Facebook Ads is a powerful advertising tool that helps businesses reach target customers and increase sales. By understanding and understanding the 12 outstanding features of Facebook Ads, advertisers can use and take full advantage of those features. Let’s explore the prominent features of Facebook advertising in the following article with Optimal Agency!
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What is Facebook advertising?
Facebook’s paid advertising service for individuals and businesses who want to promote their products and services on this platform. It is a method to display products, special offers, and promotions to potential customers. Businesses that want to advertise products, services, or brands need to pay a fee to display ads in certain positions on Facebook.
Facebook advertising aims to target audiences based on location and demographic information. By paying per click or impression, businesses will reach people interested in the products and services they offer. When target customers see ads, they will learn about the brand and are likely to purchase or use the product or service.
Benefits of using Facebook advertising
Facebook is one of the largest social media platforms with a massive user base, helping businesses reach their target customers and increase brand awareness and sales. Before delving into the 12 outstanding features of Facebook Ads, let’s explore the benefits that Facebook advertising brings to businesses!
Target the right target audience: This social networking platform provides many precise targeting options through demographic factors, behavior, interests, etc. Through a better understanding of customers, businesses can display ads to the right audience to help increase conversion rates.
Low, effective, and diverse advertising costs: Facebook Ads are considered by experts to be the most cost-effective advertising channel. With many different forms of advertising for businesses to choose from to suit their needs and target audience better.
High interaction and connection ability: One of the outstanding advantages of running Facebook ads is the high ability to interact and connect with customers. Thanks to the viral effect when target customers like, share, or comment on articles on your page. Then the ad will be displayed to many audiences, attracting more attention.
High flexibility, and reasonable ad distribution: Facebook advertising allows you to adjust your campaign easily. You can run one or more ads at the same time and can adjust the display format, budget, and target audience to suit each stage and your advertising campaign. Ads are distributed regularly and displayed appropriately, you can measure campaign performance through reports.
12 outstanding features of Facebook Ads
Integrate third-party tags
Setting up a Facebook pixel is essential for some advertising activities, especially shopping cart tracking and event tracking. In 2017, you can set this tool up in Business Manager. Advertisers can utilize tools like Google Tag Manager and website platforms such as WooCommerce, Shopify, Magento, or BigCommerce to embed Facebook pixels into websites without coding knowledge.
To attach the Pixel code to your website, you need to access Facebook Ads Manager and then go to Event Managers. After clicking, you’ll see a green “Connect Data Sources” line. Click on it to connect to Data Sources, edit the Data Source, and add custom conversions. Then select the desired Data Source type, click Get Started, and follow the instructions to complete the process.
Pixel Helper
Before you start with any channel, you need to set up your Conversion Pixel and make sure it’s firing properly. Facebook Chrome Extension – Pixel Helper allows advertisers to double-check implementation, troubleshoot pixel issues, and learn how to improve performance before launching a campaign.
Creative Hub
It is an ad simulation tool for testing different ad types, placements, and ad elements. Image or video, carousel ads can be tested and saved for future reference. Slideshows, videos, and interactive ads can also be tested here. A useful tool for testing the effectiveness of ads before launching them to customers.
To access this tool, click Creative Hub in the Facebook navigation sidebar, then click Advertise and select Creative Hub.
Facebook Analytics
This tool provides additional insights into Facebook Page performance. You can access this tool in Business Manager click Analyze and Report and then select Analytics. Similar to Google Analytics, you can view metrics about users, engagement, FB pages, and user demographics.
Furthermore, you can also create Funnels to measure marketing activities. Or create Cohorts for a group of users to track behavior over time, pivot tables (or Breakdowns) to report data continuously.
Audience Insight
It is one of the target audience research tools that provides detailed insight into a Page’s Facebook audience that cannot be collected from Facebook Analytics. You can access this feature when you click Analyze and Report in Ads Manager and then select Audience Insights.
You can build targeting ideas and collect demographic factors, behavior, interests, page likes, etc. If you have additional information about your audience, Click Advanced.
Optimize Campaign Budget
Among the 12 outstanding features of Facebook Ads introduced in November 2017, this feature allows advertisers to manage ad campaign budgets. You’ll create a campaign budget to manage ad costs, and Facebook can distribute budgets to the most effective ads. This feature appears when creating a new campaign and can apply to daily or lifetime budgets.
Note that due to the introduction of iOS 14, daily estimated results are no longer available for campaigns using campaign budget optimization.
Ad Scheduling
If you want to optimize ad budgets by running ads only at certain times of the day, Facebook currently allows advertisers to schedule ads when using lifetime budgets.
When you create a new campaign with a lifetime budget, you’ll be able to use ad scheduling functionality. The remaining ad scheduling options must be placed within each ad group. Choose to use the viewer’s time zone or the account’s time zone. Now, you need to create an ad schedule by clicking on the times you want to serve ads.
Target by location
Also known as placement targeting is set at the ad group level and has some additional options that I think are useful. You can target by radius or narrow within a city based on your location. Advertisers have 1 of 4 options including: People in this location, People Who Live in This Location, People Recently in This Location, and People Recently Traveling in This Location.
Connections
If you are running Facebook ads to attract target customers to use your app. Then, use Connection to link the app to Fanpage and use the Event tracking feature to track customer behavior between the App and Fanpage.
Once connected, you can target that user and exclude users who have liked the Page. Also, target and exclude users and acquaintances who have used the app. For the Event feature, you can target or exclude users who have interacted with the page. In addition, with the Advanced Combinations feature in Connection, you can combine the above options.
Saved Audience
Once you’ve uploaded your audience list and targeted locations and added additional features, you can save your changes. At the bottom of the Targeting section of the audience group, click Save This Audience and set it above. Once saved, the new audience list will be in Saved Audience and at the top of the Audience section in each ad group. You need to note that any edits in the audience section will affect the ad groups that use that audience file.
Block List and Publisher List
In 2018, Facebook launched a Publisher List including many URLs to display ads on Audience Network, in-stream videos, and banner or interstitial ads. However, this list needs to be checked and updated regularly.
Once you review your ads and identify URLs where you don’t want your ads to appear, you can add them to your Block List. In the Brand Safety section, you can access Block List, Publisher List, and Publisher Delivery report. Review the Publisher report to see a summary of performance.
You should view this summary by month as the data is only evaluated and displayed within 40 days. Once you’ve identified the URLs and pages you want to exclude. Save the URL column in your file. Here, you can remove both the title and the number of impressions and notify Facebook of what to exclude via the URL column.
Open Block Lists in the left menu bar and select the green button to create a list. Check that your list has been saved as a .txt or .csv file and is named appropriately. Upload and click Create Block List to complete. You can apply, remove, replace, download, or delete Create Block List using the three-dot button next to each block list.
Automated Rules
This is the optimal solution when activating, pausing, and managing campaigns. While Facebook’s features aren’t as advanced as some other channels, they’re still useful. Click Automated Rules in Manage Rules. Click the green Create Rules in the top right corner.
As of January 2021, you can only apply rules to all active or paused campaigns. You can choose to pause, activate, send notifications, adjust budgets, or adjust bids in campaigns, ad groups, or ads. If you select Turn on Ad Sets in the Action section, you will see the Apply rule to field change to an ad set or paused ad.
Through the content we have shared above, you can clearly understand the 12 outstanding features of Facebook Ads and know how to use them effectively. Hopefully, this information will help you in implementing successful Facebook Ads campaigns to get the best results.
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Frequently asked questions
The answer is Yes. Facebook ads work because many precise ad targeting options allow you to reach the most relevant target audience and allocate your budget accordingly. Furthermore, the platform’s powerful analytics tools let you track real-time performance to optimize campaigns for better ROI.
To find the best-performing ads you can find them through Facebook Ads Manager. By going to Ads Manager and selecting Campaigns, Ad Groups, or Ads. Next, click View Graph to see your ad’s performance visualized. Now select the chart you want to view to determine the best-performing activities based on the following factors: Performance, Demographics, Location, and Delivery.
