Hacked clicks and fake clicks from bots or competitors consume a large amount of budget and affect the performance of your Google advertising campaign. Proactively detecting and blocking this traffic will help improve the effectiveness of your Google Ads campaign, optimizing costs for your business. To do this, you need to know how to block IP on Google Ads. For details on the steps, please follow the article below from Optimal Agency to better understand!
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The importance of IP blocking in Google ads
Unlike Facebook, Google charges based on user clicks on ads. This means you may have to pay for invalid clicks like pirated clicks from competitors or bots. Blocking IP on Google Ads is one of the effective ways to protect your ads and budget.
By identifying and blocking IPs that have fake or invalid clicks on ads without real demand for your products or services. This will help prevent fake click fraud on your ads from draining your budget. At the same time, improve the reach of ads to the target audience.
If you know how to block IPs on Google Ads, you can exclude and prevent non-converting traffic sources based on their IP. You can then focus your advertising budget on audiences that are more likely to convert. This improves the performance of your Google Ads campaign and improves overall ROI.
Furthermore, you can control internal traffic to avoid serving ads to employees and prevent them from accidentally clicking on ads. This helps ensure the accuracy of Google Ads campaign performance data and ensures budgets are used most effectively.
Blocking IPs in ads reduces the number of times your ads are shown to audiences that are unlikely to convert. This helps improve your ad’s click-through and conversion rates. Thereby helping to improve ad quality scores, improve rankings, and reduce costs per click.
Additionally, you can prevent your competitors from knowing your strategy and clicking on your ads to drain your budget and hurt your Google Ads campaign’s performance.
How to identify IP addresses to block in Google Ads?
To detect invalid traffic, fake clicks, or pirated clicks that are wasting your advertising budget. Using a 3rd party tool allows you to view the IP addresses of ad interactions to prevent Google Ads clickjacking. Or set up some way of checking your web server logs.
Once you have identified the fraudulent IP address and are sure it is not someone truly interested in your product or service, proceed to block it. Continue reading the content below to understand better!
Instructions on how to block IP on Google Ads effectively
Manually blocking IP addresses in Google Ads
As soon as you identify fraudulent clicks or abnormal behavior on your ads, accessing your Google Ads account to block IP addresses is crucial. This method helps you block risky IPs from competitors aiming to deplete your budget and reduce the effectiveness of your Google Ads campaign.
Firstly, log into your Google Ads account. On the left-hand menu, click on “Campaigns.” Next, select “Settings” to view a list of all campaigns in your account and choose the IP addresses you want to exclude from your ads.
On the next screen, click “Additional settings” to expand the settings panel and see the IP exclusion option. Then click “IP exclusions” at the bottom to open a drop-down window. Here, you can enter the IP addresses (one address per line) that you want to block from your Google advertising campaigns.
Note: You can block up to 500 specific IPv4 and IPv6 addresses. You can also use wildcard characters (*) to block entire IP ranges. Explore the IP exclusion options through third-party exclusion lists.
When dealing with a large number of IPs to block, consider the effectiveness of click fraud and ad fraud prevention services. This helps identify and eliminate fraudulent clicks while ensuring legitimate users are not excluded.
After completing this, click the “Save” button at the bottom right to confirm the IP addresses you want to block. You’ve now completed the steps to block fraudulent click IPs. Repeat this process for all campaigns where you want to exclude IP addresses.
This manual method of blocking IPs on Google Ads requires more time and effort. You’ll need to closely monitor server logs and constantly review data to identify fraudulent traffic patterns. Then, you’ll have to access the Google Ads dashboard to exclude the IPs. Also, competitors may change IPs when engaging in fraudulent behaviors.
How to block IP on Google Ads with automatic fraud detection software
By using third-party software, you can detect fraudulent behaviors and block deceptive IPs before they can cause serious damage at lightning speed. The system automatically removes fraudulent IP lists in real time to protect your ads from current threats.
The operation mechanism of this automatic IP blocking software is that tracking code is added to your Google Ads campaign and landing pages. This allows the click fraud prevention software to collect necessary data points.
After collecting the data, the fraud prevention algorithm of the software will do its job to identify fraudulent behaviors. Once fraudulent IPs to block are identified, the software is immediately added to your excluded IP list on Google Ads.
Thus, using fraud detection software and blocking deceptive IPs is straightforward. Your ads will be maximally protected in real time. These software solutions help you quickly identify invalid traffic sources and save time compared to manual methods.
Some reputable automatic IP fraud detection software for Google Ads include Trafficguard.ai, Fraud0, ClickCease, Cheq.ai, Fraudblocker, Clickguard, etc.
Blocking IPs on Google Ads helps you manage and control who has seen your ads. It also prevents fraudulent clicks and ensures ads are displayed to the right target audience, enhancing campaign performance, and maximizing advertising budget protection.
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Frequently Asked Questions
Blocking IP addresses improves ad performance, but this tool should be used with care. Blocking invalid traffic like clicks from bots or competitors will impact your clickthrough rate (CTR), conversion rate, and cost per click (CPC) for the better.
However, blocking legitimate traffic carries many risks. If you’re not sure whether an IP address should be blocked, use a third-party tool to identify and block invalid traffic.
You can currently block 500 IP addresses per campaign in Google Ads. If you want to exclude more for a campaign, you need to split the campaigns.
