Do you want to explode your sales and bring your brand to more people? Google Shopping Shopee is the golden key to helping you achieve this goal. If you don’t know how to deploy a Google Shopping Shopee Ads campaign, stop at this article. Optimal Agency will guide you on how to run Google Shopping Shopee ads in detail and successfully.
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What is Google Shopping Shopee?
Google Shopping Ads is a form of online shopping advertising on Google. It helps buyers easily find information about products quickly. This is a combination of Google Ads and Google Merchant Center.
Google Shopping Ads are becoming popular with the strong development of digital technology. The click rate on Google Shopping ads has also increased sharply over time. This is a tool to promote products and reach potential customers effectively.
When using Google Shopping as a marketing tool, Google will automatically determine when to display ads based on the data source, website, and business bid. The system will determine which user searches will trigger ads and display them to users most accurately.
Display related products and services along with Google Ads results and natural search results (SEO) when users type search keywords. Depending on the type of device used, search results typically display 25 products presented in columns or sliders. Google Shopping Ads will appear on the right side of search results on the desktop.
Benefits when implementing a Google Shopping Shopee Ads campaign
Running Google Shopping Shopee ads is applied by many businesses to bring amazing results such as increased click-through rate, reduced cost per click, more optimized budget than other forms of advertising,… Google Shopping Shopee Ads bring many benefits to businesses as follows:
Reach many quality potential customers
By displaying full product information including name, image, price, and supplier. Google Shopping Shopee helps improve the online shopping experience for customers. Here, customers can visit the shopping booth, check prices, and make purchases. Because of its ability to display under search engines, Google Shopping Shopee ads help businesses reach many high-quality potential customers.
Optimized on mobile devices
If you want your ads to display beautifully and attract target customers on the mobile interface. For paid advertising (PPC), optimizing ads on mobile devices is a mandatory requirement. However, with Google Shopping ads, the product will appear at the top of the mobile search results page scientifically and attractively. Depending on the device used, Google Shopping Shopee ads will display images in a carousel displaying the first 15 – 25 results.
Click-through and conversion rates increase
Product advertisements displayed with intuitive, attractive images and competitive prices will attract customer curiosity. Thereby increasing the rate of clicking on ads to read and learn about the product compared to regular ads.
Thanks to comprehensive product information, customers will easily compare and make quick choices. In addition, ads that display direct links to product pages help shorten the shopping journey and increase conversion rates and sales.
Save time and effort
Google Shopping Shopee simplifies advertising strategies as advertisers only focus on creating compelling content, headlines, and images while Google takes care of the rest. Furthermore, when you modify information or add products on Shopee, Google Shopping Shopee will automatically update the data source. This helps you save time and effort when implementing multiple campaigns at the same time.
Provides detailed data reports
Advertisers can track, measure, and evaluate the effectiveness of advertising campaigns. Thanks to Google Shopping, Shopee has powerful measurement tools that provide detailed reports on campaign performance with indicators: CTR, CVR CPC,… Through this advertisers can clearly understand the status of operations. of the campaign to have appropriate adjustment plans.
Steps to run Google Shopping Shopee ads
Create a Google Ads account
To run ads, you need a Google Ads account. You can create a Google advertising account by visiting https://ads.google.com/ and then selecting Login. Next, click on New Google Ads Account, and after Google has created the account code, the screen will display the message box Create your first campaign.
Select Skip Creating a campaign” at the bottom of the notification box to start entering your Google Ads account information. Then, fill in details such as country, time zone, and currency, and click Submit. Please select the Explore your account box to check the account you just created.
After successfully creating a Google Ads account, you should not run ads right away because when adding a payment card, it is likely that the account will be suspended. You should choose Google Ads accounts with reliable spending to make advertising campaigns more convenient. This is the fastest and simplest how to create an account to run Google Ads.
If you want a quality Google Ads account, rent an Optimal account. We are the number 1 unit in providing resources and renting advertising accounts. Proud to be an official partner of Google with more than 10 years of professional experience. With a diverse and quality account system, it gives you many choices in account types.
With Optimal, you will get highly trusted, stable advertising accounts that have run numerous products and services. Our rental fees are the best with many attractive offers. Optimal accounts will provide the best bids for your advertising campaign.
Our team of Google Ads experts, knowledgeable in algorithms and rich in hands-on project experience, combined with safe and effective internal link wrapping technology, will help your Google Ads campaigns get approved quickly and operate 100%.
You need to send detailed information about the campaign and running budget. We will send you detailed information about the campaign status every day. Contact hotline: +84819004282 immediately for more detailed information about the service and receive the best quote!
Create a Merchant Center account
After you have a Google Ads account, proceed to create a Merchant Center account. By accessing the link: https://www.google.com/retail/solutions/merchant-center/ then select login to Merchant Center account with your Gmail account. Now update your business information according to the instructions such as business name, business address, website, working hours, and customer service contact,…
Verify website Url
Google Shopping Shopee ads are required to have your Shopee store link. So the next step is you need to verify your website URL. You can verify your Merchant Center account in 1 of 4 ways including snippet/HTML tag verification, Google Analytics, and Google Tag Manager.
Verifying with HTML code is the most common way, but to make it simpler, you should verify with HTML tags. At that time, the screen will display green ticks in 2 lines including Verified and Claimed, and then click Finish to complete the web store connection to the Merchant Center account.
Create a feed and upload data
After the Merchant Center account interface has finished loading, you must set up a feed like other advertising campaigns to list the products in your Shopee store that you want to advertise. Select Product on the left navigation bar, then select Feeds and click the (+) sign.
Next, enter information about the country, language, and destination and choose how to set up the feed. You can use methods such as Google Sheets, uploading from SFTP/FPT/GCS accounts, Content API, or scheduled fetch.
The simplest way is to use Google Sheets, select Continue, and then select an existing Google spreadsheet to import existing files. Or select Generate a new Google spreadsheet from a template to fill in and create a new file and then select Fetch now.
Note: Your File Sheet needs to have full information about ID, product name, product description, product link, image link, inventory status, price, and supplier or brand.
Link your Merchant Center account to your Google Ads account
After setting up your feed, access your Merchant Center account and select the 3-dot icon next to the logo. Next, select Account Linking and then click on Link to link the two Merchant Center and Google Adwords accounts you created.
Create a Google Ads advertising campaign
Finally, to run Google Shopping Shopee Ads, you need to access your Google Ads account to create a campaign, then select the target your brand is targeting and select the advertising type as shopping. Please complete the details like a regular Google Ads campaign. Finally, click Post to publish the ad.
Thus, we have provided a detailed guide on how to run Google Shopping Shopee ads. We hope you can apply this successfully to create effective advertising campaigns, boost sales, and maximize brand awareness.
Please see more:
- The most common mistakes when running Google ads in 2024
- 9 How to check if a website is penalized by Google?
- Steps to plan Google ads detailed and professional
Frequently asked questions
If you meet the following requirements, you can run Google Shopping ads including:
The website must have an SSL certificate installed, which means the website must have the form https://
The website must have e-commerce features including product information, shopping cart, payment information, and payment methods.
Display full contact information on your website, including phone number and physical address.
Refund and return policies need to be displayed so Google understands how you process orders and ensure transparency for shoppers.
When starting to run Google Shopping ads, test 30 secondary products first before running ads for official products. This helps you become familiar with using data evaluating conversion rates, and implementing advertising campaigns more easily later.
Similar to Google Ads ads, Google Shopping ads are calculated based on keyword bids and charged according to cost per click (CPC). When customers search for information about your products or services, even though ads are displayed but they click on them, you will not lose money.
When you set up a Google Shopping ad campaign, you’ll set the price you’re willing to pay for each click. You’ll only pay the minimum amount needed to outrank other competitors, which will usually be less than your maximum bid.
