One of the best ways to reach, connect, and interact directly with target customers and increase sales is to run livestream ads on Facebook. However, not everyone knows how to run livestream ads effectively and optimize costs, and the conditions for running this type of ad are very strict. Don’t worry too much, this article of Optimal Agency will share with you how to successfully advertise Facebook live stream!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
Why should you advertise livestream on Facebook?
Livestream advertising is a form of advertising that sponsors live streams, meaning you can both live stream and run ads. Businesses can be live streaming and running ads at that time so that the Live session can reach more people and increase views. By running Facebook livestream ads, businesses can receive the following benefits:
Reach and interact with target customers
When running livestream ads, your content is displayed to potential customers. Advertisers can reach, chat and interact with target customers. Besides, answer questions, get feedback and create a feeling of closeness with the audience. At the same time, it creates attraction and curiosity of the audience, making them want to watch it all and follow the next content.
Enhance brand recognition
Facebook is the largest social network in the world, giving businesses the ability to reach many target customers. Running livestream ads on Facebook that combine visual and vivid images and sounds helps attract viewers’ attention and interaction with the business’s brand more than other types of advertising.
Increase conversion rate
Because livestream advertising helps your content be displayed to the right target audience. Thereby increasing reach, interaction, and conversion. Livestream advertising on Facebook helps increase the closing rate more than other types of marketing with CTA calls to action with promotions, closing orders now to receive incentives,… This form will stimulate viewers to easily convert into orders.
Increase efficiency and save costs
Compared to other forms of advertising, livestream advertising helps you reach a large audience at a lower cost. Furthermore, running Facebook livestream ads does not require many tools and specialized skills to perform. Advertisers only need a camera, microphone, internet connection, and engaging content to get started.
Build trust
Facebook livestream ads allow advertisers to show authenticity, naturalness, and friendliness to viewers. This type of advertising can demonstrate the quality, features, and benefits of the products and services that the advertiser wants to introduce. This helps increase audience trust and encourages them to buy products and use services.
Livestream ad formats on Facebook
Currently, there are 3 type of Facebook ad formats that can be used to run livestream ads on Facebook:
Pre-roll ads
Or pre-roll ads are video ads about 5 – 10 seconds long, displayed before the start of a live stream video. No action is required from the viewer to show this pre-roll ad.
Mid-roll ads
Also known as mid-video advertising, it is a type of video advertisement that lasts about 5 – 10 seconds and appears during live streaming. While the livestream video is playing, ads will display without interrupting the main content.
Thanks to that, businesses can seamlessly introduce products and services when advertisements are broadcast. At the same time, creating a continuous and intuitive experience for viewers helps the message be conveyed in the most effective way.
Image ads
Image ads are a type of ad that uses static image banners that appear during the live stream without interrupting the Livestream video. Furthermore, video advertising on Facebook also brings similar results, so you can consider it further.
What do you need to prepare for livestream advertising on Facebook?
If you want to run livestream ads on Facebook, you need the following ingredients:
Facebook advertising account
To run livestream ads, your business needs to create an advertising account. It can be a personal advertising account or a business advertising account. However, you should choose a Business account with high trust to spend money to make camping more convenient and easier. If you want a quality advertising account, rent an Optimal account.
Proud to be a senior Facebook agent with many years of experience in the field of providing resources and rent facebook ad account. Coming to us, you will be granted a Facebook agent account (Agency) with high reliability and stability. Camp approved account, strong spending, fast ad approval, optimal bid, rarely locked,…
You have a wide choice of ad accounts with a robust account system, covering many different units and currencies, time zones, and countries. You can create many advertising campaigns with large budgets. The account rental fee we offer is always the best on the market with many attractive incentives.
Experts will always accompany and support you 24/7 throughout the account rental process: free account setup, black hat cloaking, content consulting, advertising optimization,… We also issue another account when the account is disabled. For details about the service and to receive the best quote, please contact the hotline: +84819004282 now!
Blue tick fanpage
This is the most important factor you need if you want to run Facebook livestream ads. Blue ticked Fanpages are Fanpages that are officially authenticated by Facebook itself. This is to distinguish between genuine Pages and fake or fraudulent Pages.
For Fanpages with a blue check mark, Facebook will support them with unique features, specifically running ads while livestreaming. When running ads with a blue tick Fanpage, the ads will be approved quickly. At the same time, affirm your position and make an impression on target customers while increasing access and conversion rates.
To receive a blue tick from Facebook, the business’s Fanpage needs to provide accurate contact information and a clear description of the business, achieve 100,000 likes from real users, comply with Facebook’s community policies, and have a regular search level on Facebook.
In addition, Fanpages that have additional websites and are mentioned in major newspapers with links to them will be approved by Facebook for a blue tick faster. To have a quick livestream Fanpage, you can buy from Optimal. We not only rent quality accounts at cheap fees but also provide Pages at preferential prices.
Visa/Mastercard
Besides the above two factors, businesses need a payment card to run Facebook livestream ads. The type of payment card used to run ads on Facebook is a credit card or debit card.
Instructions for running live stream ads on Facebook
After preparing all the ingredients, you can start running Facebook livestream ads as follows:
How to run ads for blue tick Fanpage?
Access your Facebook account, go to the blue marked Fanpage, and click the Start Livestream button. Wait about 5 – 10 minutes for the livestream to stabilize. While live streaming, click on the Advertising icon in the bottom corner of the screen and select Start advertising. You will then be navigated to the livestream ad setup page.
Here, set your target audience based on the following criteria: gender, age, location,… so that your ads are displayed to the right audience. Next, set the ad start and end time frame. Then, set your budget to determine how much you want to spend on advertising.
Now enter your payment card information to pay advertising costs and then click the Advertise button to start running livestream ads.
How to run ads for regular Fanpage?
If you want to increase sales efficiency with livestream but do not have the conditions to own a blue marked page, take the following steps:
Prepare an attractive, good quality livestream video that clearly shows the products and content you want to convey. Choose a video of moderate length, about 15 – 30 minutes to ensure effective attraction.
Next, add the viewer icon directly to the video. Use reputable video editing software to add viewership icons directly to the video. Adjust the number of viewers to be appropriate and realistic to increase customer trust.
Now create a Facebook video ad campaign that targets potential audiences that are relevant to your products. Choose the appropriate advertising goal and then set your budget and advertising schedule like a regular advertising campaign.
Tips for running effective Facebook livestream ads
Not only do you need to understand the instructions for running livestream ads on Facebook, but you also need to pay attention to the following issues to achieve the best advertising results:
Livestream sales during prime time
If you want your advertising campaign to reach many people, you should focus on the golden hours when most people are online on Facebook. Some golden hours you can refer to 11:30 – 13:30, 20:00 – 23:00,…
At the same time, you should run ads on weekends or at the beginning or end of the month to increase the reach and conversion rate of orders.
Check your internet connection
You need to prepare a wifi connection – a stable network connection in the livestream area. A stable internet connection will help the live show run smoothly, and images and product information will convey the fullest emotions to viewers. This will ensure the livestream avoids any problems that cause you to eject and start over.
Prepare livestream script on Facebook
To increase interaction rates and close orders, you must prepare a livestream advertising script before starting. You need to combine mini-game programs to promote interaction and attract people’s attention. If the order is successfully closed, you need to summarize all orders at the end of the livestream.
Through the content shared above, you now understand how to run livestream ads on Facebook. Hopefully, this information will be useful for you in running effective advertising, increasing sales, and maximizing profits.
Please see more:
- How to successfully unblock TikTok live permanently in 2024?
- 10 How to attract livestream views when selling on Facebook?
- How to run TikTok Livestream ads single storm efficiency
FAQ
People who are starting or selling online on Facebook and want to increase their reach and interaction can run Livestream ads. Because a Live session usually has up to several thousand people watching and interacting. Objects that need to run livestream ads include food, household appliances, men’s and women’s fashion, accessories, jewelry, cosmetics, food, perfume,…
The answer is Yes. However, you should choose to buy from trustworthy units. You should buy the official Page with blue tick or buy it from someone whose Fanpage has blue status and is not using it. Check to see if all the old administrators of the page have logged out. See if the Fanpage has an analyst with an account account in a foreign country such as China or Europe. At the same time, you should pay attention to the Page warranty.
