Google Ads is a powerful advertising tool that any business, including small businesses, wants to use to increase reach to many target audiences and boost sales. Is Google Ads for Small Business
suitable? How to implement an effective campaign? To get a satisfactory answer, don’t miss the article below!
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Benefits of Google Ads for Small Business
Most small businesses do not have a lot of financial resources to implement large-scale advertising campaigns. Therefore, they use Google Ads as a way to drive traffic to their website and increase sales without spending too much money. Here are the reasons why you should run Google ads for small businesses:
Increase visibility
When running Google Ads, you can ensure that your business website will appear in the top search results. This increases the chances of people finding you when they search for information about your products or services. If potential customers see your ad many times, they will remember your brand and become more familiar with it.
Reach the right target audience
Most people who need a product or service will search for information about that product or service on Google. Google Ads provides businesses with many targeting options based on demographics, behavior, and interests, among others. This ensures that ads are displayed to relevant audiences. From there, it helps improve conversion rates and optimize advertising budgets effectively.
For local businesses, you can target ads based on geographical location. This way, ads will be displayed to potential customers near your store. Google Ads allows you to target customers by location. Google’s local search ads can drive traffic to physical stores.
Build brand awareness
For new small businesses looking to expand their reach, Google Ads is a great choice to increase brand awareness. Google ads not only help you reach the right target audience and increase visibility.
In addition, your business will be featured in Google’s ecosystem. Through the deployment of Search, Display, and Shopping campaigns. You can then display your business’s products, services, and brand in front of people who are searching for what you are offering.
Increase sales
Because Google Ads helps your business reach people who are searching for the products or services you provide. Moreover, when customers click on ads on Google, they will be directed to a specific landing page, which is your business website.
Google allows you to create additional website links outside of the standard homepage for customers to find exactly what they are looking for. When they find your products or services suitable for them, they will find a way to contact you. From there, it helps improve conversion rates, attract more new customers, and increase sales.
Cost-effective control
The cost of Google advertising is based on clicks. Google Ads helps you reach target customers who need your products or services. On the other hand, you can set the maximum amount you are willing to spend per month or day. This way, you can control your advertising budget more effectively.
Easy tracking and measurement of effectiveness
Google Ads provides you with many tools to track conversions, and accurately describe user behavior when they view and click on ads. You will have important campaign metrics: CTR, number of clicks, cost per click, conversion rate, etc. Based on this data, you can understand the effectiveness of your Google advertising campaign. From there, make necessary adjustments to maximize the benefits of Google Ads campaigns and increase ROI.
Instructions for creating Google Ads for Small Business
Any business, regardless of its size, needs to have a Google Ads account to run ads. To create an account, provide detailed information about your business, including its name, location, and website URL. In addition to creating your account, you can also hire Optimal’s Google Ads Agency account.
Optimal is the number one provider of high-quality advertising account rentals with over 10 years of experience and is an official Google partner. Optimal’s agency account will ensure the best bidding price for your advertising campaign.
Our experts guarantee that your advertising campaigns will be 100% active. You will receive detailed daily reports on the status of your advertising campaigns to compare with your business activities.
In the case that your products and services are advertised on Google (such as Casino, Crypto, Nutra, etc.), we also support policy violation link cloaking. With our internal link cloaking system, which is safer and more effective than any other product on the market. Additionally, Optimal’s experts can help you review and edit keywords and ad content to make them more suitable. For more information about our services, contact our hotline: +84819004282!
Once you have a Google Ads account and have prepared all the necessary materials, follow these steps to set up your ads:
Define campaign goals
Depending on your business objectives and the results you want to achieve from your Google advertising campaign, the campaign goals will vary. These goals may include increasing website traffic, finding potential customers, increasing sales, etc. Corresponding to each campaign goal, there will be suitable Google Ads campaign types for you to choose from and achieve your goals.
Set a budget
Google advertising uses an auction system and quality score to evaluate the best ads to display to your target audience. By setting an appropriate budget and choosing a suitable bidding strategy, you can not only manage costs but also establish a foundation for evaluating the ROI of your campaigns. You need to set a budget that aligns with your marketing goals and is flexible enough to adjust performance.
Conduct keyword research
Keywords are an important part of Google advertising campaigns. Choosing and using relevant keywords will help your ads reach the right target audience and achieve desired results, optimizing your campaigns. Use Google’s Keyword Planner tool to research the best keywords for your small business.
Create ad campaigns
Once you have selected your target keywords, create your campaigns by creating ad copies that include headlines, descriptions, images, and targeting options (location, language, etc.). In particular, your ad content should include clear and persuasive calls to action (CTAs).
Additionally, you need to choose a landing page that is relevant to your ad copy and targeted keywords. The landing page is where users end up after clicking on your ad.
Ensure that your landing page is visually appealing, easy to navigate, and includes strong and relevant CTAs that align with your advertising campaign goals, while also optimizing it for mobile devices.
If your landing page is not performing well, even with a high click-through rate, you may need to A/B testing Google Ads different landing pages to find the most effective one.
Finally, set up ad extensions to provide additional information such as your business address, phone number, or additional links to specific pages on your website. Once everything is ready, double-check your settings and launch your ad campaign.
Monitor and optimize
Throughout your Google Ads campaign, regularly monitor, measure, and optimize your ads. Google Ads provides various metrics such as click-through rate, conversion rate, and cost per click that can provide valuable insights into the effectiveness of your campaigns.
Use this data to evaluate the effectiveness of your advertising campaigns. Regular monitoring allows you to make data-driven decisions, ensuring that your campaigns are always effective and cost-efficient over time.
Tips for optimizing effective Google Ads for Small Business
Not only do you need to understand the instructions for setting up Google ads for small businesses, but you also need to pay attention to the following to achieve the best advertising results:
Choose keywords that match your goals and advertising campaigns on Google. This is considered one of the most important steps that determine the success of the campaign and ROI.
If you are targeting a highly competitive segment. The best way to attract customers and competitors is to bid higher. Also, work to increase your ad quality score by making your ad more engaging.
Google offers many different types of ads, but you need to choose the type of ad that is right for your business. Please consider the following factors: goals, advertising budget, target audience,… to choose the appropriate type of advertising.
When running Google Ads, you need to set up conversion tracking to know if your ads are effective or not. Besides, you can know what customer behavior is after clicking on an ad to have effective methods to improve campaign performance.
Negative keywords are a powerful tool for Google Ads. It allows you to exclude keywords for which your ad will show. This prevents your ads from showing at the right time to the right target audience.
To have successful Google Ads campaigns, optimize landing pages to help convert visitors into customers. Ensure your landing page has an eye-catching interface, fast page load speed, ad-related content, and a clear and convincing call to action.
Through the content we have shared above, you understand the importance of Google Ads for Small Business and how to deploy effective campaigns. Hopefully, this information will help you when running Google ads.
Please refer to:
- How to set up a target ROAS in Google Ads campaign
- Common Google Ads mistakes to avoid in 2024
- Conversion Value Rules in Google Ads
Frequently asked questions
Have. Google Ads is suitable for all sizes of businesses. Google Ads is an effective way for businesses to increase customer brand awareness, increase website traffic or generate more leads, increase sales, and easily track results. ..
With Google Ads, small businesses can reach their exact target audience, refine their campaigns for success, and only pay for users who engage with their ads. This platform helps small businesses expand their customer base, achieve business goals, and optimize costs effectively.
Depending on the keywords you choose to run ads with, their bids, and targeting positions, the cost of Google advertising will vary.
Based on many surveys, Google Ads has an average cost of 1000 – 10000 USD per month. Most businesses need to pay an average of $0.11 – $0.50 per click and $0.51 – $1000 per 1000 impressions.
If you run a small business, you can start with an expenditure of 2000 – 8000 USD. Focus on keyword research, optimization, and data tracking so you can see what works.
To know the exact amount of money spent, you need to carefully consider the current average cost of Google Ads. At the same time, plan your advertising budget and the profit you want to get.
