The overwhelming presence of Facebook ads significantly affects user experience. Therefore, businesses must be skillful when advertising their products, services, and brands on this platform. Dynamic Ads is one of the best advertising formats to effectively reach target customers without disrupting their experience. In today’s article, Optimal Agency will guide you through this type of ad and how to install Dynamic Ads Facebook.
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What are Dynamic Ads?
This is a common advertising format on social media platforms such as Facebook, Instagram, Messenger,… It tracks user behavior related to products, services, or websites they have visited or interacted with. From there, it automatically changes images and content to match each target customer.
Dynamic Ads provide highly personalized advertising campaigns that connect customers with products they are interested in. At the same time, it saves ime and effort by displaying specific ads most relevant to customer needs without creating multiple ads for individual products.
With Dynamic Ads, you can create a general template that automatically uses available images and content from your data repository to generate ad samples. Dynamic Ads use Facebook pixels or SDKs to display ads suitable for each customer who visits your business website or interacts with you.
Benefits that Dynamic Ads bring to businesses
Using dynamic ads brings many benefits for businesses such as:
Reaching the right potential customers
By setting up Dynamic Ads Facebook, businesses can accurately identify their target customers. These are the people most interested and easiest to reach with the products available on your website.
Optimizing advertising costs
For other advertising formats, you will spend a lot of time creating individual ad campaigns for each product and optimizing them to suit the needs of each customer. However, dynamic ads will only target customers who have interacted with the products and the business’s website. This helps businesses save costs on unnecessary ads. Understanding customer needs and targets makes advertising more precise and effective.
Using data from Pixel Facebook helps Dynamic Ads target the right audience, significantly improving purchase conversion rates. Additionally, the return on ad spend (ROAS) is also significantly enhanced.
Personalizing ads
The main purpose of ads is to attract target customers and generate profit. However, scattered ads waste the business’s budget and annoy customers with the product and brand.
Dynamic Ads target customers with a special interest in the product. The advertised products will vary for each potential customer, personalized according to their behavior. It is a perfect personalized bridge between the business, the product, and the customer.
Completing the sales process
Dynamic Ads can reach target customers across different devices. Especially those who visited the business website on a computer, selected products but did not purchase. When customers switch to mobile devices, Dynamic Ads still display the products to remind or encourage them to buy the product.
Remarketing previous targets
Through actions on the website, app, or Facebook page of users collected by Facebook Pixel, dynamic ads will be shown to customers who have been interested in the business’s website and products. This is the quickest way to integrate initial marketing campaigns into social media remarketing campaigns.
Excluding old customers
If someone has already purchased a product, they will not receive ads for that product again. By excluding repeat buyers from your audience, you can save advertising costs and avoid creating an unpleasant experience for customers.
How to install Dynamic Ads Facebook?
Set up product index and data feed
Create data feed
To set up Facebook Dynamic Ads, Facebook requires advertisers to list all products they want to advertise in a file formatted according to specified guidelines. This file is called a product data feed.
Depending on the e-commerce platform, advertisers can save data in formats such as .csv, .tsv, .xml, or through third-party providers. The product data feed will include information such as ID, product status, product condition, product description, image link, website link, price, and product code.
After creating the data feed, you can save it on Google Drive or Dropbox.
Create product index
This is a crucial step in adding complete information about the products, such as name, price, description,…, to the ad. Access Business Manager and select Product Catalogs. Then, choose the settings that suit your business.
Add products
Next, you can name the product categories and click the Add Products button to automatically upload the data.
Choose the method to upload data and enter data feed URL
At this step, you will need to choose whether to upload the data all at once or on a schedule. Then, enter the URL of the product data feed and other necessary information. Finally, enter the username and password, then click Create Data Feed.
Afterward, click the Diagnostics tab to check for any issues. If there are no errors, you have successfully set up the product catalog and data feed for Facebook Dynamic Ads.
Create and install Pixel Facebook
If you want your ads to be delivered to the right customers who are interested in your products, you need the Facebook Pixel code on your website to record customer behavior on each product page and add products to the cart. This is one of the critical steps in the guide to setting up Dynamic Ads Facebook.
To create a Pixel code, go to Business Manager, click on Pixels in the Content column, and then click Create Pixel. Name your Pixel. Once the Pixel is successfully named, click Next to get the code. After getting the code, copy and paste it into the code section of your website to start tracking. For pre-configured websites, you just need to copy the Pixel code and paste it into the designated field, and the code will be automatically inserted.
Create a Dynamic Ads campaign
To create a Dynamic Ads Facebook campaign, access the Ads Manager and select the objective as Catalog Sales. In the Ad Set section, create a Product Set, which is a subset of the product catalog containing the products to be shown in the ad campaign.
In the Audience section, choose to Expand your audience to let Facebook optimize who sees the ad, aiming to find potential customers even if they haven’t interacted with your business before.
If you want to retarget old customers, select the first option, Use information from your pixel or app to retarget customers. Then scroll down to the advanced options to filter the audience. You can exclude customers who are less interested or interact less with the ads.
Additionally, optimize event types, including view content, add to cart, and purchase on the website, and choose the conversion duration. Also, select the ad placement, set the budget, and schedule the ads. Note that ad formats (single or carousel) should be compatible with the images in the product data feed.
In the Ad Content section, click the (+) button to upload information from the data feed. This completes the setup process for a Dynamic Ads Facebook campaign.
Tips to use Dynamic Ads Facebook effectively
Through the above guide on installing Dynamic Ads Facebook, your ads can reach the right target audience. However, to increase the conversion rate to sales and optimize costs, pay attention to the following:
Ensure that all products are updated with complete and detailed descriptions (product information, prices,…).
Check Analytics; if you find products that do not bring high profits, adjust the budget or remove these items from the ad campaign.
Prefer choosing beautiful, high-quality images that display well on mobile devices.
To achieve high effectiveness, create unique templates for Dynamic Ads to attract attention and arouse customer curiosity. The ad format can also change depending on the occasion, such as Christmas, Valentine,…
Use the multi-language option to reach customers in countries that use different languages.
Utilize the slideshow mode to enhance user experience with the advertised product.
Through this article, you can understand what dynamic ads are and how to install Dynamic Ads Facebook. We hope it will help you easily and successfully create Dynamic Ads!
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FAQ
Dynamic Ads are suitable for retail businesses that want to promote multiple types of products simultaneously. Specifically, businesses with 20 or more products or those with 10-20 products with different characteristics will find Dynamic Ads the optimal choice.
The difference between Dynamic Ads and other types of ads is the level of personalization and automation. Dynamic Ads respond to user information and behavior, typically sourced from social media Pixels. This makes the displayed ads more relevant to each viewer, leading to higher engagement and conversion rates.
