With the rise of short videos on TikTok, a new era in advertising has emerged. Therefore, to keep up with this trend, YouTube has launched YouTube Shorts Advertising, helping advertisers deploy short video ad campaigns to expand their reach to more target customers. If you want to understand more about short video ads and how to deploy YouTube Shorts Ads campaigns, follow the article below by Optimal Agency!
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What are YouTube Shorts advertising?
These are ads ranging from 15 to 60 seconds that play between videos on YouTube Shorts. Which are typically vertical videos of 60 seconds or less. This type of ad allows advertisers to reach new target customers through concise, engaging, and relevant content.
To compete with TikTok, YouTube has introduced short video ads that allow users to easily view product offers. Additionally, advertisers can use YouTube to enhance product awareness and increase business.
Moreover, YouTube Shorts advertising has a simple design that can be square or vertical, but each ad must follow a specific format. This is a great choice to enhance customer loyalty, conversion rates, and sales.
Why should you run YouTube Shorts advertising?
There are many reasons why advertisers should deploy YouTube Shorts Ads campaigns:
Wide reach
YouTube Shorts has over 70 billion views per day, so businesses can reach and attract many target customers, increasing both reach and brand awareness.
By creating engaging, concise, and easy-to-understand video ads, YouTube Shorts Advertising offers a diverse and expansive customer targeting method. YouTube’s algorithm prioritizes showing short videos, allowing advertisers to reach a varied, dynamic audience.
Enhanced interaction
Businesses can use short video ads to attract the attention of target customers and create a memorable brand experience. YouTube Shorts Advertising makes it easy for users to view content and build brand awareness. By conveying impactful messages in a concise format, businesses can enhance interaction and build good relationships with target customers.
Multiple targeting features
YouTube Shorts provides advertisers with targeting options that allow you to fine-tune your video ad campaigns. By using filters and tags to target viewers by age, gender, and location, you can ensure your ads are shown to the right target audience, increasing interaction and conversion rates.
Cost-effective
YouTube Shorts advertising offers a cost-effective advertising solution with a cost per view (CPV) ranging from $0.05 to $0.30, depending on the target audience and industry competition. Moreover, advertisers can set budget limits to ensure precise control over spending. This makes Shorts advertising a strategic financial choice for all businesses.
Allows retargeting
You can create campaigns targeting users who have previously interacted with content on YouTube Shorts. This personalized approach increases the likelihood of conversions. The retargeting ad campaign on YouTube Shorts comes in various forms, from introducing new content to offering exclusive promotions. By tailoring the message to fit users’ previous interactions, you can encourage them to perform conversion actions.
Improved ROI
This ad format allows businesses to reach a large target audience with a low budget. The combination of wide reach, high interaction, enhanced brand awareness, and budget efficiency makes YouTube Shorts a strategic choice for advertisers looking to maximize ROI.
How to deploy YouTube Shorts Advertising?
To deploy a YouTube Shorts ad campaign, you need to log into your Google Ads account. As YouTube advertising operates through the Google Ads platform. If you don’t have one, you’ll need to create an account or rent a high-quality Optimal Agency Google Ads account to deploy your campaign. Afterward, you can follow these steps:
Create a new campaign
After logging into your Google Ads account, go to the All Campaigns section. Next, click on the (+) icon to start a new campaign.
Choose the type of campaign and objectives
Now, start a new ads campaign by choosing the type of campaign and appropriate objectives. To create YouTube Shorts advertising, you need to select Video from the list of options. Then, choose your campaign objectives from options like increasing website traffic, generating leads, enhancing brand awareness,… Alternatively, you can click on the option to create a campaign without a specific objective.
Fill in information about the campaign
The next step in creating ads on YouTube Shorts is to set up detailed information about the campaign. Here, you will name the campaign, select a budget, and schedule,…
Choose the ad placement
After completing the campaign details, choose where the ad will appear. If you want your ad to show in YouTube Shorts, select the YouTube Video option.
Set up the bidding for the ad
Here, you need to choose the type of bidding for your campaign. Some bidding options you might consider include cost per view (CPV), cost per acquisition (CPA), or cost per thousand impressions (CPM),…
Target the audience
Next, choose the target audience for your YouTube Shorts ad. YouTube allows advertisers to use targeting features based on demographic criteria, behaviors, etc. This ensures that your ad is shown to those most likely to buy your product or service.
Add a video for the ad
Next is adding a video to your campaign. Ensure that the video your audience will see when your ad plays is ready. First, you need to upload the video to YouTube to add it to your media. Then, to select the video in the ad campaign, you can search for your video on YouTube or paste the YouTube URL of the video.
Complete the campaign and launch
Finally, to launch the YouTube Shorts ad campaign, you need to choose the type of ad, enter the ad URL, the call to action (CTA),… After completion, you need to check the ad content for any errors to make edits and then start the campaign.
Tips for deploying Youtube Shorts Advertising
Moreover, to effectively deploy Youtube Shorts advertising campaign, you should note the following:
Ensure the ad has the correct format and specifications
When running YouTube Shorts ads, ensure your video complies with YouTube’s advertising technical specifications for resolution, aspect ratio, and file format. This ensures your content video displays clearly, in high quality, and captures your target audience’s attention.
Consider the length of the video
Studies have shown that videos lasting between 15 to 60 seconds are most likely to impress your target audience. Further, conduct A/B testing to determine the ideal ad video length that ensures your message is conveyed attractively and relevantly while capturing the attention of your target customers.
Research keywords to optimize the ad
Keyword optimization plays a crucial role in helping your target audience discover your YouTube Shorts advertising. Businesses can use YouTube or third-party keyword tools to identify relevant phrases that match your content and brand message. Specifically, strategically placing keywords in titles, descriptions, and video tags can increase your ad’s visibility to the right audience.
Test ads with different messages
Conduct A/B testing continuusly is necessary to refine your message and content on YouTube Shorts. In particularly, you can create multiple ad versions to test variables like imagery, messaging systematically, and calls to action. Through tracking and measuring metrics such as engagement, views, conversion rates,…, you can optimize your campaign effectively.
By deploying YouTube Shorts advertising campaign, your business can expand its reach to target customers, increase brand recognition, and boost sales. We hope this article will help you successfully promote your products and services and maximize your ROAS.
Please see more:
- How to increase Youtube views quickly and effective?
- How to add hashtags to YouTube videos accurately and effectively
- How to advertise on YouTube simple and effective
FAQ
YouTube Shorts ads are suitable for a variety of audiences, brands, and themes. They are particularly effective in reaching young target audiences who have a high level of engagement with short video content.
Brands that aim to target these demographic groups and promote products and services that align with the preferences of these groups will benefit from campaigns on YouTube Shorts.
Topics suitable for quick content and appealing visuals such as fashion products, beauty, or entertainment are well-suited for short video ads. YouTube Shorts offers the opportunity to reach a wider audience beyond regular YouTube videos.
Similar to other YouTube Ads, YouTube Shorts advertising has a cost ranging from $0.05 to $0.30 per view. This cost varies depending on the industry’s competitiveness, keyword competitiveness, and other factors.
YouTube Shorts charges per view. This means that advertisers will pay whenever a viewer interacts with their ad.
A view of a YouTube Shorts advertising is counted when a viewer watches the video for at least 30 seconds or the entire ad if the video is less than 30 minutes long, or if the viewer clicks on a link in the YouTube Shorts ad.
