Are you looking for a keyword research tool to assist with keyword search and analysis for SEO or Google advertising purposes? Currently, there are many keyword research tools available, which may make it difficult to choose the right one. In this article, Optimal Agency will suggest top 10 available keyword research tools.
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What is keyword research?
It is the process of searching and analyzing the words or phrases users use to find information on search engines like Google, YouTube,… After identifying and compiling suitable keywords, they are used to optimize website content or online marketing strategies to increase traffic.
When conducting keyword research, businesses need to understand what their potential customers are searching for. They also use keyword research tools to search, analyze, and compare keywords. This helps find the right keywords for their target customer base, increasing the chance of reaching customers and allocating resources efficiently.
This step is crucial and indispensable in the SEO process. It not only helps businesses understand more about their target customers but also provides information on what customers are searching for. Accurate keyword research will help you obtain a quality set of keywords that are critical to the effectiveness of your SEO and marketing campaigns.
Why is keyword research important?
Keyword research is an important step in SEO that helps SEOers understand more about their target audience. It forms the basic foundation of every SEO campaign. It provides several benefits to the business:
By researching keyword, it provides important information such as monthly search volume, which keywords are easier to rank for, and which keywords competitors are ranking for… This process lets you know exactly what people are searching for. From there, you can develop an appropriate and effective SEO or marketing strategy.
By using keyword research tools, you can choose keywords that have high search volumes, low competition, and relevance to your products and services. Consequently, you can select focus keywords that align with your goals and target customers.
When you research and select suitable keywords, you can optimize your website content. Also, improve your SEO ranking, and enhance your reach to potential customers. Thereby, increasing the natural traffic flow to your website.
Furthermore, keyword research helps you create effective marketing campaigns. You can use the researched keywords to precisely target customers and create relevant advertising and marketing content. This enhances the effectiveness of marketing campaigns, increasing revenue for the business without incurring excessive costs.
Choosing and building a quality set of keywords is like finding the key to unlock a treasure chest. Therefore, it is considered the first and most important step in executing an SEO project.
The best free keyword research tools
Google Keyword Planner
This is one of Google’s popular and free keyword research and analysis tools. It provides the most accurate data directly from Google, making it highly reliable.
This tool allows you to set up groups or sets of keywords based on your business field, with its reach and importance. Simply having a Google Ads account enables you to access and use keywords at no cost.
Google Keyword Planner offers keyword suggestions to help you reach and research easily, allowing you to see related metrics of keywords and how they perform over time.
With its ability to integrate search functionality by phrases and URLs, you can easily research up to 10 different keyword phrases at the same time.
Google Trends
This free Google keyword tool provides you with search trends for keywords. It allows you to enter multiple keywords or topics and filter by location, search history, and category. Also, it suggests related topic groups and phrases that are being searched.
Additionally, Google Trends can compare differences in search processes across regions, helping to find keywords suitable for your business. It also allows users to use additional software in related topic research.
Google Search Console
Familiar to SEOers, this tool provides important information about your website’s performance on the Google search engine. It analyzes current SEO keywords, their positions, impressions, and average CTRs. Moreover, it helps web administrators optimize content to improve search engine performance.
Keyword Tool.io
Popular among SEO and marketing professionals globally, its free version provides a list of keywords related to the content users are interested in.
In its paid version, searching any keyword on Keyword Tool.io quickly yields results related to the content you search on Google, YouTube, Bing, Amazon, eBay, Play Store, Instagram, Twitter,… If you are looking for long-tail keywords related to your campaign keywords, this tool will be very helpful.
Google search box
Known as Google’s easy-to-use and completely free search window, it can be used for basic keyword research. By entering a keyword into the search box, the tool automatically suggests related keywords that many people search for.
Additionally, observing the bottom of the search results page also helps you gather keywords with many related search terms. This way, you can create a list of many keywords that people are interested in.
Moz Keyword Explorer
A comprehensive keyword research, ranking, and research tool provided by MOZ. It not only analyzes backlinks but also tracks rankings and conducts keyword research. Based on statistical data, the system also provides many suggestions to optimize websites.
This tool offers accurate, reliable keyword data to help users make precise decisions. It supports multiple languages and countries and has a feature to save lists to help you organize and manage keywords effectively.
Spineditor
Known as Spineditor.com, this tool not only conducts keyword research but also writes blogs, checks for plagiarism, rounds content, spins content,… Spineditor’s advantage is providing accurate keyword suggestions with a user-friendly interface.
To use, you would access http://spineditor.com/, register an account. After logging in, select the keyword suggestion feature to search for related keywords. Then, enter a keyword and choose a search location, and you can download the list of keywords by exporting an Excel file.
Google Keyword Tools – Google Ads
An effective keyword research tool provided by Google. It allows users to search for a large volume of keywords they are interested in periodically such as weekly, monthly, quarterly,… along with other parameters. Especially, you can easily find keywords that are highly searched by customers and have more related information in many regions. AI technology supports easy advertising.
Keyword Revealer
For those in SEO Marketing, Keyword Revealer is one of the effective keyword research and analysis tools. It reveals the competitive level of keywords needed for SEO. It also shows the potential profit for potential keywords.
Moreover, you will see important information related to keywords such as search volume, bid price, potential,… It also helps you build keyword ideas when you are stuck in searching for keywords as intended by the buyer.
SEMRush
Currently the most popular keyword search and analysis tool. In its free version, you can easily research a complete set of keywords including those of your competitors. It also offers many options for detailed keyword analysis and research. However, the number of characters in keywords is not complete in the free version, which limits search features.
By this article, we have guided you through the best keyword researching tools. Depending on your purpose and needs, you can choose the appropriate tool to help you research a set of quality keywords to deploy the most effective SEO and marketing campaign.
Please see more:
- Tips for choosing the right SEO keywords not everyone knows
- How to change keyword match in Google ads quickly?
- How to optimize keyword quality scores on Google Ads?
FAQ
The most effective free Google keyword search and analysis tools you should use include: Google Keyword Planner, Google Trends, Google search box, Google Search Console, and Google Keyword Tools – Google Ads.
Google Search Console is where you analyze the current SEO keywords of a business with factors such as position, number of displays, and click-through rate,… Reviewing this data helps you develop more effective SEO strategies in a shorter time.
