Running TikTok Deeplink Ads is an effective method to attract and retain customers on their shopping journey by providing a “one-tap” experience directly into the e-commerce store. Customers can easily browse and purchase their favorite products quickly and conveniently. In today’s article, let’s explore Deeplink TikTok Ads with Optimal Agency and how they reach users!
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What are TikTok Deeplink Ads?
TikTok Deeplink Ads allow customers to access e-commerce platforms (Shopee, Lazada, etc.) directly after clicking. This type of ad offers a seamless shopping experience for customers, maximizing ad efficiency and reducing bounce rates.
There are three types of links on TikTok: Normal link, Universal link, and Deeplink:
- Normal link: A link that appears in the browser’s address bar like www.google.com, suitable only for customers logging in on a computer.
- Universal link: A two-step link requiring an additional click on the Open button to access the Shopee or Lazada app. Universal links often appear in TikTok’s affiliate programs.
- Deeplink: Allows customers to access the product page directly with just one click, without any intermediate steps.
Working principle of TikTok Ads Deeplink
With TikTok Ads Deeplink, customers only need to click once on the ad to directly access the product page on e-commerce platforms without any intermediate steps.
By running TikTok Deeplink Ads, e-commerce businesses can increase engagement rates and customer retention. It also enhances marketing capabilities, targets the right customers, and improves ROI.
Both iOS and Android smartphones support Deeplink in TikTok video ads, resulting in two scenarios:
When the e-commerce app is installed: Users are led directly to the product page on the e-commerce platform via Deeplink.
When the e-commerce app is not installed: Users are directed to the App Store (iOS) or Google Play (Android) to download the app. Once the app is downloaded, users are then led to the product page on the e-commerce platform.
Advantages of Deeplink TikTok advertising
Deeplink TikTok advertising brings many benefits to businesses operating in the field of e-commerce such as:
Shorten the customer journey
Deeplink TikTok Ads shorten the distance between the ad and the customer’s purchase process on e-commerce sites. Instead of merely displaying the product, Deeplink allows users to experience the advertised product directly and go to the specific product page. This reduces intermediate steps, increases the conversion rate, and boosts sales.
Improve customer engagement and retention rates
When running TikTok Deeplink Ads, customers are directly taken to the product page through the ad. This enhances interaction, providing a seamless shopping experience. It improves customer experience, and attracts, and retains customers with the brand.
Strengthen marketing and target the right customers
Deeplink is not just an advertising tool but also an effective way to reach the right customer audience. Through this, businesses can optimize their marketing strategies, effectively target the right audience, and increase access to the most likely buyers.
Enhance sales and improve ROI
By directing customers straight to the product page on the e-commerce platform, businesses have more opportunities to sell and increase sales. This includes suggesting similar and complementary products to users, which improves the conversion rate and boosts ROI for marketing strategies.
Instructions for run Deeplink TikTok ads
Run Deeplink TikTok ads have 2 main types: Deeplink Ads on Tiktok Shop and Deeplink Ads on other applications such as Shopee, Lazada, etc. Within the scope of this article, let’s learn how to run Deeplink TikTok ads
about Shopee. Please follow these instructions:
Create and encode the Shop ID URL
You need to use Google Sheets or Excel to create deep links easily. First, open the worksheet and create 3 columns of information including the basic link, Shop ID, and URL to attach the Shop ID.
Next, access the Shopee store on your computer copy the link, and paste it into the Basic Link column.
If you want a Shop ID, go to any product and get the ID from the link in the address bar. The Shop ID usually comes after the product name and is in a series of numbers separated by dots.
On the worksheet, fill in the formula below in the Shop ID URL column:
=[Basic Link]&”?”&[Shop ID]&”&tab=0″
Replace [Basic Link] and [Shop ID] with the location of the information field.
Then you encode this URL by entering the Encodeurl function below in any empty box. Save the URL and move on to the next step.
Create Deeplink shopee
To create a Shopee Deeplink, you need to fill in the information in the form below:
shopeevn://reactPath?smtt=9&path=shopee%2FTRANSFER_PAGE&navigate_url=”[encoded URL]”&tab=buy”utm_source=[track 1]&utm_medium=[track 2]&utm_campaign=[track 3]&utm_content= [track 4]
Replace the entire [encoded URL] with the encoded URL. Besides, replace the [track x] clusters with campaign information.
Add shopee deep link to TikTok ads
To do this, visit Tiktok Ads Manager and set up an advertising campaign as usual. In the campaign goal-setting section, select Traffic.
Complete the same steps to set up an ad group and ad template as you would to set up an Infeed ad. However, in the URL section, please add the URL with the Shop ID, not the original link.
Next, tick the box that redirects users to the deep link and paste the Deeplink Shopee just created. Finally, complete the remaining settings and click Submit ad.
How to run Deeplink TikTok ads effectively
If you want to successfully run Deeplink ads on TikTok and get the best results, you need to ensure the following factors:
Use Tiktok Agency advertising account
Currently, there are 2 types of Tiktok advertising accounts: personal accounts and Tiktok Agency accounts. Among them, only Agency accounts are qualified to provide deep link features. Agency Tiktok Ads accounts are issued to authorized partners of Tiktok.
Set up Deeplink to product page on e-commerce
On the e-commerce platform Shopee, there is a pre-programmed Excel file to support sellers at deep links. You need to enter your store’s link into the Excel file to receive the corresponding deep link.
On other e-commerce platforms, sellers can cooperate with advertising agencies on Tiktok. The agency will help you set up Deeplink and advertise your brand’s products on TikTok.
Create engaging promotional video content
If you want to have an effective advertising campaign on Tiktok, advertising videos that attract viewers is indispensable. When creating a Deeplink advertising video on Tiktok, ensure to provide complete information, be attractive, and keep up with trends so that viewers will pay attention to your product.
In TikTok Ads video content, you need to ensure the time for users to stop watching the video is 3 – 5 seconds. Therefore, advertisers need to attract and create a strong impression right in the first seconds of the video.
Based on many studies, users will stop watching the entire video if the video has good sound. Therefore, you should focus on content, images need dialogue and trending sounds. Make sure there is a call to action in all Tiktok videos for users to scroll down click on the product link, and make a purchase.
Run Deeplink TikTok ads to help e-commerce businesses grow their business. Hopefully, the information we have shared above will help you in implementing successful Deeplink TikTok Ads campaigns.
Please see more:
- How to increase follow TikTok fast that you should know
- How to choose the right Tiktok advertising objective?
- How to go live on TikTok is super simple for beginners
Frequently asked questions
If the Universal link is a 2-touch link, you will need to click the Open button to access the e-commerce app. With Deeplink, you only need one click to access the product landing page.
It would be best if you chose an Agency Tiktok Ads account to run Deeplink ads because it is fully qualified to provide Deeplink features. To own this type of account to run ads, you should rent the account from agencies that are official partners of Tiktok.
