YouTube advertising is an indispensable form of online marketing for many businesses. By leveraging various advertising formats on YouTube, businesses can enhance brand recognition, reach potential customers, and increase conversion rates into sales and profits. In this article, Optimal Agency will help you understand YouTube advertising and the most effective form of advertising on YouTube. Stay tuned!
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What is YouTube advertising?
YouTube advertising is a paid online promotional method provided by Google. By displaying ads directly in videos, YouTube allows businesses to promote their products and services to targeted customers. YouTube ads can even appear on the YouTube homepage.
Advertisers can create pre-roll, mid-roll, or post-roll ads with various formats such as video, banner, and text. Businesses can choose the appropriate ad format for their target audience.
With billions of monthly visits, YouTube Ads have become a vast channel for reaching customers and increasing awareness of products, services, or brands. Simultaneously, they enhance conversion rates into sales and increase profits and ROI.
Benefits of YouTube advertising
Using various advertising formats on YouTube offers advertisers multiple options to display ads to their target audience. Compared to image or text content, video ads for products and services are more vivid and engaging. This is especially suitable for products and services such as food, travel, and technology.
YouTube’s platform has millions of daily visitors, so businesses running ads can reach a large number of potential customers. Advertisers can select the audience based on keywords, geographic location, and other factors, ensuring the ad is displayed to the right target audience.
Compared to traditional advertising methods, YouTube ads are more effective and cost-efficient. You can set a daily budget, and ad display costs are only counted when viewers click on the ad.
YouTube provides detailed analytics on ads, including impressions, interactions, and conversions. Thus, you can evaluate the effectiveness of your ad campaign and adjust your strategy to achieve the best results, with high conversion rates into sales, increased profits, and enhanced brand awareness.This is the simplest and most effective how to Advertise on YouTube.
Form of advertising on Youtube
YouTube Masthead – Ads on top of the page
With this format, ads appear on YouTube’s homepage, consisting of a banner and a video with a total size of 970×250, displayed on the YouTube homepage. This format is viewable on mobile devices, computers, and TVs. The ad frame can be in widescreen mode or 16:9 ratio, along with customizable information when setting up.
Businesses use this type of ad to introduce a new product or service due to its direct reach, large audience, and shorter duration compared to other formats. However, to place an ad on the YouTube homepage, businesses need to pre-book through a Google sales representative.
This type of ad attracts the most views since users see it first when accessing YouTube, making it the most expensive. YouTube Masthead is suitable for large businesses with substantial advertising budgets. The cost for this ad type is calculated through CPD (Cost Per Day) or CPM (Cost Per Thousand Impressions).
TrueView Ads
A type of advertising used to attract target audiences on YouTube and the Google Display Network using marketing videos uploaded to the channel. You’ll only pay when someone chooses to watch your video ad.
The outstanding advantage of this type of advertising is that it allows users to choose whether or not to view the ad to create engagement with potential customers. Only pay for views from users interested in products and services. Businesses can convey messages clearly and in detail because there is no limit to video length.
In-Stream Ads
The YouTube ad type allows users to choose to continue watching or skip the ad after 5 seconds. It appears before and during other videos on YouTube and throughout the Google Display Network.
This ad format helps businesses reach target audiences interested in their products or services. Businesses only pay when viewers watch 30 seconds of the video or the entire video if it is shorter than 30 seconds.
Pre-roll Ads
This type of ad usually only appears once before you watch a 15-second video. If you want to continue watching, the ad will continue to play for a longer length of 2 – 5 minutes. Pre-roll ads will be charged per view. If viewed for 30 seconds or more, Google will start charging businesses.
Non-Skippable In-Stream Ads
If TrueView or In-Stream Ads allow users to choose to watch or skip ads, Non-Skippable In-Stream Ads do not allow viewers to skip ads. It appears before, during, or after the video with a length of 15 – 20 seconds.
This is one of the forms of advertising on YouTube that is suitable for the goal of improving brand awareness and increasing interaction. Businesses will pay a fee for the number of times the advertising video is displayed to the target audience.
The advantage of this type of ad is that it ensures the ad is fully viewed by the user, enhancing the chance to leave an impression and be remembered by customers. You can leverage the reach of YouTube and the Google Display Network.
Bumper Ads
Similar to Non-Skippable In-Stream Ads, viewers cannot skip Bumper Ads, but the video length is limited to 6 seconds. It appears before, during, or after videos on YouTube and Google video partner websites.
When using this type of advertising, you will reach many target customers in a short time. Create an impression and memory with target customers, optimizing for the mobile experience. In addition, you can easily combine with other types of advertising to improve effectiveness.
Discovery Ads
This ad format links to your YouTube video and appears in search results, on YouTube Watch Next, and on the YouTube homepage feed. It is suitable for advertising goals such as increasing brand awareness. Advertisers will be charged when users click on the video thumbnail to watch the ad video.
If you use this form of advertising, businesses can reach more customers when they are searching for information or surfing the Feed. At the same time, encourage users to watch videos and increase registration, sharing, and viewing more videos from the brand. Discovery Ads show a certain level of user interest in advertising.
Out-Stream Ads
A type of video ad that is displayed outside of the main video player located within or outside the article content or in the lower right corner of the screen. It is not affiliated with YouTube but is broadcast on Google and partner mobile apps and websites.
This ad is suitable for goals such as increasing awareness and reaching users who actively view relevant content. Businesses will be charged per video impression (CPV). With this ad, you can customize the sound and restart the video. It can attract viewers’ attention when they are searching or surfing the Feed.
Overlay advertising
This is a form of image and text advertising displayed in the lower right corner of the running video. Businesses will be charged for the number of ad impressions. However, this type of advertising is only displayed on computers and meets the goals of increasing website traffic and increasing sales.
This ad does not interrupt the viewer’s experience as they can still watch both the video and the ad. With high flexibility, you can attach product links to increase conversion rates into sales and maximize profits.
Advertise with GDN
This ad format allows displaying banners or text on websites registered with Google, including YouTube. Banner advertising is a form of advertising that can be turned off and if the user does not want to see it, he or she can press “x” to turn it off.
GDN ads will be displayed in the upper right corner, or inside the video the customer is watching. When customers click on the ad, it will lead to the landing page you want them to go to.
How to choose the appropriate Youtube advertising form
After learning about form of advertising on Youtube with unique characteristics. How to choose the most optimal form of advertising to increase sales and profits and increase brand recognition? Below, we provide some criteria to choose the most suitable advertising type:
Advertising goals
Before choosing a form of advertising, businesses need to determine the advertising goal of increasing views or website traffic increasing sales improving brand awareness, etc. Depending on each goal that businesses choose for their YouTube ads campaign will choose the appropriate advertising form.
Targeted customer
Each target customer has different characteristics and behaviors. You need to identify your target customer base to choose the appropriate advertising form to help you achieve your set advertising goals.
Advertising budget
In addition to the goals and customers targeted by advertising, businesses need to consider their budget and financial resources to choose the appropriate form of advertising.
Advertising duration
Based on goals and budget, businesses will need to decide how long to display ads in front of the target audience. From considering the advertising duration, you can choose the most suitable advertising form.
Advertising content
On the other hand, businesses need to consider the advertising content they need to convey to the target audience to choose the form of advertising. You need to ensure to choose the appropriate form of advertising to convey the messages and values that the business wants to convey in reaching target customers and achieving the set goals.
At this point, you have a better understanding of the types of advertising on YouTube and how to choose the most suitable type of advertising. Hopefully, the information will help you in implementing successful and highly effective YouTube ad campaigns.
See more articles:
- 6 How to Find YouTube Influencers
- How to deploy YouTube Shorts Advertising?
- How to Seo Youtube to the top easily
Frequently asked questions
TrueView advertising is suitable for businesses that are aiming for several goals such as increasing sales, reaching potential customers, increasing website traffic, and improving brand awareness and reach.
The cost of non-skippable in-stream advertising on YouTube is calculated based on the number of times the ad is displayed.
When running Youtube ads to evaluate campaign effectiveness, you need to pay attention to the indicators: number of times the ad is displayed, number of views, ad view rate, CPV,…
