To create advertisements for websites, you need to choose a suitable tool. This is difficult for people without a background in web design. Google Web Designer has appeared to help beginners create interactive ads and preview them on different browsers. In this article, Optimal Agency will help you understand what is Google web designer? Guide you on how to use this tool effectively. Follow along!
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What is Google Web Designer?
It is an advanced web application that allows users to design and create HTML5 ads, images, videos, and other web content using an integrated code and image interface. Furthermore, you can create content using drawing tools, text, and 3D objects, and animate it all on the timeline thanks to its Design view.
Currently, Google Web Designer has 2 interfaces: Design View and Code View. With the Design View interface, users can use tools like the Pen Tool, Text Tool, and Rectangle Tool… to build HTML5/CSS3 pages and create motion for objects. It also provides users with options to customize CSS3 properties.
This tool is a handy assistant for designing Google ads and various types of ads. With Google Web Designer, you can create new ads or use templates available in the collection.
In addition, this application has advanced features that allow you to preview ads on Chrome, Firefox, and Safari. It also generates code for each created ad that you can edit, export, or use to publish to Google Drive or DoubleClick Studio.
This is a free, powerful tool that designers and developers can use to create web content without requiring much technical knowledge.
How Google Web Designer works
This tool operates based on visual design, where users can create content by dragging and dropping it into the canvas and customize their appearance and behavior. The main functions of Google Web Designer are:
Quick-time scrubbing: You can create animations or transitions by using quick-time scrubbing. From there, you can precisely control the time when an object or content is visible.
Code view mode: For users experienced in coding, Google Web Designer provides a code view mode that allows direct control of HTML, CSS, and JavaScript code for the convenience of users.
Responsive design: This tool supports responsive design to create web content that adapts to different sizes and orientations.
Preview and testing: Users can preview their ads to see how they will appear in web browsers. This tool also includes testing functionality to check compatibility and performance.
Google Web Designer is widely used to create HTML5-based ads for online advertising. These ads are visually appealing, attracting the target audience and increasing engagement.
Some designers use this tool to create special web pages, especially those that require a high level of interaction or animation. Marketers or businesses using Google Web Designer can create beautiful web pages and products.
Why should you use Google Web Designer?
After understanding what Google Web Designer is and how it operates, let’s explore the benefits of Google Web Designer!
User-friendly interface, easy to use
It features an intuitive, vibrant, and easy-to-understand interface suitable for beginners. It helps create a visually appealing website with quick and simple ad banners. The software is completely free to use even if you are not an expert in coding or design.
Beginners can create engaging, creative content with Google Web Designer. This tool provides many effective coding features for experienced developers. Those with knowledge of HTML, CSS, and Javascript will find it easier to use.
Unique features available
This web design and online advertising tool is built in visual design. You can use the 3D Rotation tool to view elements from a different angle simply by clicking and dragging.
For users visiting your website, they always want to find something engaging and special. If your website has 3D web animations, it will leave a deep impression on your business brand.
Google Web Designer’s Animation mode allows designers to choose Quick or Advanced options, providing an exciting web experience for users. They can enjoy unique features, view each scene, or command individual frames.
Furthermore, Google Web Designer offers a vibrant color options panel that can be selected. It also provides complex color transition options and newly stored colors for future use.
It provides many design templates to make creating ads easier and customizable to suit preferences. Website components are redesigned to meet usage needs thanks to Google Web Designer.
Adjusting screen sizes is easier with vertical or horizontal layout types based on percentage ratios. This allows the website to adjust itself by expanding or contracting the device while maintaining its structure.
Detailed instructions for using Google Web Designer
By now, you have a better understanding of what is Google web designer and the benefits it brings. Let’s get started using Google Web Designer right away!
First, access the tool’s homepage and download it through the link: https://webdesigner.withgoogle.com/intl/fr_fr/. Google Web Designer is compatible with most operating systems. The download process is very fast, and after launching it, the installation process will load some additional data. It only takes a few minutes to install this application.
Getting familiar with the Google Web Designer interface
After launching the application, you can see that it has a dark interface similar to Adobe’s product suite. The left toolbar includes tools for adding text, dragging and coloring elements into blank spaces, etc. Google Web Designer offers many design options, especially those related to advertising. You can also use Google Web Designer to create simple banner ads, interstitial ads, and even lightboxes.
Designing a website in Google Web Designer
Once the installation is successful, use Google’s web design tool by clicking on “Create New File” to design a website according to your needs. Next, select HTML and choose the installation location and name for the file, storage location, website title, and automation mode.
Insert the selected component tools to start designing and customizing the properties of the components, such as color, size, etc., into the available workspace in the left panel by dragging and dropping. Customize the color, size, and alignment of the components using the displayed parameters on the right side of the screen.
Now, add text to the workspace of Google Web Designer and edit it to become a menu. Then, provide an ID for the object on the right side of the screen and create an event for that object by clicking on “Events” in the bottom right corner of the window.
In the pop-up window, select the object ID in the top menu and click on “Events,” then choose “Mouse” and “Click” and select “CSS.” Finally, select “Set Style” to configure the parameters related to the inserted object. At this point, insert the desired objects into the workspace and edit the corresponding parameters to achieve the desired result.
Designing ads with Google Web Designer
To create ads with Google Web Designer, select “Banner for AdWords and AdMob.” Then, various layouts will appear, and you can choose the most suitable layout. In addition to basic options such as the Class selector and color, there is also an Ad Validation feature. You can detect any errors in the ad with Google Web Designer.
Furthermore, this tool helps optimize ads for faster loading. The ad editing process is quite simple with many tools to use. You can add a copy you want to any part of the ad by double-clicking on the existing text boxes or adding new text boxes.
Adding interactive features to ads
If you want to add interactive features to create dynamic ads, right-click on any component of the ad at any time and add what Google Web Designer calls an “Event.” You can choose to trigger events with a mouse click or touch, depending on the type of ad.
Each option has its own set of triggers, and it also includes resulting actions to choose from. You can add custom CSS to the ad and activate a range of specific ad events or create custom events.
Previewing ads in Google Web Designer
When the ad is ready to run, use the Preview tool in Google Web Designer to see how the ad will appear on any browser you have installed on your computer. You can switch between the Design view and Code view as desired.
With the above sharing, you have a better understanding of what is Google Web Designer and how to use this tool. Creating ads for the web is now easier with Google’s web designer. Hopefully, this information will help in creating effective advertising and website design.
Please see more:
- Common Google Ads mistakes to avoid in 2024
- How to create a Google Ads video campaigns easily
- 8 Ways to Optimize Quality Score in Google Ads 2024
Frequently asked questions
The answer is yes. You can create a website using Google Web Designer. Although it is easier to use this platform to create a website if you already have design experience. However, it is not necessary to create a functional and aesthetically pleasing HTML5-based responsive website with advertising banners using the Google Web Designer tool.
The answer is yes. Google Web Designer is completely free to download and use. It’s part of Google’s suite of creative tools that make high-quality web design accessible to everyone regardless of their budget or level of expertise.
The tool supports a variety of file formats, including HTML, CSS, JS, XML, SVG, and GIF. It also supports Google Web Designer-specific file formats such as .gwd files.
