The explosion of social media has been propelled by significant innovations such as the application of AI technology across multiple platforms, the increasing use of social media as a search tool, and the continual updating of algorithms. All these changes paint a vibrant and intriguing picture in both the media and advertising industries. To keep pace, advertisers need to continually update themselves on the latest trends in social media. In the following article, Optimal Agency will share 7 social media trends with great influence in 2024.
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Predict social media trends in 2024 with Optimal
Predicting future social media trends requires an understanding of the current landscape, new technologies and consumer preferences. The process of identifying trends will include analyzing user behavior and tracking developments in industries and fields.
Several factors influence current social media trends, including technological advances, cultural shifts, and user needs.
7 social media trends with great influence in 2024
The year 2023 witnessed a series of groundbreaking innovations not only in marketing but also in many other fields. In the field of marketing, there have been significant changes in how consumers shop and the trends in social media usage previously unseen. Algorithms are continuously updated, creating a “virtual world” filled with creativity and dynamism over the past year. Therefore, in 2024, we will leverage major social media communication trends, as follows:
Use Video Marketing for communication
Video Marketing is an attractive way to attract customers. Advertisers can promote their brands with just a short video ranging from 1-5 minutes. The reason video is effective is that half of today’s consumers prefer watching video content over text-based content. Therefore, Video Marketing has become a marketing trend for many years to come.
Use AI in Digital Advertising
It’s undeniable that Artificial Intelligence (AI) has ushered in a new era in advertising in 2024. This is a promising time, where new trends are emerging, and advanced technology is driving development and interaction in this industry. AI is not just a simple automation tool; it’s a catalyst for creativity and strategic planning in the digital marketing field. This technology allows marketers to analyze consumer data, predict trends, and create content tailored to the target audience. With the increasingly complex development of AI, its role in content creation, campaign optimization, and customer attraction becomes more critical. Marketers are exploring new ways to connect with audiences, often through personalized strategies and real-time interactions.
Livestreaming on platforms
Businesses in Asia, especially in e-commerce, are quickly harnessing the potential of using social media to interact with customers in their online experiences. This strategy helps brands be present where consumers spend most of their time online, accounting for about 44% of the total e-commerce market in Asia, with a total value of up to $109 billion. There’s a clear shift in how consumers want to interact with brands, particularly on platforms like TikTok. Consumers are seeking authenticity and human contact. The popularity of short videos on TikTok is evidence of this trend, indicating a shift towards more natural and authentic brand interactions. This is not just a temporary trend but a fundamental change in consumer expectations, requiring a more sincere and engaging brand communication approach.
Building sustainable relationships with KOL (Influencer)
A new study from Unilever has highlighted the incredible power of influencers in shaping behavior and encouraging environmentally-friendly choices. 78% of people find them most influential compared to all other media, including TV, news, and government campaigns. Moreover, 3/4 of people are more likely to take environmentally-friendly actions after exposure to content on social media platforms, while 8/10 consider TikTok and Instagram ideal places for sustainable living advice. However, as brands recognize the power of influencers in sustainability, there is a risk that consumers may be concerned about whether these creators may be controlled or influenced by brands.
Marketing on social media platforms
“Social Media Marketing” is an online marketing strategy that businesses use social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote and maintain their brand, products, or services. Leveraging social networks for personal or business brand marketing yields very high results. Social media marketing campaigns have high accessibility, reaching a large community very easily.
You can see the 2 following social medias having a large customer base as follows:
+) For the Tiktok platform, businesses and individuals only need to create a short video of 60S-3 minutes to advertise their brand.
+) As for Facebook, businesses and individuals must have community building skills, or advertising skills to promote their products and brands.
Affiliate Marketing Development
Affiliate Marketing is an online marketing method based on using affiliate links. This is a powerful tool for brands to access and interact with users effectively. In this model, businesses only have to pay commissions to marketers when users perform specific actions, optimizing their marketing costs. Social media platforms have become a major source of traffic for affiliate marketers. From free to paid traffic, these platforms attract a large amount of traffic, providing favorable conditions for affiliate marketers. Many individuals have achieved significant income through the use of these social media platforms. Forecasts show that the Affiliate Marketing industry will continue to grow strongly in the near future.
Use Facebook Reels, Instagram Reels, and YouTube Shorts
Short video formats have become a hot trend recently, with TikTok as the pioneer. However, the emergence of Facebook and YouTube has further enriched this trend. Facebook Reels and Instagram Reels have only been launched recently, but with the strong user base of Facebook and Instagram, they have the potential to grow significantly in the future. YouTube Shorts has also started to draw user attention. While it has similarities with other platforms, YouTube Shorts targets a broader and more diverse audience, not limited to just young people.
In the article above, Optimal Agency hope that our content can help you understand the influential social media trends of 2024.
Please see more:
- How to create a digital marketing strategy that brings sales?
- Popular Online Marketing strategy today
- Digital Marketing Trends 2024
Frequently asked questions
KOL stands for “Key Opinion Leader,” which are individuals or organizations that have influence and credibility in a specific field. They are often used in marketing strategies to create interaction and influence within the online community. KOLs have the ability to produce quality content and attract attention from the target audience, helping brands enhance awareness and build trust with customers. Additionally, collaborating with KOLs also provides an opportunity to effectively and conveniently reach target audiences, especially in today’s digital environment.
Although using livestreams in marketing offers many benefits, such as direct interaction with the audience, creating closeness, and increasing interaction, there are also some limitations. First is the instability of internet connections, which can lead to reduced video quality or loss of connection during transmission. Additionally, livestreams require thorough preparation and planning because live interaction demands confidence and solid knowledge from the presenter. Furthermore, livestreams cannot store or edit content after broadcasting, which can pose risks if any unwanted issues arise during the live session.
