience, and if you choose the wrong keywords, you not only miss out on many customers but also waste your budget.
You should carefully research the characteristics and behavior of your target audience to choose the most suitable keywords to run ads. Analyze carefully to determine a list of target keywords that match your campaign goals and budget.
Using too many keywords
Running Google Ads with too many keywords consumes a lot of budget and does not yield the desired results. When running Google Ads, it is important to focus on keywords that are truly relevant and appropriate, rather than simply selecting random keywords suggested by Google.
Missing keywords in Google Ads content
After selecting the appropriate keywords for your Google Ads, if you consistently forget to include them in your content, it will affect your ability to attract users and improve the quality score of your ads. However, you need to ensure that the keywords are inserted logically and naturally in the content to enhance the effectiveness of your advertising.
>>>Learn more: how to use Google Tag Manager
Ignoring negative keywords
One common mistake in Google Ads is not using negative keywords. By using negative keywords, you can exclude keywords that are not relevant to your products or services, thereby reducing costs and increasing ROI. Ignoring negative keywords can lead to a wasted advertising budget and low conversion rates.
Not targeting geographic locations
When running ads on Google, you should geo-localize your ads to reach many potential customers who need your products and services. Choosing specific customer locations helps increase Google Ads visibility and improve conversion rates. At the same time, it helps you use your advertising budget effectively for Google Ads.
Ignoring ad quality score
For Google Ads, the quality score is a measure of the success of your advertising campaign. It determines the ad ranking and cost per click. When the ad quality score improves, your ads are more likely to be displayed in search results, with higher click-through rates and lower cost per click. Factors to consider for improving the ad quality score include relevance, landing page experience, click-through rate, etc.
Not testing ads
When setting up Google Ads campaigns, it is difficult to know which factors will yield the best results. Therefore, conducting A/B testing is necessary to test different variations of ad copies and landing pages to see which ones perform best. Although testing may require some budget, it will yield better results.
Errors in using landing pages
Using the wrong landing page
This is a common mistake in Google Ads where advertisers often overlook the importance of the landing page. The landing page is the web page that users are directed to after clicking on your ad. A quality landing page needs to be closely related to the ad content.
Not paying attention to the user experience on the landing page
When running Google Ads, you not only need to attract target audiences to your website but also need to provide the best experience for people and increase conversion rates. Therefore, take the time to optimize your landing page by improving the content, videos, images, etc. Ensure your landing page provides a good user experience and includes detailed contact information for easy communication with users.
Not tracking conversions
To evaluate and measure the success of a Google Ads campaign, conversion tracking is necessary. Tracking allows you to determine which ads deliver results and which don’t. Google Ads can use conversion data to help increase sales and leads for your business.
These are common mistakes to avoid when implementing advertising campaigns on Google Ads. Hopefully, this information will help you run highly effective and cost-efficient advertising campaigns on Google.
Maybe you are interested:
- Is running Google Ads worth it in 2024?
- Conversion Value Rules in Google Ads
- 6+ How to scale Facebook ads effective
Frequently asked questions
A common mistake in Google Ads related to geotargeting involves misconfiguring location options. Advertisers can accidentally target people who are interested in a location rather than people who are physically there, leading to low conversion rates. To avoid this, set your location correctly to understand the different location options in the expanded menu.
You should incorporate negative keywords into your Google Ads campaign to avoid wasting your budget running Google ads on unrelated keywords. This way, you’ll ensure your advertising budget is used more effectively by showing ads to a more targeted audience for maximum business efficiency.
